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Strategic Marketing Manager

Company Description

North Star Imaging (NSI), is a global organization that designs, manufactures, sells and services 2D digital and radiography and 3D computed tomography equipment.  You will find that our established strength, commitment to our core values and team focus provides an engaging work environment and offers exceptional opportunities for personal and career development.

NSI is part of Illinois Tool Works (ITW), a global Fortune 250 diversified industrial manufacturer of value-added consumables and specialty equipment with related service businesses.

Job Description

We have an exciting opportunity available for an experienced Marketing Manager to lead all aspects of the marketing function including product marketing, marketing communications and product development from ideation to commercialization focused on driving organic growth and profitability. This will be achieved in part through the development and implementation of growth plans comprised of goals, strategies, and tactics for the global market. In addition, this role is responsible for developing a growth-oriented culture that invests in organizational development and, as part of the ITW operating philosophy, will champion the application of the ITW frameworks, values, and continuous improvement principles. 

Qualifications

Successful applicants should have a bachelor’s degree in a business or technical field as well as 10 plus years of progressive marketing, sales, or product management experience in a technical capital equipment B2B environment. Advanced technical or business-related degree an advantage.  This role is located at NSI’s Rogers, MN facility with up to 30% travel. 

Additional requirements include:

  • A business-minded problem solver with a demonstrated ability to link key initiatives with their impact on profitability and a history of implementing innovative concepts that achieve long-term success.
  • The ability to collect disparate data streams and distill them into meaningful and, ultimately, actionable strategic recommendations. This encompasses customer, constituent, and competitive environments. A track record of identifying profitable business segments and separating those from unprofitable ones is a necessity.
  • Provide strategic oversight and leadership for all aspects of marcom including; digital marketing, website management, customer surveys, and lead management.
  • Experienced team leader and a strong coach with the ability to hire, develop and retain a diverse pipeline of great talent. 
  • A global mindset.  Must be culturally aware and be able to build constructive and effective relationships across the organization.
  • A positive attitude focused on understanding, anticipating, and responding to the needs of our customers, both internal and external to the department and organization.  

Additional Information

The pay for this position ranges from $135K-$185K + bonus based on education and experience.

Take this opportunity to join a professional and successful team where you can make a significant impact immediately.  Enjoy competitive compensation and generous benefits that includes health, dental, life and LTD insurance, paid parental leave, 401k (with match), and a generous tuition reimbursement program.

All your information will be kept confidential according to EEO guidelines.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.  

Average salary estimate

$160000 / YEARLY (est.)
min
max
$135000K
$185000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Strategic Marketing Manager, ITW

Join the innovative team at North Star Imaging (NSI) as a Strategic Marketing Manager, where you will lead an exciting array of marketing functions! At NSI, we pride ourselves on our commitment to excellence and our dynamic work environment, which is part of Illinois Tool Works (ITW), a global leader in manufacturing. In this role, you will oversee product marketing, marketing communications, and product development from initial concept to market launch. Your strategic insight will drive organic growth and profitability across our global market. If you're a natural problem solver, eager to link key initiatives to profitability, then this is the perfect opportunity for you. You’ll spearhead the development of growth plans, always with a keen focus on culture, organizational development, and the ITW operating principles. Collaborating with diverse teams, you will bring your strong leadership skills to the fore, ensuring we nurture a talented workforce equipped to tackle the market's challenges. If you have a knack for transforming complex data into actionable strategies and a history in a technical capital equipment B2B setting, apply now and make a real impact on our future while enjoying a competitive salary and outstanding benefits in our Rogers, MN facility.

Frequently Asked Questions (FAQs) for Strategic Marketing Manager Role at ITW
What are the primary responsibilities of the Strategic Marketing Manager at North Star Imaging?

As a Strategic Marketing Manager at North Star Imaging, your main responsibilities will include leading product marketing initiatives, overseeing marketing communications, and managing the entire product development process. You'll create and implement growth strategies focused on maximizing organic growth and profitability. Additionally, you will be instrumental in establishing a growth-oriented culture that champions continuous development and the application of ITW's frameworks.

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What qualifications are required for the Strategic Marketing Manager position at North Star Imaging?

Candidates interested in the Strategic Marketing Manager role at North Star Imaging should possess at least a bachelor’s degree in a business or technical field, alongside 10 or more years of relevant marketing experience in a B2B environment, particularly within technical capital equipment. An advanced degree in a related field would be a plus. A successful candidate should also be an astute problem solver with a clear understanding of linking initiatives to impact profitability.

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What skills are essential for a Strategic Marketing Manager at North Star Imaging?

Essential skills for the Strategic Marketing Manager role at North Star Imaging include effective leadership abilities, strong analytical skills to process and interpret data, and excellent communication skills to convey strategic insights. Candidates should also have a global mindset, cultural awareness, and the capability to develop constructive relationships across various organizational levels.

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How much experience is necessary for the Strategic Marketing Manager role at North Star Imaging?

North Star Imaging requires candidates for the Strategic Marketing Manager position to have a minimum of 10 years of progressive experience in marketing, sales, or product management, specifically within a B2B technical capital equipment context. This experience should ideally reflect a history of driving growth and implementing successful marketing strategies.

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What are the benefits of working as a Strategic Marketing Manager at North Star Imaging?

Working as a Strategic Marketing Manager at North Star Imaging comes with a competitive salary ranging from $135K to $185K plus bonus opportunities based on education and experience. Employees also benefit from comprehensive health coverage, paid parental leave, a 401k plan with company match, and a generous tuition reimbursement program, making it a rewarding career choice.

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Common Interview Questions for Strategic Marketing Manager
Can you describe your experience in creating growth strategies in a B2B environment?

When responding to this question, emphasize specific examples of growth strategies you've developed in previous roles, focusing on both successes and challenges. Highlight how these strategies were implemented and the measurable impacts they had on the business, showcasing your ability to link strategy to business results.

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How would you approach leading a marketing team effectively?

In your answer, discuss your leadership style, mentioning your focus on nurturing talent and promoting a collaborative environment. Share any relevant experiences where you successfully motivated and developed your team members, leading to improved performance and satisfaction.

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Describe a time when you had to analyze data to make a strategic decision.

Provide a detailed example of how you collected and analyzed data from various sources to inform a strategic marketing decision. Explain the process you followed, the findings and insights derived, and how these helped shape your recommendations.

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What marketing tools and technologies are you experienced with?

Discuss various marketing tools you've used, focusing on those relevant to digital marketing, customer relationship management, and lead management. Share how you’ve utilized them effectively to drive marketing initiatives and enhance team efficiency.

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How do you keep up with trends in the marketing and technology sectors?

In your response, mention specific industry publications, websites, webinars, or conferences you follow to stay updated on current trends and innovations. Showcase your proactive approach to continual learning and how you utilize this knowledge in your marketing strategies.

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How do you ensure customer needs are met in your marketing strategies?

Explain your approach to gathering and analyzing customer feedback and market research to inform your marketing strategies. Highlight any specific methods you employed to align your strategies with customer needs and expectations, demonstrating your commitment to customer satisfaction.

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What strategies have you used to increase brand awareness for a previous employer?

Share specific tactics you have employed to boost brand visibility, such as targeted advertising, social media campaigns, partnerships, or events. Provide examples of successful campaigns and illustrate how they positively impacted the brand's recognition.

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Can you discuss a marketing project that didn’t go as planned?

It's beneficial to be honest about failures while framing them positively. Describe a specific project, what went wrong, and the lessons you learned. Emphasize how this experience contributed to your professional growth and improved your future projects.

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How do you prioritize projects and manage your time effectively?

Detail your project management strategy, explaining how you assess project urgency and importance. Discuss tools you use for time management and share examples of how prioritization helped you successfully complete multiple projects simultaneously.

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What is your approach to continuous improvement in marketing processes?

Describe how you promote a culture of continuous improvement within your marketing team. Include examples of how you’ve implemented feedback mechanisms, tracked performance metrics, and made iterative changes to optimize marketing processes.

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You see ITW’s Values -- Integrity, Simplicity, Trust, Respect & Shared Risk – in action every day in how we treat each other and how our leaders lead.

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Full-time, on-site
DATE POSTED
December 15, 2024

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