Sr. Manager, Brand & Communications

The Senior Manager, Brand & Communications at Wealth.com is responsible for overseeing public relations, thought leadership initiatives, and corporate communications while managing a PR agency for effective media relations. They also develop high-quality content, ensure alignment with sales strategies, and track KPIs to measure the success of marketing efforts.

To qualify for the Senior Manager, Brand & Communications role at Wealth.com, candidates should have over five years of experience in corporate marketing or public relations, ideally within B2B SaaS or the wealth management/fintech sectors. Exceptional communication skills and project management capabilities are essential, along with experience in using marketing and CRM platforms.

Success as a Senior Manager, Brand & Communications at Wealth.com hinges on exceptional written and verbal communication skills, the ability to create impactful content, and proficient project management capabilities. A strong understanding of marketing technologies like HubSpot or Salesforce will also prove beneficial.

The Senior Manager, Brand & Communications collaborates closely with various teams, including sales, product, and demand generation, to create marketing collateral that aligns with business objectives and resonates with target audiences, ensuring a cohesive strategy across the board.

At Wealth.com, the work culture is focused on innovation and collaboration without the stereotypes typically associated with startups. The fully remote environment allows flexibility, and the company actively supports work-life balance through benefits like unlimited PTO and encouraging time off.

When answering this question, highlight specific PR strategies you developed, the outcomes of those campaigns, and how you have managed relationships with media outlets. Be sure to connect your experience back to the responsibilities outlined in the Senior Manager, Brand & Communications position at Wealth.com.

Share your process for identifying topics, researching trends, and crafting engaging narratives. Focus on how you ensure the content aligns with brand messaging and resonates with the target audience, particularly in wealth management.

Use this opportunity to demonstrate your project management skills. Explain your method for prioritizing tasks based on deadlines, impact, and team needs, and share a specific example that reflects your ability to multitask efficiently.

Discuss the key performance indicators you typically track, such as media coverage, engagement metrics, and lead generation. Show that you understand how to leverage data to inform decisions and optimize future marketing strategies.

Explain your approach to fostering communication and collaboration between teams, including regular check-ins or joint planning sessions. Highlight past experiences where you successfully aligned marketing materials with sales strategies.

Be prepared to walk the interviewer through a specific campaign detail, the objectives, strategies implemented, and the outcomes. Explain what you learned and how those lessons can be applied in your role at Wealth.com.

Share your techniques for simplifying complex data, such as using clear language, analogies, or visual elements. Emphasize your ability to maintain brand voice while making information accessible to the audience.

Be familiar with tools such as HubSpot, Salesforce, and any other relevant marketing automation platforms. Explain how you've utilized these tools to streamline communication strategies and analyze performance.

Demonstrate your commitment to professional growth by mentioning industry publications, online courses, or networking groups you engage with to stay informed about the latest trends and developments in wealth management.

Share your passion for the field and how it aligns with Wealth.com’s mission. Discuss the exciting opportunity to create a meaningful impact in the estate planning industry and contribute to the company's growth trajectory.