Web Merchandiser US

Company Overview

Looking for a career where you can make a difference? At Mary Kay we are committed to enriching the lives of women and their families around the world, we offer careers with unlimited opportunities to do something beautiful every day. More than 5,000 employees work in locations around the world. They provide the products, marketing and other support to millions of Independent Beauty Consultants (IBCs) who work as independent contractors, selling our products directly to consumers in nearly 40 markets on five continents.

We are a company that believes in our people and cares for them with truly exceptional benefits. We offer:

• A comprehensive health plan which includes medical, dental, and vision with low premiums

• 401(k) plan

• A generous profit-sharing program

• Free access to on-site fitness center and on-site clinic

Team US

“Team US” is what we fondly call employees whose work directly supports the Independent Beauty Consultants in our legacy Mary Kay Market. The U.S. market is where Mary Kay Ash’s dream became a reality. As a member of Team US, you will find opportunities to directly support the sales force in Sales, Marketing, IT, Finance and HR. Our teams create the magic for the beauty consultants – from spectacular events and world-class education and motivation to packing and distributing our wonderful Mary Kay® products – the possibilities for a meaningful career are endless.

JOB PURPOSE

The purpose of this role is to effectively execute online sales strategies and initiatives to increase overall sales and education to our Sales Force and consumers. This role is responsible for all aspects of online merchandising, ensuring all product categories across all channels are accurately represented and remain up to date on all website conversion metrics. In addition, this role is responsible for the product catalog, descriptions, specifications, digital assets, and categorizations.

This role is a subject matter expert, and have a meticulous eye for detail, outstanding problem-solving skills, great writing skills and proven experience improving UX and optimizing all merchandise related aspects of web performance. Recommends and contributes to all aspects of online content strategy, implementation, measurement and optimization for the Mary Kay.com site and/or InTouch.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage, own, and optimize all aspects of Product Catalog (tags, product images, descriptions, etc.).

• Translates and interprets key stakeholders’ ideas into a content vision. Works with Creative, IST and internal business partners to execute vision.

• Accesses and analyzes site metrics and utilizes knowledge of site performance and web trends to make recommendations to improve site engagement. Plans, executes and approves content to be featured on MaryKay.com and Online Ordering. Creates detailed web work requests and briefs internal partners for each launch. Create and manage the execution of the site merchandising calendar and quarterly framework to ensure alignment on campaigns. Align with your team on marketing campaigns and initiatives updating the site as needed for promotions and sales, making sure updates go as scheduled.

• Manages implementation and quality control of new quarterly web content, including posting, coding, cross-linking and interfacing strategy based on identified personas. Identifies and resolves technical issues. Organizes the backend tool for content publishing. Tweaks design and corrects code for any broken links on all content pages. and functioning properly. Regularly conduct website audits to make sure all information is up to date and that website functionality is working as expected. Assess competitive landscape to understand emerging trends and recommend changes to the digital experience as appropriate or relevant.

• Partners with IST to ensure back-end web design efficiencies. Troubleshoot and repair any on-site bugs or issues. On-call to manage the site should there be difficulties, or the site goes down. Works closely with InTouch team and IST groups to ensure the site is working correctly and troubleshoots and repair any onsite bugs or issues. Collaborates with IST team to identify and resolve server issues. Highly equipped to handle technical difficulties should servers go down.