Lifecycle Marketing Specialist (Hybrid)

Lifecycle Marketing Specialist (Hybrid - 1 to 2 days onsite per week)OverviewThe Lifecycle Marketing Specialist will conceive, build and optimize lifecycle marketing programs to engage, convert, and retain consumers on the Weedmaps marketplace. This role will recommend strategies and tactics, integrate the contributions of collaborators across the company, and continually improve campaigns that reach millions of people.The Impact You'll Make• Conceive, develop, AB test, and optimize omnichannel lifecycle marketing campaigns to convert, and retain users• Create, validate, and fine-tune mobile-responsive email templates using HTML, CSS, Liquid code, and Litmus• Utilize Braze to dynamically trigger, target, and personalize messages and message elements• Strategically experiment with various messaging channels including email, push, in-app messages, and app inbox notifications to determine the most effective methods for user engagement• Establish necessary reporting, analyze results and develop hypotheses for further optimization• Work with Growth, Marketing, and Product Development teams on multiple priorities and deadlines• Use collaboration tools including JIRA, Confluence, Slack, Figma, and Google Docs to document and communicate tasks,What You've Accomplished• Expertise in consumer-scale email and push marketing, with 3 years of directly related professional experience• Familiarity with campaign design and development for email, push, and in-app messages• Proficiency in copywriting and content strategies for driving engagement and direct response• Expertise with Braze or similar app event-driven message automation platforms such as Iterable or Customerio• Skills in mobile-responsive email template coding using HTML and CSS• Proficiency with tools like Litmus for email template validation• Competence in writing Liquid code for message personalization and dynamic content insertion• Experience with AB testing and optimizationBonus Points• In depth knowledge of Braze strongly preferred.• Basic image asset editing skills, with Photoshop or similar tools• Knowledge of media asset management best practices• Familiarity with campaign analytics and attribution using UTM parameters and link tracking tools like Branch.io• Familiarity with deep link setup for native apps, using URL parameters and deep-linking tools• Understanding of customer data platforms such as Twilio Segment CDP for audience segmentation and campaign triggeringThe base pay range for this position is $68,000.00 - $80,000.00 per year2024 Benefits For Full-Time, Regular Employees• Physical Health benefits: Medical, Dental & Vision:• Employee - employer paid premium 100%• Company contribution to a HSA when electing the High Deductible Health Plan• For plans that offer coverage to your dependents, you pay a small contribution• Mental Health benefits:• Free access to CALM app for employees and dependents• Employee Training• Mental Health seminars and Q&A sessions• Basic Life & AD&D - employer paid 1x salary up to $250,000• 401(k) Retirement Plan (with employer match contribution)• Generous PTO, Paid Sick Leave, and Company Holidays• Supplemental, voluntary benefits• Student Loan Repayment/529 Education Savings - including a company contribution• FSA (Medical, Dependent, Transit and Parking)• Voluntary Life and AD&D Insurance• Critical Illness Insurance• Accident Insurance• Short- and Long-term Disability Insurance• Pet Insurance• Family planning/fertility• Identity theft protection• Legal access to a network of attorneys• Paid parental leaveWhy Work at Weedmaps?• You get to work at the leading technology company in the cannabis industry• You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis• You get an opportunity to shape the future of the cannabis industry• You get to work on challenging issues in a collaborative environment that encourages you to do your best• You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!• Generous PTO and company holidays• Numerous opportunities and tools to learn and grow your professional skills• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.About WeedmapsWM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.Notice To Prospective Weedmaps Job ApplicantsOur team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:• Our recruiters will always communicate with candidates through an @weedmaps.com email address.• CORRECT: jlebowski@weedmaps.com• INCORRECT: jlebowski@gmail.com• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.• If you are interested in a role at Weedmaps, please apply through our established channels.• Weedmaps Careers Page or LinkedInIf you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!