Job details

Digital Marketing Specialist

Go Maverick Group has a Cleveland-based, agency client looking for a mid-level Digital Marketing Specialist. In this cross-functional role, you will be uniquely positioned within their organization to leverage a variety of your digital marketing skills, but there will be a heavy emphasis on marketing automation. You will be focused on identifying customer journeys, developing strategies and working directly with clients. The ideal candidate will be adaptable, eager to learn, and ready to contribute to diverse projects.

Responsibilities will include:

Email Marketing

Build and deploy email campaigns and landing pages through various email marketing and CMS platforms

Conduct thorough review and testing to ensure quality and adherence to best practices

Monitor and report on key email marketing metrics

Tagging, Reporting & Analytics

Implement and manage tagging for paid media campaigns

Assist with Google Tag Manager and Google Analytics setup and maintenance

Compile data from various digital marketing channels for recurring performance reports

Content Marketing & SEO

Build blog posts, landing pages, etc., and implement content optimizations

Assist with SEO tasks and reporting

Minimum 5 years experience with digital marketing, ideally in an agency environment

Experience with email marketing and content management platforms, MS Dynamics a huge plus
Must feel comfortable working with and presenting to clients directly

Basic knowledge of HTML and CSS

Growth mindset and proactive problem-solver

Quickly learn and apply new tools, platforms, and marketing strategies

Strong attention to detail, organizational skills, and ability to manage multiple projects

Able to work independently, take initiative, and improve existing processes

Excellent written and verbal communication skills

Ability to adapt to changing priorities and learn new tools quickly

Experience with Photoshop and Figma a plus

This is an exciting opportunity to work for a well-established, Cleveland agency. The offer a hybrid working situation and partially subsidize parking. Competitive salary, medical, dental, vision insurance offered with 401k options and flexible PTO. Additionally they offer:

Opportunity to grow and develop expertise across multiple disciplines

Mentorship and guidance from experienced marketing professionals

Collaborative team environment that encourages learning and innovation

Chance to work on diverse projects, accounts, and campaigns

Clear path for career advancement as skills and experience develop

Exposure to cutting-edge marketing technologies and strategies

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Digital Marketing Specialist, Go Maverick Group

If you're ready to take your career to the next level, Go Maverick Group has an exciting opportunity for you as a Digital Marketing Specialist! Working with a renowned agency in Cleveland, you will dive deep into the world of digital marketing, bringing your unique skills to help clients achieve their goals. In this dynamic role, you'll focus heavily on marketing automation while also engaging in a wide range of tasks. Imagine creating email campaigns that not only capture attention but also track performance metrics to refine strategies. You’ll manage tagging for paid media campaigns, ensuring that data flows seamlessly into Google Tag Manager and Google Analytics for insightful reporting. Content is king in this role—so whether you're writing blog posts or optimizing landing pages for SEO, your creativity will shine. This position is perfect for a proactive individual who loves to solve problems and learn quickly. With the support of experienced professionals and a collaborative team, you’ll have the chance to expand your expertise across various marketing disciplines, tackle diverse projects, and build lasting relationships with clients. Plus, working in a hybrid environment allows for flexibility while still providing mentorship and direct client engagement. With competitive benefits and a clear path for career growth, your journey as a Digital Marketing Specialist at Go Maverick Group is set to be both fulfilling and rewarding. Join us and transform your passion for digital marketing into tangible success!

Frequently Asked Questions (FAQs) for Digital Marketing Specialist Role at Go Maverick Group

What are the responsibilities of a Digital Marketing Specialist at Go Maverick Group?

As a Digital Marketing Specialist at Go Maverick Group, you'll engage in a mix of tasks centered on marketing automation. This includes building and deploying email campaigns, managing tagging for paid media, and compiling performance reports. You'll also assist in content creation, focusing on blog posts and landing pages while ensuring SEO best practices are followed.