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Business Development Manager - Digital Marketing

About Adapt


Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.  


Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the  e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.


Job Reference: #LI-JC1


Role Overview


We’re looking for a proactive Business Development Manager/Account Manager who can hit the ground running in managing enterprise accounts, generating new business, and championing service excellence.


This role is ideal for someone early in their career yet experienced enough to add immediate value. You will manage and grow existing enterprise accounts while driving new business, with a focus on delivering measurable outcomes. You’ll work closely with the Head of Growth and our operational teams to implement innovative strategies, foster client relationships, and exceed performance expectations.


Responsibilities
  • Account Growth: Identify and execute on cross-sell and upsell opportunities to maximize growth in high-value enterprise accounts. 
  • New Business Development: Secure new business with enterprise clients, working towards revenue targets and aligning with the growth objectives set by VP of Commercial 
  • Data-Driven Strategy: Use data to identify opportunities, track performance, and make informed decisions to enhance client success and growth outcomes. 
  • Client Engagement & Relationship Building: Act as the primary point of contact, managing client relationships and proactively responding to their evolving needs. Travel to client locations as necessary to build trust-based, long-term relationships. 
  • Stakeholder Management: Coordinate with cross-functional teams to deliver seamless client experiences, during QBR’s and other strategic touchpoints 
  • Strategic Innovation: Collaborate with operational teams to develop innovative, efficient approaches to client service and business processes, continuously challenging the status quo. 
  • Financial Acumen: Understand and leverage clients' financial goals (e.g., ROI, budget considerations) to position solutions effectively and create value-driven partnerships. 
  • Continuous Learning & Development: Participate in digital marketing and CCS sales training as part of onboarding, and shadow the Head of Growth to gain hands-on experience in client interactions and account management. 


Experience & Skills
  • Experience: 3-4 years in B2B enterprise account management or new business sales, with a strong track record in client relationship management, cross-selling, and upselling.
  • Industry Background: Experience in the marketing industry working with enterprise clients, ideally within tech, SaaS, travel, or e-commerce sectors.
  • Analytical and Data-Driven: Skilled in using data to drive insights, track performance, and make strategic decisions. Familiarity with CRM tools (e.g., Salesforce, Outreach etc) and analytics platforms is a plus.
  • Financial Acumen: Strong understanding of financial metrics and budgeting, with the ability to articulate ROI and value in ways that resonate with enterprise clients.
  • Presentation Coordination Skills: Proven experience in pitching projects with multiple deliverables and coordinating across teams to create client presentations
  • Negotiation and Influencing Skills: Strong ability to influence decision-makers, negotiate terms, and align stakeholders around client solutions and value propositions.
  • Technical Literacy: Familiarity with relevant technologies, platforms, or industry-specific tools. Experience in SaaS, digital marketing, or tech solutions is an advantage.
  • Adaptability and Change Management: Resilient and adaptable, with experience in fast-paced or evolving environments and a proactive approach to managing change.
  • Customer Success Mindset: Focused on building long-term client relationships and reducing churn by providing proactive, tailored solutions aligned with client goals.
  • Cross-Functional Collaboration: Effective collaborator who can engage with multiple departments (e.g., product, marketing, finance) to deliver a unified approach to client management.
  • High Emotional Intelligence (EQ): Strong interpersonal skills and conflict-resolution abilities, with a focus on building rapport and trust in client relationships.
  • AI Literacy: Keen to learn and develop capabilities to automate processes, ideate improvements to workflows and build efficiencies into your day to day.


Key Attributes
  • Curious & Proactive: You take initiative, enjoy learning, and approach new tasks with curiosity and a growth mindset.
  • Problem Solver: You’re adept at identifying solutions to complex challenges and aren’t afraid to tackle them head-on.
  • High Attention to Detail: You bring precision to your work, ensuring deliverables meet high-quality standards and client expectations.


What We Offer


Hands-On Mentorship: Gain real-time insights by working directly with the Head of Growth, with opportunities to shadow client interactions and learn advanced account management and sales techniques.

Growth Opportunities: Receive comprehensive digital marketing and CCS sales training as part of your development, with clear advancement paths for high performers.

Flexible Work Environment: Enjoy remote work options with a requirement of only one day per week in London, supporting a work-life balance.

Innovative Culture: Work in a team that values curiosity, creativity, and the ability to challenge conventional approaches to create real client impact.


If you’re ready to make a meaningful impact in a role that combines client management, strategic growth, and innovation, we’d love to hear from you. Apply today to join a team that values proactive problem-solvers and empowers you to drive success from day one.

 

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What You Should Know About Business Development Manager - Digital Marketing, Welocalize

Join Adapt, a dynamic and forward-thinking digital performance marketing agency, as a Business Development Manager based in London, UK! We're all about driving success in digital content across platforms, and we need someone like you to help pave the way forward. In this role, you will not only manage enterprise accounts but also explore new business opportunities, enriching our client relationships with your proactive approach. Your knack for engaging with clients and identifying growth potential will be key in maximizing revenue. Teaming up with the Head of Growth, you’ll implement innovative strategies while ensuring our clients’ evolving needs are met with excellence. With a remote-first culture, we're keen on your individual growth too. You'll enjoy mentorship opportunities and continuous learning to sharpen your skills in digital marketing and client success management. If you thrive in a fast-paced environment where creativity and adaptability are valued, this could be the perfect fit for you at Adapt. Embrace the challenge and make a meaningful impact from day one!

Frequently Asked Questions (FAQs) for Business Development Manager - Digital Marketing Role at Welocalize
What are the key responsibilities of a Business Development Manager at Adapt?

As a Business Development Manager at Adapt, you'll play a pivotal role in account growth and new business development. Key responsibilities include managing enterprise accounts, identifying upsell opportunities, securing new business, and collaborating with cross-functional teams to ensure a seamless client experience. Your focus on delivering measurable outcomes and building long-term client relationships will be fundamental to your success in this role.

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What qualifications are required for the Business Development Manager position at Adapt?

To be considered for the Business Development Manager role at Adapt, candidates should have 3-4 years of experience in B2B enterprise account management or new business sales. A strong background in client relationship management with a focus on cross-selling and upselling is essential. Familiarity with the marketing industry, particularly in tech, SaaS, or e-commerce, is a plus, along with strong analytical skills and a customer success mindset.

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How does Adapt support the professional growth of a Business Development Manager?

Adapt is committed to the professional growth of its team members. As a Business Development Manager, you'll benefit from hands-on mentorship from the Head of Growth, participate in specialized training in digital marketing and client management, and have access to a structured growth path for high performers. The culture here fosters continuous learning and encourages curiosity, ensuring you have the tools to advance your career.

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What kind of clients will a Business Development Manager work with at Adapt?

In the role of Business Development Manager at Adapt, you'll primarily work with B2B clients, including growth-minded startups and global enterprises. While the focus is mainly on business-to-business relationships, you'll also have opportunities to engage with e-commerce and retail clients. This diversity allows for dynamic challenges that promote creative thinking and innovative solutions in client service.

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What is the work culture like for a Business Development Manager at Adapt?

The work culture at Adapt is inclusive, remote-first, and centers around curiosity and innovation. We celebrate differences and embrace diversity, providing an environment that encourages ongoing learning and collaboration. As a Business Development Manager, you'll find ample support from your team, flexibility in your work routine, and a culture that values proactive problem-solving, making it a fantastic place to thrive.

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Common Interview Questions for Business Development Manager - Digital Marketing
How do you approach managing enterprise accounts as a Business Development Manager?

When managing enterprise accounts, I prioritize building strong relationships through proactive communication. I engage regularly with clients to understand their needs and goals, ensuring my strategies align with their expectations. I also leverage data to identify growth opportunities and enhance client satisfaction.

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Can you describe a time when you successfully secured new business?

Certainly! In my previous role, I identified a potential enterprise client whose needs weren't being met by their current provider. I tailored a proposal that addressed their unique challenges, highlighting our innovative solutions. My follow-up and relationship-building efforts led to successfully closing the deal and establishing a long-term partnership.

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What strategies do you use for cross-selling and upselling to clients?

For cross-selling and upselling, I focus on understanding my client's business objectives and where our solutions can provide additional value. I utilize data analytics to identify performance gaps and opportunities, ensuring my proposals are data-driven and relevant to their needs. I also build trust by demonstrating a genuine interest in their success.

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How do you handle objections from clients during sales discussions?

When faced with objections, my approach is to listen actively to the client's concerns. I validate their feelings and provide clear, data-backed responses that address those objections. My goal is to reassure them and demonstrate how our solution meets their needs effectively while aligning with their objectives.

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What role does data play in your decision-making process as a Business Development Manager?

Data plays a critical role in my decision-making process. I analyze performance metrics to identify trends and opportunities for improvement. This analytical approach allows me to make informed decisions, track the success of strategies, and pivot when necessary, ultimately driving better outcomes for our clients.

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How do you stay updated on industry trends and changes relevant to your role?

I stay updated on industry trends through various channels including industry publications, webinars, and networking with peers. Additionally, I participate in training sessions and workshops to learn about new tools and strategies that enhance client engagement and service delivery.

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Describe your experience with CRM tools and analytics platforms.

I have hands-on experience using CRM tools like Salesforce and Outreach, which I utilize to manage client interactions and track sales performance. Familiarity with analytics platforms allows me to dig deep into data, helping me understand client behavior patterns and optimize our approach for better engagement.

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What techniques do you use to foster long-term client relationships?

To foster long-term client relationships, I prioritize regular check-ins and open communication to understand their ongoing needs. I also provide tailored solutions and proactive updates about our services that may benefit them. Building a relationship based on trust and understanding their business helps in retaining clients and reducing churn.

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How do you ensure your team is aligned when delivering client solutions?

I ensure alignment within the team through regular communication and collaboration using project management tools. I hold strategic meetings to discuss client goals and involve key stakeholders in the planning process. This collective approach ensures everyone is on the same page and can contribute effectively to client solutions.

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In your opinion, what is the most important quality for a successful Business Development Manager?

I believe the most important quality for a successful Business Development Manager is adaptability. The market is always changing, and being able to pivot strategies quickly, embrace new ideas, and respond positively to challenges is vital. This quality allows us to meet client needs effectively while maintaining a competitive edge.

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Our mission is to be our clients trusted partner, sharing our broad expertise and valuable experience to create programs that deliver measurable results. The foundation of our success is defined by 4-Pillars: customer service, global teamwork, in...

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January 11, 2025

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