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Senior Marketing Manager

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

What a Senior Marketing Manager does at Visa:

Contributes to the planning of an annual marketing calendar for each of our clients

Develops communications strategies and integrated marketing campaign plans for our client marketing projects

Develops marketing services and campaign proposals and the presentation of these to clients

Project management of marketing programs to ensure we exceed client expectations with our execution and delivery

Manages the creative and content development of campaigns. Works with agency partners to develop and execute high quality campaigns that are on time and on budget

Partners with our Marketing team members on campaign components including merchant marketing, creative, media and sponsorships

Manages the project financial processes and budget

Monitors results and delivers optimization recommendations to increase the effectiveness of campaigns

Contributes to the post implementation report for each client campaign/project reporting on performance, learnings and actions

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

The Senior Manager role is responsible for managing the planning and delivery of marketing activities for a number of our key clients in İstanbul. Responsibilities include planning, design, implementation and optimisation of acquisition usage and engagement programs for our client’s card portfolios. The remit includes full funnel marketing campaign execution from product awareness, consideration, new-to-bank acquisition through to onboarding, retention, portfolio and engagement initiatives.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

What You Should Know About Senior Marketing Manager, Visa

As a Senior Marketing Manager at Visa in Istanbul, Turkey, you’ll be stepping into an exciting role where your marketing expertise meets purpose-driven impact. Visa is renowned as a global leader in payments and technology, and your contributions will be pivotal in shaping communication strategies and integrated marketing plans that resonate within the diverse landscape of our clients. In this role, you’ll develop engaging marketing services and compelling campaign proposals, managing projects that uphold the high standards Visa is known for. You'll collaborate closely with agency partners to orchestrate memorable and effective campaigns, ensuring they are delivered on time and within budget. Additionally, you'll oversee the financial aspects, monitor outcomes, and provide optimization recommendations to enhance campaign effectiveness. The responsibilities also encompass crafting post-implementation reports that highlight insights and actionable learnings from each client project. This position embraces a hybrid work model, allowing flexibility of working both remotely and from the office, which is a great opportunity to create a work-life balance while delivering excellence in your role. Join Visa and be part of a mission that seeks to uplift individuals and businesses alike through intelligent payment solutions, making every transaction count.

Frequently Asked Questions (FAQs) for Senior Marketing Manager Role at Visa
What responsibilities does a Senior Marketing Manager at Visa in Istanbul have?

A Senior Marketing Manager at Visa in Istanbul is tasked with a variety of responsibilities that include planning and executing marketing campaigns, developing communication strategies, working collaboratively with creative agencies, managing budgets, and ensuring seamless project delivery. This role is critical in optimizing client engagement through effective marketing initiatives across different channels.

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What qualifications are needed to become a Senior Marketing Manager at Visa in Istanbul?

To become a Senior Marketing Manager at Visa in Istanbul, a candidate typically needs a lower to upper-level management experience in marketing, particularly in financial services or technology sectors. Strong project management skills, creativity, and a proven history of executing successful marketing campaigns are essential. A background in data analysis to monitor campaign effectiveness can also be an advantage.

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How does the hybrid work model impact the Senior Marketing Manager role at Visa?

The hybrid work model at Visa allows Senior Marketing Managers to split their time between remote work and the office, providing flexibility while fostering collaboration with team members. This arrangement is designed to enhance work-life balance while ensuring that key projects and client engagements are effectively managed in-person when necessary.

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What impact can a Senior Marketing Manager have on Visa's marketing initiatives?

A Senior Marketing Manager can significantly influence Visa’s marketing initiatives by bringing leadership to the strategic planning of campaigns, enhancing client relationships through effective communication, and ensuring that marketing efforts align with broader business objectives. Their insights help shape promotions that resonate within the market and drive engagement.

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What type of projects will a Senior Marketing Manager at Visa oversee?

A Senior Marketing Manager at Visa will oversee a range of projects focused on marketing strategies for client card portfolios. This includes full-funnel marketing activities from brand awareness to customer onboarding, retention, and portfolio engagement initiatives. Understanding client needs and market trends is essential in successful project execution.

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Common Interview Questions for Senior Marketing Manager
Can you describe your experience with integrated marketing campaigns?

In answering this question, focus on your past roles where you have developed or executed integrated marketing campaigns. Highlight specific successes, the strategies you implemented, and how you collaborated with other departments or agencies to achieve those goals.

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How do you manage budgets for marketing campaigns?

Provide a detailed overview of your approach to budget management, including how you ensure projects stay within financial constraints, methods for tracking spending, and instances where you optimized budget allocations to maximize campaign effectiveness.

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How do you ensure effective communication across team members during a project?

Discuss your communication strategy, such as regular updates, progress meetings, and collaborative tools you use. Share an example of a successful project where clear communication played a key role in achieving outcomes.

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What metrics do you use to assess marketing campaign performance?

Highlight specific metrics you consider critical, such as ROI, conversion rates, engagement levels, and customer retention. Explain how you gather this data and use it to inform future marketing strategies.

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Can you describe a time when you had to adapt a marketing strategy?

Outline a scenario where external factors necessitated a change in your marketing strategy. Explain how you recognized the need for adaptation, the steps you took, and the outcomes of this change.

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How do you approach collaboration with external agencies?

Share your perspective on building strong relationships with external agencies, including how you establish expectations, manage workflows, and ensure quality outputs. Provide a specific example where collaboration drove success.

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What is your experience with digital marketing tools?

Discuss your familiarity with various digital marketing tools, from social media to analytics platforms. Highlight how these tools have enhanced your campaigns and how you stay updated on new industry technologies.

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How do you prioritize tasks in a fast-paced marketing environment?

Explain your time management strategies, such as categorizing tasks by urgency or business impact. Cite an example where this approach led to successful project completion under tight deadlines.

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In your opinion, what makes a marketing campaign successful?

Articulate your thoughts on success factors, encompassing clear objectives, audience insights, creative execution, and effective tracking. Share an example of a successful campaign that embodies these elements.

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What trends do you see shaping the future of marketing?

Discuss emerging trends you believe are influential, such as personalization, sustainability, or technological advancements. Explain how these trends impact strategic planning and execution in marketing.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
December 18, 2024

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