Content Writer- Events & Marketing Collateral

This role is for one of the Weekday's clients

Salary range: Rs 200000 - Rs 500000 (ie INR 2-5 LPA)

Min Experience: 3 years

Location: Bengaluru

JobType: full-time

We’re looking for a creative and detail-oriented Content Writer to craft compelling content for event-related materials and marketing campaigns. This role involves developing persuasive and engaging copy that boosts event participation and enhances brand presence across platforms. If you have a flair for storytelling, a keen eye for detail, and experience creating impactful presentations and promotional content, we’d love to hear from you.

Key Responsibilities:

Event Collateral Content:

• Write compelling content for event materials such as brochures, invitations, banners, standees, flyers, speaker bios, agendas, and post-event summaries.
• Create engaging digital content to support event promotions and recaps.

Marketing Content Development:

• Craft ad copies, emailers, social media posts, website content, and press releases aligned with campaign objectives.
• Develop persuasive messaging to drive audience engagement and brand awareness.

Presentation & Deck Writing:

• Design and structure clear, engaging PowerPoint presentations for:
• Event pitches
• Sponsorship proposals
• Speaker decks
• Internal and external communications

Brand Alignment:

• Ensure consistency in tone, style, and messaging across all content.
• Uphold brand guidelines while adapting messaging for different audiences and platforms.

Content Strategy & Planning:

• Collaborate with event planners, marketers, and designers to develop content calendars and communication strategies for upcoming events.

Editing & Proofreading:

• Review and refine all written materials for grammar, clarity, tone, and formatting.

Post-Event Communication:

• Draft thank-you notes, social media recaps, and reports summarizing event impact and highlights.

Qualifications & Skills:

• 2–4 years of experience in content writing, marketing, or event communications.
• Strong writing, editing, and storytelling skills with the ability to convey messages concisely and persuasively.
• Proficiency in Microsoft PowerPoint; experience crafting visually appealing decks.
• Versatility in creating content across digital and print formats.
• Familiarity with SEO best practices and social media trends.
• Ability to manage multiple projects in a fast-paced, event-driven environment.
• Prior experience in content creation for B2B/B2C events, conferences, or corporate summits is a plus.

Key Skills:

• Digital Promotions
• Website Content
• Ad Copywriting
• Social Media Content
• Press Releases
• Email Campaigns
• Proofreading