CDI - Consultant.e Influence

As a CDI - Consultant.e Influence at We Are Social, your primary responsibilities will include developing and executing influencer marketing strategies for our clients. You will collaborate closely with internal teams to ensure that these campaigns are integrated into larger marketing initiatives, conduct outreach to potential influencers, negotiate partnerships, create compelling content, and provide thorough reporting on campaign results. Additionally, you will be expected to stay updated on market trends and perform competitive analysis to recommend effective strategies.

To apply for the CDI - Consultant.e Influence position at We Are Social, candidates should have a degree at the Bac +3/5 level, preferably in fields like e-Business, e-Commerce, e-Marketing, or communication. A minimum of 2-3 years of confirmed experience in the influencer marketing space or in a marketing agency is also required. Proficiency in English and familiarity with Google Suite are essential for this role, alongside strong communication skills and a passion for social media and content creation.

We Are Social is committed to the professional growth of all employees, including those in the CDI - Consultant.e Influence role. Opportunities for continuing education, access to workshops, mentorship programs, and exposure to global projects across our 19 international offices are all part of our development strategy. We believe in nurturing talent and encourage our employees to pursue their career aspirations within the company.

As a CDI - Consultant.e Influence at We Are Social, expect a dynamic and agile work environment where creativity thrives. Our offices are located in the vibrant Canal Saint-Martin area of Paris, providing a modern and inspiring workspace. We also promote a flexible remote work policy that allows you to work from home two days a week, ensuring a great work-life balance while fostering a culture that values collaboration and team spirit.

At We Are Social, we value our employees and offer a comprehensive benefits package. For our CDI - Consultant.e Influence role, you can enjoy flexible telecommuting options, additional RTT days beyond paid leave, a participation plan, cooptation bonuses, a meal card for lunches, fully employer-covered health insurance, and biking incentives. Furthermore, we have a strong focus on well-being and social responsibility initiatives to enhance your experience with us.

Highlight specific campaigns you've managed, the influencers you've collaborated with, and the outcomes achieved. Focus on your ability to negotiate, communicate, and build lasting relationships with creators. Provide examples of how your strategies led to measurable success in previous roles.

Discuss the sources you rely on for industry news, such as blogs, podcasts, social media, and trend reports. Highlight any communities or networks you engage with to glean insights on emerging trends and shifts in the influencer landscape.

Choose a specific instance where you encountered obstacles. Detail the challenges, your thought process, the strategies you employed to overcome them, and the eventual success of the project. This demonstrates problem-solving skills and resilience.

Discuss key performance indicators such as engagement rates, reach, conversions, and return on investment (ROI). Emphasize the importance of setting clear objectives before the campaign begins and how you analyze data to assess performance afterward.

Explain your understanding of audience personas and how different types of content (videos, blogs, social posts) appeal to specific demographics. Provide examples of successful content formats you've seen in your past experiences.

Outline your strategy for initiating negotiations, discussing terms, and setting expectations. Mention your focus on transparency and finding a middle ground that satisfies both the client's goals and the influencer's needs.

Share the tools you are familiar with, such as influencer marketing platforms or project management software, and how they enhance your ability to manage and track campaigns effectively. Highlight any insights gained from using these tools.

Discuss your commitment to open communication and your proactive approach in addressing client concerns. Share an example where you received constructive feedback and how you adjusted your strategies accordingly for improved outcomes.

Discuss the importance of alignment in values, audience overlap, and clear communication between brands and influencers. Emphasize the role of mutual trust and creativity in building successful partnerships.

Reflect on your passion for creativity and innovation that aligns with We Are Social's mission. Mention specific campaigns or projects from We Are Social that inspire you, and how you see your skills contributing to ongoing success at the agency.