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Manager, Marketing Planning And Strategy - Marketplace - job 1 of 9

Position Summary...What you'll do...The Manager, Marketing Planning and Strategy - Marketplace, will develop and deploy marketing plans, working collaboratively across the business to improve growth for our Marketplace business while ensuring executional excellence.About Walmart MarketingNamed Ad Age's Marketer of the Year in 2022, you'd join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.Walmart Marketing team is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for. You will report to the Director of Product Marketing.This is not a remote role, you must live within driving distance to one of our hubs: Bentonville, AR or Hoboken, NJ and spend the majority of your work week in the office.What you'll do:• Utilize data and insights to shape and execute impactful marketing plans• Work across category marketing teams to align on Marketplace goals and objectives• Ensure Marketplace strategic initiatives are integrated and prioritized within Marketing campaigns and processes• Monitor business performance and optimize marketing tactics to meet marketing and business goals• Support weekly analytics reviews in collaboration with analytics partners• Collaborate with Ecommerce to drive seamless customer experiences• Create and help scale best-in-class efficient routines, processes and timelines, embedding executional excellence into everything you doWhat you'll bring:• You've got a customer-centric mindset• You excel at meticulousness, simultaneously managing diverse workstreams.• You're curious with a desire to expand your capabilities and understand business needs• You excel at challenges requiring a combination of data analysis and creativity.• You're comfortable managing partners, getting buy-in from leadership, and holding contributors accountable• You've got experience working with Creative and/or Marketing agenciesMinimum Qualifications:• Bachelor's degree in Business, Marketing, Communications, or related field and 3 year's experience in marketing or related field OR 5 years' experience in marketing or related field.• Possessing robust organizational abilities, a strong sense of responsibility and accountability, and the knowledge to guide projects involving various team's inputs and dependencies.Preferred Qualifications:• Master's degree in Business Administration or related field like (not limited to) Management, Marketing, Business Analytics, or related area• 3+ years of experience leading cross functional teams and influencing Cross functional partners like Merchandising, Creative, Media, Insights• 2+ years of experience in Retail Analytics, Digital Analytics, or eCommerce AnalyticsBenefits & Perks:Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.Equal Opportunity EmployerWalmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.Who We AreJoin Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.comAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00Bentonville, Arkansas US-09401:The annual salary range for this position is $80,000.00-$155,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'experience in marketing or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Marketing or related fieldMasters: Business AdministrationPrimary Location...702 Sw 8Th St, Bentonville, AR 72716, United States of America
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What You Should Know About Manager, Marketing Planning And Strategy - Marketplace, Walmart

Are you ready to step into a pivotal role as the Manager, Marketing Planning and Strategy - Marketplace at Walmart? Located in Johnson, AR, this position offers a unique opportunity to shape marketing strategies that truly resonate with customers. In this vibrant role, you'll be responsible for developing and deploying innovative marketing plans that align with our Marketplace business goals. Collaborating with cross-functional teams, you'll ensure our strategic initiatives are seamlessly integrated, fostering executional excellence throughout our dynamic marketing campaigns. Here at Walmart, part of an award-winning marketing team that's reshaping the shopping experience, you'll tap into customer insights, driving growth while showcasing our commitment to helping people save money and live better. As a key contributor, you'll analyze data and monitor business performance, optimizing marketing tactics to meet ambitious objectives. Your customer-centric mindset and keen organizational abilities will be invaluable as you manage diverse workstreams and build strong relationships across teams. If you're eager to embrace complex challenges and contribute to the future of commerce, this role is your chance to shine. Join us at Walmart and be part of a team that's influencing millions of shoppers daily, while enjoying a wealth of benefits designed to support your career and well-being. Dive into the exciting world of marketing with Walmart, where your talent can directly impact our customers and the company’s growth journey.

Frequently Asked Questions (FAQs) for Manager, Marketing Planning And Strategy - Marketplace Role at Walmart
What are the main responsibilities of the Manager, Marketing Planning and Strategy - Marketplace at Walmart?

As the Manager, Marketing Planning and Strategy - Marketplace at Walmart, your primary responsibilities include developing and executing marketing plans that drive growth in our Marketplace business. You’ll collaborate with various marketing teams to align on goals, manage performance metrics, and optimize strategies based on data insights. Additionally, you’ll oversee the integration of strategic initiatives into marketing campaigns, ensuring they resonate with our customer base.

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What qualifications are needed to apply for the Manager, Marketing Planning and Strategy - Marketplace at Walmart?

To qualify for the Manager, Marketing Planning and Strategy - Marketplace position at Walmart, candidates must hold a Bachelor’s degree in Business, Marketing, Communications, or a related field with at least three years of experience in marketing. Alternatively, five years of relevant experience is also acceptable. Preferred qualifications include a Master’s degree in Business or related fields and a minimum of three years leading cross-functional teams and influencing partners.

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What is the work environment like for the Manager, Marketing Planning and Strategy - Marketplace at Walmart?

The work environment for the Manager, Marketing Planning and Strategy - Marketplace at Walmart is dynamic and collaborative. While the role requires spending significant time in the office, you’ll be surrounded by a diverse team of marketing professionals focused on innovation and creativity. The culture promotes open communication and accountability, enabling you to thrive in a fast-paced environment dedicated to enhancing the customer experience.

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How does the Manager, Marketing Planning and Strategy - Marketplace contribute to Walmart’s goals?

The Manager, Marketing Planning and Strategy - Marketplace plays a critical role in helping Walmart achieve its broader business objectives by executing marketing strategies that align with our mission to help customers save money and live better. By leveraging customer insights and performance data, you will ensure marketing initiatives are effective, driving not only sales growth but also enhancing customer satisfaction.

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What opportunities for growth can the Manager, Marketing Planning and Strategy - Marketplace expect at Walmart?

At Walmart, the Manager, Marketing Planning and Strategy - Marketplace has ample opportunities for professional growth and development. Walmart's extensive training programs, mentorship from experienced leaders, and a culture that champions innovation allow you to expand your skills and advance your career. The company promotes from within, valuing talent and providing pathways to leadership roles within the organization.

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Common Interview Questions for Manager, Marketing Planning And Strategy - Marketplace
What strategies would you use to develop marketing plans for the Marketplace team at Walmart?

When developing marketing plans for the Marketplace team, I would leverage data-driven insights to identify target demographics and understand consumer behavior. I would collaborate with cross-functional teams to align our objectives and ensure the marketing initiatives are cohesive across various channels. Regular performance analysis and feedback loops would be integral to refining our strategies and maximizing impact.

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Can you describe a time when you had to manage multiple marketing projects simultaneously?

In my previous role, I often managed several marketing projects at once, such as product launches and seasonal promotions. I prioritized tasks by urgency and importance, developing clear timelines and regular check-ins with team members to ensure we stayed on track. This meticulous approach helped us maintain high-quality execution across all projects while achieving our goals.

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How do you ensure alignment between various marketing teams and business objectives?

Ensuring alignment between marketing teams and business objectives starts with open communication. I believe in establishing shared goals and holding regular cross-departmental meetings to discuss updates and challenges. Utilizing collaborative tools helps keep everyone informed and engaged, allowing us to adapt quickly and ensure our initiatives are focused on common objectives.

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What role do customer insights play in your marketing planning process?

Customer insights are fundamental to my marketing planning process. They guide every decision I make, from identifying target audiences to tailoring messaging and selecting channels. By analyzing customer feedback and behavioral data, I can create campaigns that genuinely resonate with our audience, driving engagement and fostering brand loyalty.

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How would you measure the success of a marketing campaign?

To measure the success of a marketing campaign, I would establish key performance indicators (KPIs) in advance, such as conversion rates, engagement rates, and ROI. After campaign execution, I would analyze performance against these KPIs using data tools, gathering insights to understand what worked and what didn’t, enabling continuous improvement for future efforts.

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What do you think is the biggest challenge facing retail marketing today?

Currently, I believe one of the biggest challenges is adapting to the fast-changing digital landscape while maintaining a strong in-store presence. Marketers must leverage omnichannel strategies that effectively blend online and offline experiences, ensuring they meet customer expectations wherever they shop. Staying agile and responsive to trends is crucial for overcoming this challenge.

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Describe your experience with data analysis tools.

I have extensive experience using data analysis tools such as Google Analytics, Tableau, and Adobe Analytics. These tools help me gather insights into customer behavior, track campaign performance, and identify trends that inform future strategies. I enjoy turning complex data into actionable insights that contribute to effective marketing planning.

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How would you handle feedback from a senior leader on a marketing campaign?

Receiving feedback from a senior leader is a valuable opportunity for growth. I would approach the feedback with an open mind, seeking to understand their perspective and insights. If necessary, I would engage in a constructive dialogue to clarify their concerns and explore how we could enhance the campaign. Adapting based on feedback often leads to stronger, more impactful results.

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What do you believe draws customers to Walmart’s Marketplace?

Customers are drawn to Walmart’s Marketplace for its wide range of products, competitive pricing, and commitment to quality. Additionally, the user-friendly online shopping experience, backed by Walmart’s well-known brand reputation, provides trust and convenience. Marketing efforts should effectively highlight these unique selling points to attract and retain customers.

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In what ways can collaboration enhance marketing initiatives?

Collaboration brings diverse perspectives and expertise to marketing initiatives, enhancing creativity and problem-solving. By working together with various teams, we can devise more comprehensive strategies that consider multiple viewpoints. This cooperative approach not only strengthens our campaigns but also fosters a culture of innovation and accountability across the organization.

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