Job details

Senior Business Analyst (Growth)

At WHOOP, we're on a mission to unlock human performance. We empower members to perform at their highest potential by providing deeper insights into their bodies and daily lives. Our team thrives on innovation, data-driven strategies, and a shared passion to redefine member engagement and retention.

We are seeking a Senior Business Analyst to partner closely with the Growth Product team to drive data-driven decisions aimed at engaging and retaining members. This role focuses on leveraging engagement strategies to fuel growth, combining deep analytics with strategic foresight to enhance the member journey. By identifying actionable insights and scaling new opportunities, you’ll play a vital role in shaping how WHOOP members experience and benefit from our platform.

RESPONSIBILITIES:

Engagement-Driven Growth Analysis: Develop and maintain analytics frameworks to measure how engagement strategies impact member acquisition, retention, and lifetime value.
Strategic Partnership with Growth Product: Collaborate directly with the Growth Product team to analyze member behavior, derive actionable insights, and recommend strategies to optimize engagement and retention.
Customer Journey Insights: Analyze member interactions throughout their lifecycle, identifying key touchpoints where engagement improvements can drive growth.
Testing & Experimentation: Design and analyze experiments (e.g., A/B testing) to assess the efficacy of engagement-focused initiatives and inform product roadmap decisions.
Data Integration: Ensure seamless integration of data from various systems to provide a unified and accurate view of member engagement metrics.
Proactive Insights: Generate forward-looking recommendations to unlock new growth opportunities, presenting findings and actionable strategies to leadership and the Growth Product team.
Reporting & Communication: Build intuitive dashboards and reports to track key engagement metrics, providing the Growth Product team with real-time insights to inform decision-making.

QUALIFICATIONS:

5+ years of experience in a deeply analytical role.
Bachelor’s degree in Business, Statistics, Data Science, or a related field.
Strong track record delivering value in an analytics organization - preferably in a direct-to-consumer or e-commerce environment.
Have a creative approach to problem-solving - demonstrated ability to distill complex data into clear, actionable insights and effectively communicate them to stakeholders.
Self-starting, fast-moving, and collaborative approach to problem-solving.
Strong technical and analytical skills; SQL skills required, Python experience a plus.
Understanding of Data Science modeling techniques a plus.
Strong oral and written communication skills.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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CEO of WHOOP

Will Ahmed

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Average salary estimate

$100000 / YEARLY (est.)

min

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$80000K

$120000K

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What You Should Know About Senior Business Analyst (Growth), WHOOP

At WHOOP, we're on an exciting mission to unlock human performance, and we're looking for a passionate Senior Business Analyst (Growth) to join our vibrant team in Boston, MA. In this role, you'll closely collaborate with the Growth Product team to leverage data-driven insights that enhance member engagement and retention. Your analytical mindset will be crucial as you develop frameworks to measure the impact of engagement strategies on member acquisition and lifetime value. With your expertise in analyzing member behavior, you'll be recommending strategies to improve how they interact with our platform. WHOOP values creativity in problem-solving, so your ability to distill complex data into actionable insights will be vital. You'll also be leading efforts in testing and experimentation, ensuring that our initiatives truly resonate with our members. As a key player, you will provide proactive insights and effective communication of your findings through intuitive dashboards and reports. If you're self-starting, collaborative, and eager to make a tangible impact, we want to hear from you! Join us in redefining how our members experience the benefits of our groundbreaking platform.

Frequently Asked Questions (FAQs) for Senior Business Analyst (Growth) Role at WHOOP

What are the key responsibilities of a Senior Business Analyst (Growth) at WHOOP?

The Senior Business Analyst (Growth) at WHOOP will play a pivotal role in developing analytics frameworks to assess engagement strategies and their effects on member acquisition and retention. This includes collaborating with the Growth Product team to analyze member interactions and identify key touchpoints for improvement. The analyst will also design experiments, ensure data integration, and create dashboards to provide crucial insights that inform strategic decisions.