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Social Media Influencer Manager

Company Description

Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Job Description

We’re looking for an experienced Social Media Influencer Manager to lead and oversee our influencer initiatives across all Westgate Resorts properties. In this role, you’ll manage influencer partnerships, coordinate and execute influencer trips, and collaborate with our teams to create visually stunning and highly shareable moments that inspire guests to capture and share their experiences. Your mission? To ensure every guest feels compelled to take out their phone and showcase their unforgettable Westgate stay.

To succeed in this role, you should be deeply social media savvy, with a strong understanding of influencer marketing, viral content, and emerging trends. You have a creative vision that allows you to see beyond the ordinary, imagining unique and engaging experiences that encourage guests and influencers alike to share their moments online. At the same time, you are highly organized and detail-oriented, capable of juggling multiple influencer campaigns and FAM trips with efficiency and precision.

Strong relationship-building skills are essential, as you’ll be working closely with influencers, content creators, and internal teams to ensure alignment with brand goals. A passion for hospitality and travel will also set you apart, as you’ll be immersed in shaping experiences that leave a lasting impression on guests while helping Westgate’s properties become must-share destinations. If you have a passion for digital storytelling, experience-driven content, and creating moments that inspire, we want to hear from you!

Essential Duties and Responsibilities

  • Manage Influencer Partnerships: Oversee the full lifecycle of influencer collaborations, including outreach, contract negotiations, content approvals, and performance tracking to ensure maximum engagement and ROI.
  • Cultivate Strong Relationships: Develop and maintain meaningful relationships with influencers, content creators, and brand ambassadors to foster long-term partnerships that align with Westgate’s brand identity and goals.
  • Curate & Execute FAM Trips: Plan and coordinate influencer trips, ensuring influencers experience tailored, high-impact moments that drive organic social media exposure. Accompany influencers on property visits to facilitate content creation and ensure a seamless experience.
  • Enhance On-Property Visual Appeal: Visit Westgate properties to assess and recommend unique, visually striking installations and interactive elements that encourage social sharing. Work closely with design and property teams to implement creative, unconventional experiences—from optical illusions to immersive photo ops—that inspire guest-generated content.
  • Monitor & Adapt to Trends: Identify emerging trends in social media and influencer marketing to keep Westgate at the forefront of visual storytelling. Ensure our properties remain highly shareable destinations that resonate with today’s digital audience.
  • Influencer & PR Support: Provide tactical support for press and influencer trips, including coordinating reservations, tracking inventory, distributing tracking links, and curating VIP guest gifts to enhance their experience.
  • Integrate Influencer Strategy with Social Media: Identify opportunities to incorporate influencers into the broader social strategy, ensuring their content complements ongoing marketing initiatives. Manage influencer-generated content across platforms by engaging with direct messages, comments, tagged posts, and mentions to maintain strong audience connections.
  • Content Management & Performance Analysis: Organize, track, and analyze influencer-generated media, ensuring all deliverables meet brand standards. Distribute discount codes and tracking links while providing strategic feedback to optimize content effectiveness. Regularly monitor influencer-driven performance metrics and leverage insights to refine future campaigns. This role will also utilize a hands-on approach by directly posting to major social media profiles and sites to ensure timely, on-brand content execution and engagement.
  • UGC Strategy & Platform Ownership: Own and execute the user-generated content (UGC) strategy across all Westgate Resorts properties. Optimize the Flip.to Photo Advocacy platform for all contests and UGC initiatives, taking complete ownership of its management, content curation, and strategic integration into broader marketing efforts.
  • Drive Innovation & Cross-Team Collaboration: Advocate for new ways to expand and enhance influencer marketing initiatives. Partner with internal teams to maximize the value of influencer-generated assets across multiple marketing channels.
  • Report & Measure Success: Monitor campaign effectiveness and compile detailed analytics reports, tracking influencer-driven KPIs to inform strategy and demonstrate impact.
  • Creative Brand Representation: Serve as both the voice of the brand and a liaison to influencers, ensuring all content is authentic, engaging, and aligned with Westgate’s storytelling vision.
  • Additional Responsibilities: Support other marketing and influencer initiatives as needed to contribute to the team’s overall success.

Qualifications

  • Experience & Expertise: Minimum 3+ years of experience in influencer marketing, social media management, public relations, or digital content strategy, preferably within an agency or in-house marketing team.
  • Social Media & Influencer Knowledge: Deep understanding of influencer marketing, viral content trends, and platform-specific best practices across Instagram, TikTok, YouTube, and emerging social channels. Proven ability to identify, build, and manage strong influencer relationships.
  • Creativity & Innovation: Strong creative vision with the ability to conceptualize unique, engaging, and shareable experiences that enhance Westgate’s brand presence. Experience in curating visually compelling content and interactive installations is a plus.
  • Content Strategy & Performance Analysis: Experience in managing influencer-generated content, including tracking deliverables, distributing discount codes and tracking links, and analyzing campaign performance using metrics and reporting tools.
  • Organizational & Project Management Skills: Ability to juggle multiple influencer campaigns, FAM trips, and social initiatives simultaneously while maintaining a high level of organization, attention to detail, and efficiency. Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint.
  • Collaboration & Communication: Strong interpersonal and relationship-building skills to effectively work with influencers, content creators, internal teams, and leadership. Comfortable navigating cross-functional teams and collaborating with PR, design, marketing, and property teams to execute high-impact campaigns.
  • Adaptability & Problem-Solving: Thrives in a fast-paced, dynamic environment, adapting to changes in trends, strategy, and business needs. Solution-oriented with a go-getter mentality—willing to think outside the box, take initiative, and push for innovative ideas.
  • Professionalism & Resilience: Ability to take feedback constructively, work through challenges, and remain focused on results. Thick-skinned, adaptable, and committed to continuous improvement.
  • Travel & Flexibility: Willingness to travel to Westgate properties as needed to support influencer trips, content shoots, and property activations. Ability to work flexible hours, including evenings and weekends when required for events.
  • Additional Responsibilities: Willingness to take on other duties as needed to support the success of Westgate Resorts’ influencer marketing and social media initiatives.

This role is ideal for someone who is strategic, creative, and passionate about digital storytelling, with a drive to make Westgate Resorts a leader in experiential and influencer-driven hospitality marketing.

Experience

  • Minimum 3+ years of experience in influencer marketing, social media management, public relations, or digital content strategy, preferably within an agency or in-house marketing team.

Technical Skills

  • Social Media Platform Expertise – Deep understanding of Instagram, TikTok, YouTube, Facebook, and emerging platforms, including their algorithms, engagement best practices, and content trends.
  • Influencer Marketing Tools & Platforms – Experience using platforms like Aspire, Traackr, CreatorIQ, or GRIN for influencer discovery, campaign management, and performance tracking.
  • Content & Social Media Analytics – Proficiency in using tools like Google Analytics, Sprout Social, Hootsuite, Later, or Meta Business Suite to track influencer performance, engagement metrics, and campaign ROI.
  • Photo & Video Curation – Ability to assess high-quality influencer content, provide constructive feedback, and curate visuals that align with Westgate’s brand identity and storytelling vision

Skills/Knowledge

  • Skilled in identifying, negotiating, and maintaining long-term partnerships with influencers and content creators.
  • Strong understanding of emerging social media trends and the ability to translate them into impactful influencer campaigns.
  • Proficiency in analyzing influencer content metrics and using data insights to optimize future campaigns.
  • Capable of managing multiple influencer collaborations, FAM trips, and content initiatives simultaneously while meeting deadlines.
  • Ability to curate and guide influencer-generated content that aligns with Westgate’s brand identity and inspires social sharing.
  • Experience handling influencer contracts, negotiating deliverables, and managing campaign budgets effectively.

Travel Requirements

  • Limited travel required. Approximately 25% of time

Physical Demands
While performing the duties related to this position, the team member will regularly visit construction sites. The team member must occasionally lift and/or move up to 10 pounds.

Language Skills
Ability to interpret and analyze information and respond to questions from groups of managers, clients, customers, and the general public; and have a working knowledge of customer service and strong phone skills. Spanish and Portuguese is a plus.

Additional Information

Why Westgate?

  • Comprehensive health benefits – medical, dental and vision
  • Paid Time Off (PTO) – vacation, sick, and personal
  • Paid Holidays
  • 401K with generous company match
  • Get access to your pay as you need it with our Daily Pay benefit
  • Family benefits including pregnancy, and parental leave and adoption assistance
  • Wellness Programs
  • Flexible Spending Accounts
  • Tuition Assistance
  • Military Leave
  • Employee Assistance Program (EAP)
  • Life, Disability, Accident, Critical Illness & Hospital Insurance
  • Pet Insurance
  • Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
  • Advancement & development opportunities
  • Community Involvement Programs

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.

Average salary estimate

$70000 / YEARLY (est.)
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$80000K

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What You Should Know About Social Media Influencer Manager, Westgate Resorts

At Westgate Resorts, we're on the hunt for an enthusiastic Social Media Influencer Manager to elevate our influencer marketing efforts across all our stunning properties. Picture yourself leading a team responsible for creating those eye-catching moments that entice guests to share their unforgettable experiences at our resorts in Ocoee, Florida, and beyond! As our Social Media Influencer Manager, you'll cultivate relationships with influencers, coordinating engaging trips while ensuring their experiences are both memorable and share-worthy. Your knack for digital storytelling will come into play, as you curate visually stunning content that embodies the spirit of Westgate. With at least three years of relevant experience under your belt, you understand the nuances of social media platforms—whether it’s TikTok, Instagram, or YouTube—and possess a keen ability to spot trends before they go viral. You'll work collaboratively with our internal teams to enhance brand visibility, manage campaigns efficiently, and analyze performance metrics that track the success of each initiative. If you are passionate about hospitality and possess a flair for creativity along with excellent organizational skills, this role at Westgate Resorts is your chance to make a significant impact. Join us in making our properties the go-to destinations for unforgettable vacations!

Frequently Asked Questions (FAQs) for Social Media Influencer Manager Role at Westgate Resorts
What are the primary responsibilities of the Social Media Influencer Manager at Westgate Resorts?

The Social Media Influencer Manager at Westgate Resorts is responsible for managing influencer partnerships, executing influencer trips, and collaborating with internal teams to create shareable content. This includes overseeing the entire lifecycle of influencer campaigns, cultivating strong relationships with influencers, and analyzing performance metrics to ensure maximum engagement across all properties.

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What qualifications are required for a Social Media Influencer Manager at Westgate Resorts?

Candidates for the Social Media Influencer Manager position at Westgate Resorts should have a minimum of three years of experience in influencer marketing or social media management. A strong understanding of digital content strategy, organizational skills, and relationship-building abilities are essential to excel in this role.

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How does the Social Media Influencer Manager contribute to Westgate Resorts' marketing efforts?

The Social Media Influencer Manager plays a crucial role in integrating influencer-generated content into the broader marketing strategy at Westgate Resorts. By curating engaging experiences and collaborating with influencers, they help elevate the brand's visibility and attract a digital audience that aligns with Westgate's vision of being a leader in experiential marketing.

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What skills are necessary for success as the Social Media Influencer Manager at Westgate Resorts?

Successful candidates for the Social Media Influencer Manager role at Westgate Resorts will demonstrate creativity, strong organizational skills, and a deep knowledge of social media platforms. The ability to manage multiple influencer collaborations simultaneously while building lasting relationships with content creators is vital.

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What does career advancement look like for a Social Media Influencer Manager at Westgate Resorts?

At Westgate Resorts, career advancement as a Social Media Influencer Manager can lead to more strategic roles in digital marketing and brand development. Our commitment to employee growth ensures that innovative thinkers have the opportunity to expand their professional horizons within our dynamic organization.

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Common Interview Questions for Social Media Influencer Manager
Can you describe your experience with managing influencer partnerships?

When answering this question, emphasize your previous roles in developing partnerships with influencers. Talk about specific campaigns you've managed, the metrics you tracked, and how you engaged with influencers to ensure their content aligned with brand goals.

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How do you stay updated on the latest social media trends?

Demonstrate your proactive approach by explaining the various resources you follow—such as industry blogs, social media reports, and webinars. Mention any tools or platforms you use to track trends, showing that you adapt quickly to evolving landscape.

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What strategies do you use to evaluate the success of an influencer campaign?

Outline your metrics for measuring success, including engagement rates, reach, and return on investment. Discuss how data analysis informs your future campaigns, allowing for adjustments and improvements in your messaging.

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How do you prioritize tasks when managing multiple influencer campaigns?

Describe your method for organization, whether through project management software or traditional lists. Articulate a strategy that includes timelines, deadlines, and delegation, highlighting how you ensure quality while managing multiple initiatives.

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Can you share an innovative campaign idea you developed in a previous role?

Use this as an opportunity to showcase your creativity. Explain the concept, the execution, and its outcome. Tie your idea back to measurable success and how the experience would inform your work at Westgate Resorts.

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How do you approach building relationships with influencers?

Discuss your ability to introduce authentic interactions that foster trust and loyalty. Share anecdotes or techniques that demonstrate your capacity to build meaningful partnerships that resonate with both the influencers and your brand.

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What is your experience with content creation and curation?

Detail your experience in creating or overseeing content development. Mention how you source quality visuals, guide creative direction, and assess the deliverables to meet brand guidelines.

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Describe a time you adapted a strategy based on performance metrics.

This question is best answered by providing a specific example where you analyzed campaign data to make strategic changes. Highlight how this adaptability led to enhanced results and deeper engagement.

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How would you incorporate user-generated content in influencer marketing?

Elucidate how user-generated content enriches the brand's narrative. Discuss methods for encouraging guests to share their experiences and how this content can be leveraged in collaborations to amplify the influencer's reach.

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What role do you think influencer marketing plays in the hospitality industry?

In your response, emphasize the power of peer recommendations in travel. Share insights on how influencers shape consumer perceptions and the importance of creating a community around memorable experiences at Westgate Resorts.

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As an innovative and dynamic company, Westgate Resorts promotes a positive and fulfilling work environment by investing in its employees in many different ways. By providing a multitude of outstanding benefits, discounts, development opportunities...

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Full-time, on-site
DATE POSTED
April 9, 2025

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