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Growth Marketing Analyst (Paid Social)

Ready to join one of the fastest-growing marketing agencies in the country? You've arrived at the right place! 

We are:

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. 

We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech.

Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more.

Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood?


We are looking for: 

We are seeking a Paid Social (FB/IG, Twitter, LinkedIn, Pinterest, Snapchat, TikTok) specialist who has managed at least $10,000 in ad spend throughout their career. If you have experience managing spend for a D2C brand or B2B SaaS product, that’s a major plus. You also must have demonstrated experience working with creative, product, & content teams as well to ensure you’ve launched holistic paid social campaigns that encompass a  full funnel marketing approach to acquiring & retaining customers.

You’ll do:

  • Provide strategic insight on emerging trends and industry developments as they impact the social media landscape
  • Launch ad campaigns across paid social for many clients 
  • Become an expert on our clients' brands and goals and develop creative solutions that boost the brand’s reputation and conversions
  • Have a deep understanding of our client’s products and competitors so you can launch the most effective ad campaigns that have high engagement
  • Liaison with the branding/creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines
  • Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc. 
  • Act as an advisor to guide a client on improving their bottom of funnel performance to lower a client’s overall CAC and improve LTV
  • Staying on top of client communication + demonstrate strong project management skills

 

You have:

  • Minimum 1+ years of experience managing ad spend across across leading social advertising platforms such as Meta, LinkedIn, TikTok, and Pinterest. If you have experience managing Paid Search accounts, that is a major plus.
  • Managed a monthly paid social budget of at least $10,000.
  • Deep knowledge liasoning with product to set up events on different ad platforms as well as ensuring all the events are setup properly and firing at the appropriate places (having experience with marketing attribution platforms such as rockerbox, appsflyer, etc is a major plus).
  • You must have experience working with the branding/creative team to produce high quality ad assets that have proven to capture an audience’s attention and is on par with the branding guidelines 
  • You must have experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on on-going experiments that need to be tested
  • You must be highly analytical and obsessed with achieving client KPIs
  • Expertise with the intersection of paid, owned and earned media in social campaign orchestration
  • Passionate about the social media landscape, and can demonstrate thought leadership in the space



Benefits and Perks of Becoming a NoGoodie:

  • Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
  • Health First: Premium Medical, Dental & Vision Coverage
  • Flex Work Environment: hybrid at HQ and remote globally
  • Set Up Shop: Home Office Stipend
  • Recharge Anytime: Unlimited PTO Plan
  • Family First: Paid Parental Leave Plan
  • Secure Your Future: 401(k) Plan with Employer Matching
  • Level Up: Mentorship & Career Growth Support
  • Always Be Learning: Access to Top-tier Resources & Industry Experts
  • Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
  • Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
  • Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
  • Grow With Us: Endless Opportunities to Lead & Succeed
  • Keep on Shining: Ongoing Employee Development Programs

EEO & Compensation Transparency:

NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $50,000-$75,000 base pay plus bonus.

At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.

Average salary estimate

$62500 / YEARLY (est.)
min
max
$50000K
$75000K

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What You Should Know About Growth Marketing Analyst (Paid Social), NoGood

Are you ready to take your marketing career to the next level? Join NoGood as a Growth Marketing Analyst specializing in Paid Social, where your passion for social media advertising will shine! At NoGood, we pride ourselves on being an award-winning growth consultancy that collaborates with some of the biggest brands in the world. As a key player in our vibrant team, you'll be responsible for launching compelling paid social campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn. If you're someone who thrives on creativity and enjoys diving into data to discover what drives conversions, this role is tailor-made for you! You'll collaborate closely with our creative and branding teams to ensure every ad resonates with the audience and aligns perfectly with brand guidelines. Your insights on industry trends will inform strategies that not only elevate our clients' brands but also optimize their customer acquisition costs. Imagine being at the forefront of shaping strategies for renowned clients such as Nike and TikTok, bringing innovative ideas to life while analyzing performance to recommend actionable improvements. Plus, the hybrid work environment, unlimited PTO, and a strong focus on career growth will ensure you feel valued and supported every step of the way. If you're ready to bring your expertise in managing substantial ad spends and have a knack for media orchestration, we can't wait to meet you and see how you can contribute to the NoGood journey!

Frequently Asked Questions (FAQs) for Growth Marketing Analyst (Paid Social) Role at NoGood
What are the responsibilities of a Growth Marketing Analyst at NoGood?

As a Growth Marketing Analyst at NoGood, your main responsibilities will include launching and optimizing paid social campaigns across various platforms such as Facebook, Instagram, LinkedIn, and TikTok. You'll provide strategic insights on emerging social media trends and work with creative teams to ensure the ad assets align with client branding. Regular reporting on campaign performance and advising clients on improving their customer acquisition costs will also be key components of your role.

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What qualifications are needed for the Growth Marketing Analyst position at NoGood?

To qualify for the Growth Marketing Analyst position at NoGood, candidates should have a minimum of 1+ years of experience managing ad spend on major social advertising platforms. Experience managing a monthly budget of at least $10,000 and proficiency in data analysis are essential. Familiarity with marketing attribution platforms and a strong understanding of product alignment in advertising campaigns will be major advantages.

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How does NoGood support continued learning for a Growth Marketing Analyst?

NoGood is committed to the continuous growth of its employees, offering access to top-tier resources, industry experts, and mentorship programs. As a Growth Marketing Analyst, you'll be encouraged to stay ahead of the curve and expand your skill set, ensuring you remain informed about the latest marketing strategies and technologies.

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What is the work environment like for a Growth Marketing Analyst at NoGood?

At NoGood, the work environment is both dynamic and flexible. The role offers a hybrid work model, allowing employees to work remotely or in-office as they prefer. With a strong emphasis on teamwork and collaboration, you'll find a supportive community dedicated to shared success, making every project exciting and impactful.

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What benefits can a Growth Marketing Analyst expect at NoGood?

As a Growth Marketing Analyst at NoGood, you can expect a comprehensive benefits package that includes premium medical, dental, and vision coverage, unlimited PTO, a home office stipend, profit-sharing opportunities, and 401(k) matching. Additionally, NoGood emphasizes wellness with gym memberships and mental health resources, ensuring a balanced work-life experience.

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Common Interview Questions for Growth Marketing Analyst (Paid Social)
Can you describe your experience managing paid social ad campaigns?

When answering this question, detail specific campaigns you've worked on, highlighting budgets, platforms used, and the strategies implemented. Showcase your analytical skills by discussing performance metrics and how you optimized campaigns for better results.

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How do you approach collaborating with creative teams in your campaigns?

In your response, emphasize the importance of cross-functional collaboration. Describe how you communicate campaign goals and brand guidelines to the creative team and how feedback is integrated into the final ad assets, ensuring alignment and coherence.

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What tools do you use to analyze social media ad performance?

Discuss the specific analytics tools you've used, such as Google Analytics, Facebook Insights, or any marketing attribution platforms. Mention how these tools contribute to your understanding of campaign performance and your decision-making process for future campaigns.

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Can you tell me about a time when you had to adjust your strategy mid-campaign?

Provide a specific example of a campaign that required a pivot. Briefly outline the circumstances that led to the change, the adjustments you made, and the outcome, showcasing your ability to be flexible and responsive to data.

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What trends do you believe will shape the future of paid social marketing?

Showcase your knowledge of the industry by discussing current trends such as the rise of short-form video content or the importance of authenticity in ads. Connect these trends back to strategies you might employ at NoGood for future campaigns.

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How do you ensure your campaigns meet client KPIs?

Detail your approach to understanding a client's goals and how you set measurable objectives for each campaign. Discuss how you track performance metrics and what steps you take to optimize for conversions consistently.

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Describe a successful ad campaign you ran and its impact.

Share a success story of a campaign, including the objectives, strategies, and the metrics used to measure its success. Highlight the impact it had on the client, such as increased conversions or improved brand awareness.

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How do you stay current with changes in social media marketing?

Mention the resources you use to stay informed, such as industry blogs, webinars, and professional networks. Discuss how you incorporate new trends and insights into your work.

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How do you prioritize tasks when managing multiple campaigns?

Explain your task management techniques, whether it’s through project management tools or prioritization strategies. Emphasize the importance of clear communication and setting deadlines to ensure timely delivery of all campaign elements.

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What is your experience with content creation for paid social ads?

Discuss your involvement in the content creation process, whether that’s writing ad copy, collaborating on visuals, or testing different formats. Highlight how your understanding of content contributes to ad performance.

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DATE POSTED
December 12, 2024

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