Job details

Marketing Manager

Job description

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Position: Marketing Manager

Company: Apollo Safety, Inc.

Location: Fall River, Massachusetts

Company Overview:

Apollo Safety, Inc., established in 1995, is a veteran-owned leader in safety and gas detection technology. We specialize in the sales, service, and installation of gas detection systems, serving a diverse clientele including facilities managers, building owners, universities, and government operations.

Job Summary:

The Marketing Manager will develop and execute comprehensive marketing strategies to enhance Apollo Safety's brand presence and drive business growth. This role encompasses overseeing marketing campaigns from conception to completion, managing digital platforms, and ensuring consistent brand messaging across all channels.

Key Responsibilities:

Strategic Planning:
Develop and implement marketing strategies aligned with company objectives to promote products and services effectively.
Campaign Management:
Plan, execute, and oversee marketing campaigns across various channels, ensuring timely delivery and budget adherence.
Digital Marketing:
Manage and optimize the company's online presence, including the website and social media platforms, to increase engagement and lead generation.
Content Creation:
Produce compelling content for marketing materials, website updates, blog posts, and social media to effectively communicate the company's value proposition.
Market Research:
Conduct market research to identify trends, customer needs, and competitive positioning, providing actionable insights for strategy development.
Brand Management:
Ensure consistent application of brand guidelines across all marketing materials and communications to maintain a cohesive brand image.
Analytics and Reporting:
Monitor and analyze the performance of marketing initiatives, preparing detailed reports to assess effectiveness and inform future strategies.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 3-5 years of experience in marketing, preferably within the safety equipment or industrial sectors.
Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Creative thinker with the ability to develop innovative marketing strategies.
Experience managing marketing budgets and external vendors or agencies.
Bachelor's degree or equivalent experience
Ability to multi-task

Preferred Skills:

Familiarity with gas detection technology and safety industry standards.
Experience with graphic design software and content creation tools.
Knowledge of SEO best practices and website analytics.
Mail marketing campaigns.

Application Process:

Interested candidates are invited to submit their resume, cover letter, and a portfolio of previous marketing campaigns to john@apollosafety.com. Please include "Marketing Manager Application " in the subject line.

Apollo Safety, Inc. is an equal opportunity employer.

Industry

Public Safety

Employment Type

Full-time

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Marketing Manager, Apollo Safety, Inc.

Are you ready to take your marketing skills to the next level? Apollo Safety, Inc. is on the hunt for a dynamic Marketing Manager who will play a crucial role in shaping and executing our marketing strategy. Based in Fall River, Massachusetts, we’re a veteran-owned company with a solid reputation in safety and gas detection technology. In this position, you will lead marketing campaigns and collaborate with internal teams to elevate our brand presence. Your creative flair will shine as you produce engaging content and manage our digital platforms. This isn't just any marketing role; you'll be at the forefront of strategic planning, evaluating performance metrics, and conducting market research to drive business growth. We’re looking for someone with a strong background in marketing (3-5 years required) who's a wizard with digital marketing tools and can communicate effectively. If you have a keen eye for detail, an analytical mindset, and a passion for innovative strategies, you may just be the person we're searching for! Join us at Apollo Safety, Inc. and make a significant impact in the safety equipment sector. Let’s work together to ensure our marketing initiatives resonate with our diverse clientele, from facility managers to government operations.

Frequently Asked Questions (FAQs) for Marketing Manager Role at Apollo Safety, Inc.

What are the responsibilities of a Marketing Manager at Apollo Safety, Inc.?

The Marketing Manager at Apollo Safety, Inc. is responsible for developing and implementing comprehensive marketing strategies to enhance the company's brand and drive business growth. Key responsibilities include planning and executing marketing campaigns, managing digital marketing efforts, producing engaging content, conducting market research, and analyzing performance metrics to adapt strategies accordingly.