VP of B2B Marketing

VP of B2B Marketing

About Fresco
What started with a shared love of food and technology has evolved to become the only neutral, cross-brand platform that seamlessly brings appliances, home cooks, and recipes together–Fresco’s KitchenOS.
The KitchenOS will be the seamless way consumers interact across appliances through whatever interface they choose. From iPads and smart speakers to appliance screens and smart home assistants, Fresco delivers an effortless cooking experience and connects dots in the kitchen. We partner with the appliance makers like BOSCH, Kenwood, and Panasonic and are growing fast.
At Fresco, we understand that people are what makes food great. We also believe people are what makes our company great. If you think so too join us and be part of the future of the smart kitchen.
Founded in 2012, Fresco currently operates globally and has offices in Dublin, Ireland, and Spain.

About the role
Over the past eight years, we’ve built an incredible foundation for growth through the delightful product experiences we’ve developed, the robust platform infrastructure we’ve invested in, and our strong partnerships with leading brands.

We are looking for an experienced B2B marketer to help expand our global reach, building awareness of our world class platform with major appliance brands. You will own lead and demand generation for Fresco, using a suite of tools and approaches (including webinars, content marketing, whitepapers, trade shows, and email marketing) to ensure our message reaches key decision makers in our target partners. You will position Fresco for success with our B2B audience, developing curated materials and collateral for potential partners that highlight how Fresco's KitchenOS can power their appliances into the future.

The ideal candidate will be creative and entrepreneurial, with a proven track record of building awareness of a SaaS product using Account-based Marketing principles.

This is an exciting opportunity to drive growth in a unique environment, building partnerships through a mission-driven brand with an energized team.

This role will be based in Dublin, Ireland or remotely on the East Coast of the USA. We have embraced hybrid working in Dublin, with 3 days per week working from home. The role will require some flexibility of hours to ensure coverage with US based partners.

Your Responsibilities

• Create, develop and execute high-impact, multi-channel B2B marketing programs to grow our partner base.
• Collaborate with Sales on B2B initiatives to exceed company lead, pipeline and revenue goals for both new partner acquisition and existing partner expansion.
• Act as the bridge between Marketing and Sales, working to create a solid, repeatable, engaging process for closing new partners, to ensure we reach our ambitious partner acquisition targets.
• Manage Fresco’s PR and external activity, including press, analyst relations, interviews, awards, and attendance at conferences, exhibitions and trade shows.
• Guide the prioritization of marketing and monetization initiatives, ensuring effective support of and collaboration with internal teams such as Sales, Product, and Finance.

Your skills

• Exceptional cross-functional and cross-organizational collaboration and communication skills, including presentation skills.
• Strong stakeholder management, with the ability to build rapport and relationships.
• Drive and determination with a high level of comfort working in a fast-paced, ever-changing environment.
• A superior attention to detail.
• Strong quantitative analysis skills.
• A positive, generous, funny and kind attitude.

Your experience and qualifications

• 7+ years of experience in SaaS marketing roles, with increasing responsibility and seniority, at growth startups.
• Proven experience in lead and demand generation.
• Extensive hands-on experience with funnel design and A/B testing.
• Experience collaborating closely with Sales.
• Knowledge and interest in the smart kitchen, IoT, food and cooking is a plus!

What is it like working at Fresco?
We get a lot done by prioritizing well and being effective instead of busy. We care deeply about our customers and the product experiences we provide. We treat each other with respect, speak our minds, and always listen to each other — regardless of function or seniority. We are authentic and humble and trust each other to do a great job. We move and iterate fast, without breaking things. Learn more about our values here.

When we aren’t working, you’ll find us on company retreats, taking lunches in the park, doing yoga in the office, going to whiskey tastings, or cooking for each other.
We offer a competitive compensation package, equity, healthcare, free coffee and snacks, and so much more!

Most importantly, a career at Fresco is one that is both rich and rewarding with many opportunities and room for growth. This is truly a unique opportunity to be part of an exceptional team. If you’re up for the challenge, we want to hear from you!

Fresco is proud to be an equal opportunities employer, and we are committed to building a diverse and inclusive workplace. We welcome and encourage applications from candidates from a range of national, ethnic or cultural groups. This job description is a guide of the calibre of person we need, but that we also know some skills are transferrable. So if you are an exceptional candidate with mismatching skills, please apply and explain why you would be a great fit for Fresco.