Senior Associate, SRB Curated Merchant

This role is a hybrid position located in our Boston HQ. This role sits in office M-Th and is remote on Fridays. 

Senior Merchandise Associate, Curated Merchandising Physical Retail

Specialty Retail Brands (AllModern, Birch Lane, Joss & Main)

Wayfair’s Specialty Retail Brands (AllModern, Birch Lane, Joss & Main) target the $60B specialty furniture market and are incremental to Wayfair LLC.  These brands provide a tightly curated assortment of highly stylish and elevated quality products for the style-obsessed specialty customer.  

What You'll Do

 As Curated Merchandising Lead, you are responsible for optimizing product assortment and presentation in our physical retail stores. This role acts as a crucial liaison between merchants, planning & allocation (P&A), visual merchandising, and store teams, ensuring seamless execution of merchandising strategies and maximizing sales. You will manage the product lifecycle, analyze sales data, and drive store-specific improvements to enhance the customer experience.

• Drive store-specific customer experience improvements, collaborating with merchants on initiatives such as swatch programs or other localized enhancements.
• Manage and maintain the Retail Assortment Tracking Tool (RATT), ensuring data accuracy and integrity.
• Coordinate and communicate product lifecycle decisions (discontinuations, swaps, drops) between merchants, P&A, Visual Merchandising, and Store Teams.
• Collaborate with leadership and P&A to establish frameworks and targets for seasonal product additions, and mobilize teams to achieve those goals.
• Coordinate merchant input for alignment and finalization decks, as well as seasonal hindsight reports.
• Collect and synthesize feedback from store managers regarding product performance, presentation, and customer needs.
• Proactively identify and address product availability issues, collaborating with merchant teams to implement corrective actions for problematic items/suppliers.
• Contribute to signage development by providing input into creative briefs and ensuring alignment with merchandising strategies.
• Conduct planogram scans to assess product placement and identify opportunities for optimization.
• Support store flip operations and address store-specific needs related to merchandising and visual presentation.
• Serve as a liaison between stores and promotional teams, focusing on high-priority items featured in key promotional periods.
• Partner with merchants and store teams to develop and deliver product knowledge and training materials.
• Provide weekly business updates, analyzing sales data and making recommendations to merchants, visual merchandising, and P&A teams, particularly ahead of seasonal floor flips.

What You'll Need

• ~4+ years of experience within an e-commerce or corporate retail organization preferred. Preferably experience in buying/retail merchandising or retail home furnishing planning. 
• A strong interest in building a career in buying and/or supplier relationship management
• A passion or knowledge of industry trends, style and product design 
• Ability to understand a brand vision, aesthetic, and customer base and how to bring that to life through the product assortment
• Ability to cut data and think critically about the business; ability to understand and interpret sales and performance trends and apply learning to the business  
• Excellent communication skills, both written and verbal and the ability to influence cross-functionally
• A personable and energetic communicator, eager to build relationships with new business partners - both internally and externally
• Ability to communicate and feel comfortable speaking directly with C-suite level suppliers from large companies
• Strong organizational skills and the ability to manage and prioritize multiple projects at once; you don’t miss the details and can work autonomously and with partners to drive projects and tasks to completion 
• Ability to “hit the ground running” – a self-starter capable of achieving specific target goals