Social Media Strategist

Available Title(s): 1282-NN_ADMINPRO - Public Relations/Communications Coord Senior, 1282-YN_ADMINPRO - Public Relations/Communications Coord Senior Business Title: Social Media Strategist Employee Type: Admin. Professional Time Type: Full time Position Term: 12 Month Position Details: The Opportunity: As the Social Media Strategist, you will play a key role in driving digital engagement across all of Washington State University’s six campuses. In a system-level position, you will plan and execute social media campaigns for key audiences, including prospective and current students, news organizations, alumni, influencers, donors, and others in the WSU community. Components of these campaigns may include paid media planning, campaign management and content creation. You will also be responsible for reporting and analysis of performance measures of WSU’s central social media channels. You will supervise the social media manager and manage and oversee the social media annual budget allocation. You will show an authentic commitment to storytelling and supporting a diverse, equitable and inclusive environment. You will report to the brand marketing director on the system’s central University Marketing and Communications team. Required Qualifications: A Bachelor’s degree in public relations, mass communications or a relevant field AND three (3) years of professional experience in print or broadcast news media, public relations or marketing including proven experience with writing and editing skills; writing feature articles, brochures, annual reports and speeches; executing strategic communication plans and complex communication projects. Demonstrated experience using social media analytics to make decisions around strategy and content Experience managing a social media analytics tool; experience with Sprout Social. Ability to distill complex policy ideas into impactful stories, graphics, photos, or video Strong writing skills, with a focus on creative storytelling Ability to work independently and in team environments, where one must respect and cultivate diverse and alternative perspectives. Preferred Qualifications: Proven ability to work well on multiple projects or tasks under deadline Some supervisory or project management experience that demonstrates an ability to effectively lead a team Management responsibility of an enterprise-wide social media program a plus. Ability to manage sensitive situations and remain calm in crisis situations Additional Information: Area/College: University Marketing and Communications Department Name: Strategic Communications City, State, Zip: Pullman, WA 99164 Department Link: University Marketing and Communications Webpage Monthly Salary: $4,942 - $7,567 | In accordance with RCW 49.58.110, the above salary reflects the full salary range for this position. Individual placement within the range is based on the candidate’s current experience, education, skills, and abilities related to the position. Successful candidates typically begin up to mid-point of the salary range. For additional information, please review WSU’s Administrative Professional Compensation. Benefits: WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation and optional supplemental retirement accounts. For additional information, please review the detailed Summary of Benefits offered by WSU for AP staff and Total Compensation. Overtime Eligibility: Overtime eligibility will be determined based on final salary placement. FTE: 100% This is a Permanent position. Posting Close Date: Applicants must submit their completed application by Sunday, August 11, 2024 at 11:59 p.m. Background Check: This position has been designated by the department to require a background check because it requires access to children or vulnerable adults as defined by RCW 74.34, engages in law enforcement, requires security clearance, interacts with WSU students in a counseling or advising capacity, has access to personal identifying and/or financial information, unsupervised access to university buildings/property, or other business-related need. A background check will not be completed until an initial determination of qualification for employment has been made. Application Instructions: Applicants must upload the following required documents to their online application. Documents may be submitted in one file or separate files. Applicants are encouraged to upload as a PDF if possible. Applicants will be requested to provide contact information for professional references within the online application. Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements. External candidates, please upload all documents in the “Resume/CV” section of your application. Internal candidates, please upload all documents in the “Resume/Cover Letter” section of your application. Required Documents: - Resume - Cover Letter WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veteran, persons of disability and/or persons age 40 and over are encouraged to apply. WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services. WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or hrs@wsu.edu. WSU is Washington's land-grant university with campuses located in Everett, Pullman, Spokane, Tri-Cities, and Vancouver. Additionally, research centers are located throughout the state, extension offices are located in every county in Washington, and online degree programs are offered worldwide. WSU employees promote academic excellence and innovative research that serves the state, nation, and world. With a focus on innovation, excellence, and accountability, continual enhancement of research and educational endeavors are at the core of WSU's strategic priorities. See here for additional information about WSU's statewide locations. View the HRS Benefits website for details on competitive benefits available. WSU prohibits sex discrimination in any education program or activity that it operates complaint with Title IX. Inquiries regarding Title IX and reports of sex discrimination can be directed to the WSU Title IX Coordinator. More information on WSU’s policies and procedures to respond to discrimination and harassment are available here: Nondiscrimination statement.