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Group Director, Product Management - Advertising Platforms (Walmart Connect) - job 1 of 19

Position Summary...What you'll do...Walmart Connect (WMC) is taking retail media to the next levelNo other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.Walmart's customer is the American shopperWalmart is the nation's largest omnichannel retailer because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we're expanding & enriching our ecosystem for everyone's benefit.Walmart is not only keeping up, but blazing the wayOver the last few years, as technology & customer preferences evolve, we've focused obsessively on putting our reach & scale to work for your business. You'll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture. With our powerful omnichannel intelligence, we understand our customers better than anyone else.About the TeamJoin Walmart Connect Product Group as a Group Director of Product Management for Advertising PlatformsIn this role, you'll lead teams in creating cutting-edge omni-channel advertising solutions. These platforms enable Walmart suppliers to reach customers with targeted ads while helping shoppers find products that enhance their shopping experience.Key Responsibilities:• Lead the development of AI-powered advertising platforms for Walmart's retail media business.• Define the product vision and strategic direction for our Display, Sponsored Products, and in-store ad experiences.• Foster a strong team culture and motivate teams to build innovative and industry-leading advertising platforms.If you are a passionate leader with a knack for building dynamic teams and revolutionary ad platforms, this opportunity at Walmart Connect Product Group is perfect for you.You'll sweep us off our feet if...You are an incredible storyteller, communicator, and presenter.You have excellent leadership skills.You are passionate about solving complex challenges.You are customer-centric in spirit and data driven in execution.You can influence and build consensus through stakeholder management.You have a test and learn mentality to iterate and improve your team's products.You have deep domain knowledge in Digital Advertising. Retail experience is a plus.You have a strong ability to craft a credible vision and differentiating strategy.You are energized by leading and developing leaders, and leaders of leaders.You have led divisions and built teams in Fortune 500 sized companies.You thrive in complex and matrixed organizations.You'll make an impact by:• Driving the vision and strategy for WMC core platforms including sponsored search, performance display and video by:• Defining and communicating overall platform strategy, prioritization and timelines for Performance Display, Sponsored Search, Video platforms including buying interfaces, auction dynamics, customer relevancy & targeting and reporting interfaces.• Building and launching products designed for specific market segments (Head, Emerging, Marketplace, Agencies, etc.)• Ensuring tools are built and scaled to support needs of internal teams.• Operating with a product mindset to connect internal users to core platforms such as account management hub and Media planning recommendation engine.• Collaborating with Data Insights, Engineering and Customer Experience, internal advertising sales teams and Enterprise teams to define our omni-channel Ad experiences and scale our platforms.• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new ad product opportunities, conduct customer research to define customer segments and identify product discovery opportunities.• Providing overall product direction by developing and by managing product roadmaps, analyzing customer insights data to drive actionable initiatives, determine rollout strategy, and manage risks.• Building relationships with Business partners to align business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership.• History of successfully attracting, building, leading, and mentoring a dedicated and diverse team of 100+ Product Managers.Qualifications• Bachelor's degree required/MBA a plus.• 15+ years in Product Management in Advertising, Display and Sponsored products domain expertise is required. Retail industry experience is a plus.• 10+ years of experience building and managing a team of high performing product managers.• 5+ years current experience as a Senior Leader leading other leaders. VP or Sr Director level experience and titles.• Quantitative or technical background is preferred.• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize.• Must be able and willing to think and act strategically and tactically.• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $234,000.00-$444,000.00San Bruno, California US-08848:The annual salary range for this position is $254,000.00-$481,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in computer science, engineering, or related area and 15 years' experience in product management. Option 2: 17 years' experience in product management or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Master's degree in Computer Science, Engineering, Business Administration or related area and 14 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Group Director, Product Management - Advertising Platforms (Walmart Connect), Walmart

Are you ready to take your passion for advertising platforms to the next level? Join Walmart Connect as the Group Director of Product Management for Advertising Platforms in Hayward, CA. In this exciting role, you will lead talented teams in developing innovative, AI-powered advertising solutions that allow Walmart's suppliers to effectively engage customers through targeted ads. You will shape the product vision for our Display and Sponsored Products, while also enhancing our in-store ad experiences. At Walmart Connect, we pride ourselves on our unique ability to analyze the behaviors of America’s shoppers and leverage that insight for accountable and measurable results. Your leadership skills will be essential in fostering a collaborative environment and inspiring teams to push the boundaries of what’s possible. You'll also have the opportunity to work with our internal advertising sales teams and various departments to define an unparalleled omni-channel advertising experience. If you’re a visionary leader with deep knowledge in digital advertising and a track record of building high-performing teams, we want you at Walmart Connect! This is your chance to not only make a significant impact but also to help shape the future of retail media. Don't miss your chance to join a company that's truly at the forefront of customer engagement and digital advertising. Together, we will expand and enrich our advertising ecosystem, making shopping experiences better for everyone!

Frequently Asked Questions (FAQs) for Group Director, Product Management - Advertising Platforms (Walmart Connect) Role at Walmart
What are the responsibilities of the Group Director, Product Management - Advertising Platforms at Walmart Connect?

The Group Director of Product Management for Advertising Platforms at Walmart Connect will be responsible for overseeing the development of AI-driven advertising platforms, defining the overall product strategy, building cross-functional teams, and ensuring that the advertising solutions meet the needs of Walmart's suppliers and customers. You will also prioritize the product roadmaps and conduct industry analysis to identify new opportunities.

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What qualifications are required for the Group Director, Product Management - Advertising Platforms role at Walmart Connect?

Candidates for the Group Director position in Product Management at Walmart Connect should have a Bachelor's degree in a related field and over 15 years of experience in product management, specifically within the advertising domain. Additionally, experience leading teams and a background in retail or consumer-facing products are highly valued.

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What experience is preferred for the Group Director, Product Management - Advertising Platforms at Walmart Connect?

Preferred candidates for the Group Director position will typically have a Master's degree in Business Administration or Computer Science, along with a proven track record of leading large teams and delivering innovative digital solutions. Knowledge of creating accessible digital experiences and experience in matrixed organizations are also beneficial.

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What key qualities should a candidate possess for the Group Director, Product Management - Advertising Platforms position at Walmart Connect?

Successful candidates for this role should display excellent leadership and communication skills, a customer-centric approach, and the ability to influence and build consensus. Candidates should demonstrate a strong aptitude for data-driven decision-making and possess a deep understanding of digital advertising trends.

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What benefits are offered for the Group Director, Product Management - Advertising Platforms at Walmart Connect?

Walmart Connect offers competitive pay, performance-based bonuses, and a comprehensive benefits package that includes health coverage, 401(k) plans, paid time off, education benefits, and opportunities for professional development. They strive to create a supportive environment for all employees.

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Common Interview Questions for Group Director, Product Management - Advertising Platforms (Walmart Connect)
What strategies would you use to lead the product management team at Walmart Connect?

When leading a product management team at Walmart Connect, I would focus on fostering a collaborative culture, setting clear product goals aligned with our vision, and encouraging open communication. Regular check-ins and feedback loops will also be essential to continuously improve our products.

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How do you prioritize product features for advertising platforms?

I prioritize product features by analyzing customer insights and market trends, evaluating the potential impact on user experience, and aligning them with business objectives. Engaging stakeholders early in the process helps ensure we're addressing the right needs of suppliers and shoppers.

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Can you describe your experience with AI-driven product development?

In previous roles, I've led teams in integrating AI into product development to enhance user targeting and personalization. My approach involved collaborating with data scientists to analyze user behavior, which informed our product decisions and helped optimize ad performance.

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What is your approach to stakeholder management in a complex organization?

My approach to stakeholder management encompasses proactive communication, empathy, and transparency. I prioritize keeping stakeholders informed on product direction and timelines, while actively seeking their input and addressing their concerns to ensure alignment.

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How would you ensure the creation of accessible digital products?

To create accessible digital products, I would promote an inclusive culture with training for the product team on Web Content Accessibility Guidelines (WCAG). Additionally, I would ensure that accessibility is included in the product requirements from the initial stages of development.

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What methods do you use to evaluate the success of advertising platforms?

I typically evaluate the success of advertising platforms using a mix of quantitative metrics, including ROI, engagement rates, and customer feedback. Analyzing these metrics helps us identify areas for improvement and refine our strategies accordingly.

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Describe a challenging problem you solved in product management.

In a previous position, I faced challenges related to a product launch that required quick adjustments based on market feedback. By leading a focused sprint team and employing agile methodologies, we quickly iterated on the product, addressing user pain points and achieving a successful re-launch.

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What is your philosophy on team culture and motivation?

My philosophy centers around creating a culture of trust, creativity, and accountability. I believe in empowering team members, celebrating their successes, and providing opportunities for professional growth to cultivate a motivated and engaged workforce.

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How do you stay current with trends in digital advertising?

I stay current with digital advertising trends by reading industry publications, attending conferences, and engaging in professional networks. Additionally, I prioritize continuous learning and encourage my team to share innovative ideas that can be applied to our products.

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What experience do you have with developing omni-channel advertising solutions?

I have extensive experience developing omni-channel advertising solutions by integrating data from various sources to create a cohesive customer experience. This includes leveraging customer insights from both online and in-store interactions to optimize targeting and ad effectiveness.

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