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Meltwater is hiring: Product Marketing Manager - Market & Competitive Intelligen image - Rise Careers
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Meltwater is hiring: Product Marketing Manager - Market & Competitive Intelligen

Description What We're Looking For: The Product Marketing Manager role is an exciting opportunity to join a fast-growing, global company as an individual contributor with potential for people management in the future. We are seeking a Market & Competitive Intelligence specialist. Working as a conduit between our customers, our sales and customer success teams, and our product and engineering organization, the Product Marketing function plays a critical role in the success and growth of Meltwater. You will help ensure that our products are being presented in the best light to our existing and target customers, and that our internal teams are fully up to date on how our solutions stack up in the market. What You'll Do: Track top tier and trade news impacting Meltwater, competitors, and the market. Collaborate with M&CI manager to update competitive assets including battle cards, competitive research and presentations. Support responding to sales requests for competitive intel using slack and email. Incorporate competitive intelligence into product release messaging across our product suite. Manage and maintain sales and marketing assets that contribute to revenue generation from both prospects & customers. Collaborate with the global Product Marketing team, including other team members responsible for messaging, content production, competitive intelligence, and customer communication. Partner with key stakeholder groups - customers, sales/customer success, field marketing, partnerships, product, and engineering - to ensure alignment in expectations between all groups. Coordinate product launches and releases, including the creation and completion of messaging and sales enablement materials for internal and external use. Contribute to messaging development to inform sales and customers of changes in the product that will have an impact on the way that our product brings value to customers. Support Product, Sales and Strategy teams explore new and evolving market opportunities. What You'll Bring: At least 5 years of experience in Product Marketing, Sales Enablement and Market & Competitive Intelligence at a SaaS or social media company. A demonstrated ability to support product launches, with involvement from ideation to execution. A collaborative approach to work, with proven relationships across different departments and stakeholder groups Detailed understanding of the trends and technology helping to shape the Marketing, PR, Communications and social media landscape. Strong executive presence with excellent verbal and written communication skills, as well as external-facing presentation skills. Comfortable with analyzing and distributing market news and competitive insights. Enthusiasm for a fast-paced, dynamic work environment. Outstanding time management skills, including the ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines. Familiarity with products such as SalesHood, WalkMe, Pendo, Intercom, ProductBoard, Salesforce, Totango, Wistia, Loom or Camtasia. What We Offer: Enjoy flexible paid time off that allows you to have an enhanced work-life balance. Excellent medical, dental, and vision options 401(k) matching, life insurance, commuter benefits, and parental leave plans Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters. Energetic work environment with a hybrid work style, providing the balance you need. Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career. Compensation: Base Salary of $75,000 - $115,000 USD per year 10% quarterly bonus [subject to the terms of the applicable bonus plan] Our Story The sky is the limit at Meltwater. At Meltwater, we believe that when you have the right people in the right working environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to analyze over a billion pieces of data each day and make better business decisions. Our award-winning culture is our north star and drives everything we do - from striving to create an environment where all employees do their best work, to delivering customer value by continuously innovating our products - and making sure to celebrate our successes and have fun along the way. We're proud of our diverse team of 2,300 employees in 50 locations across 25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to reach your goals. So, in a nutshell, that's Meltwater. We love working here, and we think you will too. Equal Employment Opportunity Statement Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment. All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations. Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.

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What You Should Know About Meltwater is hiring: Product Marketing Manager - Market & Competitive Intelligen, Meltwater

If you’re looking for an engaging opportunity to shape the future of a dynamic company, Meltwater is eagerly searching for a Product Marketing Manager specializing in Market & Competitive Intelligence in beautiful Charlotte, NC. This role is perfect for someone with a passion for creating impactful marketing strategies that resonate with customers and drive growth. As the Product Marketing Manager, you'll be at the heart of our operations, connecting the dots between customers, sales, engineering, and our marketing teams. Your day-to-day will involve tracking industry news and competitor movements, allowing you to craft compelling messaging that showcases our products in their best light. Collaborating closely with various departments, you’ll play a crucial role in product launches, ensuring that our teams are well-equipped with the right insights to convey the unique value of our offerings. You’ll also manage the competitive assets, providing vital information that empowers our sales initiatives and customer relations. Meltwater values a collaborative spirit, and your ability to forge relationships across different stakeholders will be key to your success. Plus, with flexible paid time off and an energetic work culture, you’ll feel inspired every day you step into the office. If you've got a background in Product Marketing and a knack for competitive analysis, we can’t wait to see how you’ll bring your experience to Meltwater and help us make a greater impact in the digital landscape! Join our diverse team and be part of a place where innovation thrives.

Frequently Asked Questions (FAQs) for Meltwater is hiring: Product Marketing Manager - Market & Competitive Intelligen Role at Meltwater
What are the primary responsibilities of a Product Marketing Manager at Meltwater?

As a Product Marketing Manager at Meltwater, your primary responsibilities will include overseeing market and competitive intelligence activities, managing sales and marketing assets, collaborating on product launches, and ensuring that internal teams are well-informed about product messaging and competitive insights. You'll act as a liaison between various departments, providing critical information that helps shape our products' market positioning.

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What qualifications are required to apply for the Product Marketing Manager position at Meltwater?

To qualify for the Product Marketing Manager role at Meltwater, candidates should have at least 5 years of experience in Product Marketing, Sales Enablement, and Market & Competitive Intelligence within a SaaS or social media environment. A strong understanding of current industry trends, excellent communication skills, and the ability to manage multiple projects effectively are essential to succeed in this role.

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How does the Product Marketing Manager contribute to product launches at Meltwater?

The Product Marketing Manager at Meltwater plays a vital role in product launches by developing comprehensive messaging strategies, coordinating with teams to ensure alignment, and crafting sales enablement materials. Your efforts in analyzing market needs and presenting valuable insights will directly influence how effectively the new products engage customers and compete in the market.

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What skills are essential for a Product Marketing Manager at Meltwater?

Essential skills for a Product Marketing Manager at Meltwater include strong analytical capabilities, effective verbal and written communication, project management expertise, and the ability to collaborate across various departments. Familiarity with marketing tools such as Salesforce, Pendo, and Intercom will further enhance your ability to thrive in this dynamic position.

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What benefits and work culture can I expect as a Product Marketing Manager at Meltwater?

At Meltwater, you'll enjoy a vibrant work culture that promotes balance and inclusivity. Benefits include flexible paid time off, comprehensive health insurance options, a 401(k) matching program, and a complimentary CalmApp subscription for mental wellness. You'll join a passionate team that values diversity, fosters professional development, and supports each other's success.

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Common Interview Questions for Meltwater is hiring: Product Marketing Manager - Market & Competitive Intelligen
Can you describe your experience with product launches as a Product Marketing Manager?

When answering this question, highlight a specific product launch you were involved in. Discuss your role from ideation to execution, the strategies you implemented, and the challenges you overcame. Emphasize how your efforts contributed to the product's success and market reception, showcasing your ability to drive results in a collaborative environment.

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How do you stay updated on market trends and competitive intelligence?

Explain your methods for staying informed, such as subscribing to industry news sources, attending relevant webinars, utilizing competitive analysis tools, and networking with industry professionals. Mention how you can apply this information to benefit Meltwater's marketing strategies and product positioning.

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What would you include in a competitive analysis report?

Discuss the key components of a competitive analysis report, including product comparisons, market positioning insights, pricing strategies, and emerging trends. Emphasize the importance of presenting actionable insights to the teams at Meltwater to inform strategies and enhance competitive positioning.

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How do you prioritize multiple projects as a Product Marketing Manager?

Share your approach to prioritization, such as using project management tools, setting clear deadlines, and communicating with stakeholders. Highlight your ability to remain adaptable in a fast-paced environment, and provide an example of how you've successfully managed competing priorities in the past.

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Can you provide an example of how you’ve collaborated with sales teams to enhance product messaging?

Give a specific example where you worked closely with sales teams to create compelling product messaging. Describe how you gathered insights from sales reps and combined them with market data to develop messaging that resonated with customers, ultimately leading to higher conversion rates.

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What role does customer feedback play in your marketing strategies?

Explain the significance of customer feedback in crafting marketing strategies. Discuss how you acquire customer insights—through interviews, surveys, or feedback loops—and how you leverage this data to refine product messaging and ensure alignment with customer needs and expectations.

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How would you manage conflicts between different stakeholder groups?

Discuss your conflict resolution skills, emphasizing the importance of clear communication and understanding each stakeholder's perspective. Provide an example of a time you successfully mediated a conflict, illustrating your approach to ensuring alignment and positivity among diverse group members.

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What marketing tools are you familiar with that would be beneficial in this role?

List the marketing tools you’re experienced with, linking them to the responsibilities of the Product Marketing Manager role at Meltwater. Explain how these tools have helped you improve efficiency in past roles, especially in areas such as customer relationship management, project tracking, and marketing automation.

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How do you measure the success of a product marketing campaign?

Discuss the various metrics and KPIs you would analyze, such as conversion rates, customer engagement levels, and sales growth. Explain your methods for gathering data and assessing campaign performance, ensuring you express a commitment to continuous improvement based on these insights.

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Why do you want to work at Meltwater as a Product Marketing Manager?

Articulate your understanding of Meltwater’s mission and values, while expressing your enthusiasm for the company’s culture and innovative approach. Share how your skills align with the expectations of the Product Marketing Manager role and how you are eager to contribute to Meltwater's success through your expertise.

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Our VisionWe harness the world’s data in real time to unlock our customers’ competitive edge.Our MissionWe promise to always innovate, provide best-in-class service, and deliver sustainable growth through our technology and our people.

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DATE POSTED
December 10, 2024

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