Web and Digital Optimization Manager

Role Overview:

We are looking for a Web and Digital Optimization Manager who will play a critical role in managing and optimizing the website, and landing pages, forms, and other digital content for lead generation and product sales.

The ideal candidate is a strategic thinker and a methodical marketer who understands the fundamental elements that build website digital traffic and converts those visitors into qualified leads.

This position requires a high-energy, self-motivated individual that thrives in a fast-paced environment. It is ideal for someone who is eager to make an impact and who possesses the talent and ability to get measurable results in a short amount of time.

Key Responsibilities

• Define, implement, and optimize the website design and digital content strategies to drive audience engagement, reduce friction, drive up conversion rates, drive down bounce rates, and improve search rankings
• Partner closely with the demand generation, customer marketing, content marketing and product marketing teams to ensure the web experience reflects the business strategy, narrative, and revenue objectives
• Execute tactical initiatives based on analysis of performance, marketing technology, market opportunities, and best-practices/industry developments
• Drive a variety of optimization projects leveraging cross-vertical teams of dedicated internal resources: designers, developers, engineers, editors, social media marketers
• Optimize LinkedIn Talent Solutions experience (traffic, conversion, revenue, friction, visitor engagement, time on site, and technical site performance)
• Identify high-growth and high-revenue opportunities, guide the demand generation team on executing them, measuring them, and optimizing their performance
• Brief and work with internal and external agencies on design and implementation projects

About You:

• Demonstrated track record of building and optimizing web and digital experiences to drive growth
• Excellent communication, project management, and interpersonal skills
• Ability to analyze data and translate web findings clearly for both technical and non-technical audiences
• Experience partnering with marketing stakeholders across product, demand generation, content marketing and customer marketing teams
• Competency in Web and business analytics tools and reporting
• Thrive in a dynamic, performance driven environment

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

We're serious about our commitment to diversity which is why we prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.