Lead Designer, Associate Digital Experience - job 1 of 3

The Lead Designer, Associate Digital Experience at Walmart plays a crucial role in shaping the Me@Campus app platform. Responsibilities include attending project meetings to understand business requirements, collaborating with UX researchers to develop tailored research strategies, conducting usability tests, analyzing findings, and iterating designs based on user feedback. The designer will also ensure all designs adhere to Walmart's guidelines and standards, creating a cohesive and scalable design system.

To be considered for the Lead Designer, Associate Digital Experience role at Walmart, candidates should possess a Bachelor's degree or equivalent in UI/UX Design, Computer Science, or a related field. Additionally, a minimum of 3 years of experience in UI/UX design or a related field is essential, along with a strong portfolio demonstrating proficiency in usability testing, design systems, and user experience methodology.

As a Lead Designer, Associate Digital Experience at Walmart, candidates should have experience in conducting heuristic evaluations and competitive analyses, transforming research data into actionable design strategies, and developing UI patterns and wireframes. Familiarity with UX research methods, tools like UserZoom, and skills in producing detailed engineering hand-off documentation are also critical for this position.

The Lead Designer, Associate Digital Experience at Walmart contributes significantly by streamlining product development processes and enhancing quality assurance. By generating design systems and conducting usability tests, the designer ensures user-centered solutions that not only meet business needs but also enhance user engagement and satisfaction.

In the Lead Designer, Associate Digital Experience role at Walmart, you will utilize tools such as Figma and After Effects for design prototyping and animations. Methodologically, you’ll use qualitative and quantitative research techniques, including usability testing methods like A/B testing and heuristic evaluations, to gather insights and inform your design approach.

When discussing your design process, outline how you begin with user research to identify needs, followed by ideation and concept development, prototyping, testing, and final implementation. Emphasize your commitment to iterative design based on user feedback, especially how you've utilized tools like Figma and UserZoom in past experiences.

Explain that you embrace feedback as a crucial part of the design process. Discuss specific instances where you gathered input from stakeholders or users and how you integrated that feedback into your designs to improve usability and functionality.

Discuss a variety of methods, including heuristic evaluations and A/B testing, emphasizing how each method serves to validate design assumptions. Mention your familiarity with tools like UserZoom for gathering user insights and adapting your designs based on testing outcomes.

Share your strategies for prioritizing based on project deadlines and business impact. Mention any tools or methodologies you use, such as Agile or Kanban, to keep track of tasks and maintain clear communication with teams and stakeholders.

Provide a specific example of a complex design challenge, detailing the issue, the research you conducted, and the solution you implemented. Emphasize your analytical skills and creativity in iterating the design based on user feedback or testing results.

Discuss your process for implementing WCAG standards in your work, detailing specific practices you follow to enhance accessibility, such as color contrast checks, alt text for images, and user testing with individuals who have disabilities.

Share some current design trends that inspire you, such as minimalism, micro-interactions, or responsive design, and discuss how you've integrated these trends into your previous projects to enhance user experience.

Describe your experience working closely with engineering teams, emphasizing how you create detailed hand-off documentation and oversee design implementation to ensure your designs are executed accurately according to specifications.

Discuss the importance of consistency, scalability, and usability in a design system. Share examples of successful design systems you’ve created or contributed to, highlighting how they facilitated collaboration and efficiency across teams.

Elaborate on how data influences your designs through user feedback and analytics. Describe your approach to transforming this data into actionable design suggestions that enhance user experience and meet business objectives.