Web Content Specialist

Sunlighten is looking for a passionate Web Content Specialist to maintain the Sunlighten global and Sunlighten Day Spa websites for content updates, accuracy and functionality. This role will be responsible for adding new content to the sites, working with marketing team members on design, copy, and SEO best practices. The Website Specialist will also work with website developers, assisting in piloting, testing changes, and enhancements to meet business needs and requirements while also identifying new opportunities. The ideal candidate is able to work in a fast-paced environment, multitask, and complete projects accurately and efficiently. This individual will be creative and have problem solving skills.

Recently recognized by the Greater Kansas City Chamber of Commerce as the International Small Business of the Year, Sunlighten has been the leader in infrared saunas, which have been shown through clinical studies to help people feel better and achieve their health and wellness goals. The health and wellness industry is on pace to generate over 4 trillion dollars globally this year, and Sunlighten is expanding into new global markets.

Duties/Responsibilities:

• Management of all Sunlighten websites, including any website update needs, regular checks to ensure quality, accuracy (performing QA/usability testing on multiple sites), and user-centered functionality within Sunlighten’s brand guidelines
• Work with creative team, Content Marketing Manager, Conversion Rate Optimization Specialist, and Digital Strategist to build new, dedicated landing pages, updating promotions, updating press pages, etc.
• Partner with Digital Strategist to leverage SEO best practices
• Upload YouTube videos and apply SEO best practices
• Assist with implementing and maintaining overall brand strategies and initiatives
• Ability to manage and prioritize work effectively to ensure timelines are met
• Update Sunlighten Day Spa website with monthly specials and other site updates, as needed
• Content entry & edits to content on Sunlighten's app

Requirements

• WordPress expertise
• Proficiency in content management system (CMS), preferably Kontent.ai or other headless CMS, to create, update, maintain web pages, manage digital assets (documents, images, video, etc.)
• Proficient with Microsoft Office Suite or related software
• Comfortable with image/video editing using Adobe Creative Cloud
• Knowledge of SEO
• Ability to handle and prioritize multiple projects simultaneously with little supervision
• Superior written and verbal communication skills with a keen eye for detail

Background and Education Requirements:

• Bachelor's Degree in Marketing, Digital Marketing, or equivalent and relevant work experience
• 2+ years of professional experience in marketing as a content specialist, web content manager or similar

Benefits

Compensation: $48,000-51,000/Year Depending on Experience

• Hybrid Role- after your training period, you will be required to come to the office on Tuesday's and Thursday's
• Medical, Dental and Vision Insurance
• Life and Short-Term Disability Insurance
• Four Flexible Spending Account Options
• 401(k), with Company Match
• Profit Sharing
• Paid Time Off
• Professional Development and Tuition Reimbursement
• Private, Fully Equipped Fitness Center on site
• Associate Discounts on Saunas, Day Spa Services, and Related Products
• Lunch Program (featuring James Beard award-winning Chef that cooks lunch four times a week)

Sunlighten provides equal employment opportunity. Discrimination of any type will not be tolerated. Sunlighten is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.