Job details

Senior Media Planner

About the Role:

In this role you will be responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition. 

Your Impact:

Day-to-day responsibility involving the planning and execution of digital media campaigns
Present media plan recommendation and POV’s to client
Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis
Decision making on campaign optimization and strategic changes
Ensure media plans deliver on client objectives, are strategic and meet efficiency goals
Assist with tracking media expenditures to ensure agency and client budget compliance
Maintain client contact/Manage client requests – i.e. plan changes, budget changes, provide marketplace information
Working closely with SR. Planner/Buyer and Client Business Lead
Working collaboratively with performance teams (Programmatic, Social, and Search teams).

Your Qualifications:

Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency

University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience
Experience working with a range of clients in a digital environment
Demonstrates understanding of media basics and concepts:
knowledge of different buying methods such as CPM, CPC, CPE, CPA
Understanding of multiple digital media channels (display, mobile, video, paid search, paid social)
Proficient with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.)
Proficient with Microsoft Office Suite
Solid experience with DFA Digital campaign set-up, trafficking and tagging processes
Solid experience with and understanding of reporting tools (DFA, Omniture, Webtrends, Google analytics)

About You:

Demonstrates accuracy and attention to detail 
Ability to communicate concisely and clearly both orally and in writing 
Self-starter who demonstrates initiative 
Ability to manage multiple projects 
Ability to delegate and oversee Assistant workload 
Team player who can step in and help drive strategy against a landscape that is in constant change 
Thrives in fast paced environment

About Wavemaker:

At Wavemaker, we believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,200 people across 88 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

deep knowledge we have of our clients’ business
confidence to challenge what’s gone before
the support to go further than we thought possible

We are part of GroupM, WPP's global media investment management company.

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About Senior Media Planner, Wavemaker

Are you ready to take your career to the next level as a Senior Media Planner at Wavemaker? In this exciting role, you'll be the mastermind behind developing targeted media plans across all channels, all while collaborating closely with senior management and agency partners. Your voice will drive holistic media strategies that not only meet business goals but also exceed client expectations. You'll manage the day-to-day planning and execution of digital media campaigns, present your insightful recommendations, and oversee the entire campaign lifecycle from initial briefs to detailed post-campaign analysis. Your critical thinking will play a huge part in decision-making for campaign optimization, ensuring that every media plan aligns with client objectives and efficiency goals. Plus, you'll build strong client relationships, manage various requests, and keep a watchful eye on budgets. We're looking for someone with at least 3 years' experience in digital planning or buying, who truly understands the ins and outs of the media landscape. At Wavemaker, we’re not just about media; we’re about making waves. Join a culture that encourages innovative thinking and supports your growth while tackling challenges together. With us, you won’t just be part of a team; you’ll be an integral part of shaping the future of our clients’ media strategies. If you thrive in a dynamic environment and love to tackle new challenges, this could be your ideal next step. Come make an impact with us!

Frequently Asked Questions (FAQs) for Senior Media Planner Role at Wavemaker

What does a Senior Media Planner do at Wavemaker?

A Senior Media Planner at Wavemaker is responsible for developing tailored media plans across all channels, ensuring they align with client goals. This position involves collaborating with senior management and agency partners to create comprehensive media strategies, overseeing campaign execution, and analyzing performance metrics to optimize results.