Sr. Marketing Manager - job 17 of 23
Visa is seeking a versatile Sr. Marketing Manager with a generalist approach to join our dynamic team. The ideal candidate will have a broad marketing skill set in the small business marketing space and will be responsible for creating compelling content for our digital, social media, and events platforms, managing customer advocacy and success stories, and coordinating both in-person and virtual events in collaboration with a supportive team. This role requires a creative, strategic thinker with a profound understanding of how to use content to engage audiences and develop strategies that drive revenue growth. The role will sit within the Authorize.net brand of Visa Acceptance Solutions, an open digital payments management platform. This role reports to Head of Marketing for Authorize.net, a Visa Solution.
This Position Will Be Responsible For
Develop and execute a content strategy for our digital and social media platforms that aligns with our business goals and is tied to revenue growth.
Create engaging, digital, SEO-optimized content that resonates with our target audience and promotes brand engagement.
Support content creation and management with 3rd party publishers tied to quarterly growth campaigns.
Lead creation of webinars and break down content into other digital usable formats.
Draft regular newsletters to our target audiences and other email content to promote crossell/upsell opportunities to our clients and report back findings with a test and learn mindset.
Manage customer advocacy programs, including the collection and promotion of customer success stories tied to business goals and bringing value to our clients.
Coordinate and manage both in-person and virtual events, such as webinars.
Collaborate with cross-functional teams to ensure brand consistency and meet content objectives.
Support product collateral updates and messaging for new and improved features and functionalities.
Monitor, analyze, and report on performance to inform future strategies and provide points of view into best practice and ways to improve.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Average salary estimate
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Join Visa as a Sr. Marketing Manager in Austin and become an integral part of our innovative team! We’re on the lookout for a dynamic marketing professional with a generalist mindset who thrives in the small business marketing space. In this exciting role, you will be responsible for crafting engaging content for various digital and social media platforms while managing customer advocacy and success stories that highlight the value we bring to our clients. You’ll coordinate both in-person and virtual events, working collaboratively with a supportive team. Your creativity and strategic thinking will shine through as you develop and execute content strategies that not only resonate with our target audience but also drive revenue growth. This position, which sits within the Authorize.net brand of Visa Acceptance Solutions, is perfect for someone who understands the nuances of engaging audiences through compelling content. You will have the opportunity to create SEO-optimized materials, draft informative newsletters, and support quarterly growth campaigns with engaging digital assets. Being a collaborative team player is essential as you’ll work with cross-functional teams to ensure consistency in messaging and identify best practices to enhance our strategies. Let’s drive success together in this hybrid position with flexible in-office days as determined by your hiring manager!
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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...
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