Sr. Marketing Specialist, TikTok Shop

The Sr. Marketing Specialist at Weee! has numerous key responsibilities including developing a campaign calendar for TikTok, executing marketing strategies, planning and producing shoppable videos, and analyzing social media metrics to enhance strategy. You will be at the forefront of our social commerce initiatives, driving engagement and sales through creative content and effective collaborations.

Candidates for the Sr. Marketing Specialist position at Weee! should possess a Bachelor's degree in Marketing or related fields, along with at least 3 years of experience in e-commerce or social media management. Proficiency in video editing and design tools is essential, as is the ability to foster relationships with influencers and a strong understanding of TikTok's dynamics.

Yes, applicants for the Sr. Marketing Specialist role at Weee! are required to submit a social video portfolio. This gives candidates the opportunity to showcase their creativity and proficiency in engaging video content, which is crucial for our marketing efforts on platforms like TikTok.

Weee! offers a comprehensive benefits package for the Sr. Marketing Specialist position, which includes health insurance coverage, a 401k plan with company match, equity opportunities, and generous vacation, sick, and holiday leave. Additionally, there are monthly stipends and credits to ensure your comfort as you work.

To prepare for an interview for the Sr. Marketing Specialist position at Weee!, focus on understanding TikTok's business dynamics and marketing trends, review your past social media campaigns, and be ready to discuss your experience in creativity and influencer partnerships. Being able to articulate how you would enhance Weee!'s TikTok strategy will also be advantageous.

When answering this question, highlight specific campaigns you've managed on TikTok, focusing on metrics such as engagement rates and how they reflect your understanding of the platform. Share details on content creation and any collaborations with influencers that reinforced your marketing strategy.

Discuss your familiarity with metrics such as views, engagement rates, conversions, and how you'd use analytics tools to assess campaign effectiveness. Be prepared to provide examples from past experiences where you utilized metrics to guide your strategy adjustments.

Provide an example that shows your organizational skills and ability to prioritize tasks. Explain how you managed timelines, communicated with stakeholders, and ensured that all campaigns met their objectives successfully.

Share strategies like user-generated content, challenges, influencer partnerships, and interactive videos that resonate with audiences. Provide insight into how you determine the types of content that will encourage sharing and interaction from followers.

Talk about your methods, such as following industry leaders, engaging with the TikTok community, and participating in webinars or workshops. Mention tools or platforms you use to keep abreast of emerging trends in social media marketing.

Discuss your familiarity with editing software like CapCut, Canva, or Adobe Premiere. Share specific projects where you used these tools to create engaging content for social media and the impact it had on the campaigns.

Focus on your approach to outreach, building rapport, and creating mutual benefit. Give an example of a successful collaboration and how it led to increased brand visibility or sales.

Express your knowledge of Weee!’s unique value proposition, such as its focus on ethnic foods and leveraging local suppliers. Discuss how this mission can be effectively communicated through marketing strategies on social platforms.

Explain your strategies for managing negative feedback, such as responding promptly, maintaining a professional tone, and how to turn negative comments into opportunities for positive engagement.

Share your passion for food, culture, and social commerce, as well as your admiration for Weee!'s mission. Emphasize your excitement about the opportunity to contribute to a fast-growing organization that is reshaping how we shop for ethnic foods.