B2B Marketing - PMM Sr. Manager (Hybrid)

As a B2B Marketing - PMM Sr. Manager at Weedmaps, your primary responsibilities include developing and executing the B2B marketing strategy, leading product launches, and collaborating with cross-functional teams to ensure alignment on marketing initiatives. You'll be conducting market research, competitive analysis, and tracking performance metrics to optimize strategies and ensure we meet our B2B customer needs.

We require candidates for the B2B Marketing - PMM Sr. Manager role at Weedmaps to have a Bachelor's degree in Marketing or a related field, along with 8+ years of experience in B2B marketing, specifically in product marketing and go-to-market strategies. Proven experience managing high-performance marketing teams and strong communication skills are also essential.

The B2B Marketing - PMM Sr. Manager plays a crucial role at Weedmaps by driving customer acquisition and retention through effective marketing strategies. This position directly influences product positioning, messaging, and go-to-market approaches, all of which contribute to the company’s growth and success in the competitive cannabis technology landscape.

At Weedmaps, the environment is casual and collaborative, allowing for creative thinking while addressing challenges in the cannabis industry. As a B2B Marketing - PMM Sr. Manager, expect a supportive atmosphere that encourages professional growth, networking opportunities, and engaging team-building activities!

In your role as a B2B Marketing - PMM Sr. Manager at Weedmaps, you will work on various projects such as product go-to-market strategies, marketing campaigns, market research initiatives, and collaboration with sales teams to enhance product adoption. Your work will significantly impact how our innovative cannabis solutions reach and resonate with customers.

When answering this question, provide specific examples of your experience in B2B product marketing, highlighting successful campaigns or strategies you’ve led. Emphasize your understanding of the B2B landscape, showcasing how you've utilized market research and competitive analysis to inform your marketing decisions.

Detail your process for creating a go-to-market strategy, including your methodologies for market analysis, target audience identification, and determining value propositions. Highlight any tools or frameworks you utilize, and share examples from past experiences to support your approach.

Mention specific market research tools, CRM systems, and analytics platforms you’ve used, such as Salesforce or Google Analytics. Explain how you leverage these tools to gather insights and inform marketing strategies, demonstrating your analytical skills.

Discuss the specific KPIs and success metrics you would use to measure campaign effectiveness, such as customer acquisition rates, engagement levels, and return on investment. Provide examples from previous campaigns where you tracked performance and adjusted strategies based on data.

Share your experience facilitating communication and teamwork among different departments, detailing specific strategies you employ to ensure alignment and collaboration on projects. Highlight instances where you successfully partnered with sales, product, and customer success teams.

Explain your approach to understanding customer needs, mentioning methods like surveys, interviews, market research, and feedback from sales teams. Highlight how this understanding informs your marketing strategies and product positioning.

Provide a specific instance where you successfully pivoted your marketing strategy in reaction to new trends or competitive pressures. Detail the steps you took and the results that followed, emphasizing your agility and strategic thinking.

Share techniques you use to manage stress and stay organized under pressure, such as prioritization, task management, and effective communication with your team. Provide examples demonstrating your ability to deliver results in challenging scenarios.

Discuss the importance of creativity in your marketing efforts, providing examples of innovative campaigns or strategies you’ve implemented. Emphasize how creative thinking has helped you achieve marketing goals and engage customers effectively.

Share your passion for the cannabis industry and how Weedmaps’ mission aligns with your career goals. Highlight your excitement about the opportunity to contribute to a leading technology company while helping to advance cannabis causes you care about.