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Product Development Manager (Consumer Products)

Company Description

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  

Find a job that let’s your imagination run wild!  

With 14 offices covering 60 countries, WildBrain CPLG is one of the leading third-party licensing agencies, managing consumer products for some of the world’s best loved properties across lifestyle brands, entertainment, and classics. Since 1974 we have been providing our clients dedicated licensing and marketing industry professionals, and a fully integrated product development team. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world!

We believe that our partnerships are about clarity, openness, and trust. We are widely known for our no-nonsense, straightforward approach. Come join us!

About the Role 
WildBrain CPLG is looking for a Product Development Manager to join our UK & France Product Development team! You will be responsible for ensuring the clients’ approval processes are strictly adhered to and creative execution on all product ranges are best in class.  Liaising with the UK sales team and international Product Development Managers and Designers on cross-territory brands, the role requires strong experience, creativity, attention to detail and drive

Job Description

Product Development

  • Responsible for managing the end-to-end, approvals process and delivering innovative brand-appropriate products to market.
  • Proactively manage multiple projects using software such as MyMediaBox & Monday.com
  • Support the wider PD team on key partner submissions when necessary.
  • Manage the creative output of partners including the appropriate sign off, across WB Brands.
  • Deliver bi/weekly updates to the local commercial team including reports noting Licensee developments, status and asset updates.
  • Participate in regular summits and status calls with the Creative Services team.

Licensor/ee management

  • Manage and review quarterly Licensee reports highlighting designs in selection and those that have been selected / raised purchase orders.
  • Plan and run ideation sessions to drive interest and innovation.
  • Liaise with Licensors to ensure their feedback is appropriate and solution-driven.
  • Proactively manage Licensees range development ensuring to identify gaps in article development and/or standard of execution.
  • Establish, develop and nurture external relationships across our Licensor and Licensee Portfolio.

Creative

  • Participate and engage in global team activities, such as comp shops, providing visibility to the group.
  • Remain alert to market and industry trends and share knowledge across the global team.
  • Identify style guide gaps and Licensee needs in line with the wider Creative Services team.
  • Monitor competitors, product innovation and market dynamics.

Qualifications

  • Sound knowledge of the product development & approval processes, and experience in creatively driving range development.
  • A proactive, solution driven mind set to deliver against deadlines.
  • Relevant Consumer Products Brand Activation experience in licensing.
  • Language Skills: Fluent in speaking and writing Korean. Proficiency in English is also requited, with the ability to communicate effectively in both languages.
  • A good understanding of consumer product categories and their production limitations.
  • Proficient with using on-line approval software including running reports.
  • Good knowledge of the Korean market, including retailers.
  • Adobe Creative Suite and Microsoft packages
  • The ability to communicate a clear change in design/direction whilst managing all stakeholders.
  • Wider knowledge of licensing and product/design trends and a natural interest in consumer product.
  • The ability to juggle multiple projects and keep a calm head
  • An eye for detail!

Additional Information

What We Offer  

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!  

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.   

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.  

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.  

Average salary estimate

$75000 / YEARLY (est.)
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$60000K
$90000K

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What You Should Know About Product Development Manager (Consumer Products), WildBrain

Join WildBrain CPLG as a Product Development Manager (Consumer Products) and unleash your creativity in the exciting world of brand licensing! Based in Singapore, this role is all about managing the end-to-end approvals process to bring innovative, brand-appropriate products to market. You'll work alongside an amazing team dedicated to driving brand success across various territories, particularly focusing on the vibrant Korean market. In this hybrid position, you'll balance collaboration in our lively office with the flexibility of remote work, ensuring that your imagination can truly run wild! Your day-to-day will include everything from managing multiple projects with tools like MyMediaBox and Monday.com, to participating in brainstorming sessions that spark fresh ideas. You will establish meaningful relationships with our Licensors and Licensees to ensure a seamless development process. Not to mention, you will be keeping a keen eye on industry trends and competitors, ensuring that our products not only stand out but lead the market. With a passion for consumer product trends, a proactive mindset, and fluency in Korean, you will be a vital part of our innovative team that values clarity, openness, and trust. Come be a part of a company that believes in the power of storytelling and creativity in entertainment!

Frequently Asked Questions (FAQs) for Product Development Manager (Consumer Products) Role at WildBrain
What are the key responsibilities of a Product Development Manager at WildBrain CPLG?

As a Product Development Manager at WildBrain CPLG, you would be responsible for managing the entire product approval process and delivering innovative, brand-appropriate products to the market. Your role will require you to proactively oversee multiple projects, ensure adherence to client approval processes, foster relationships with Licensors and Licensees, and participate in ideation sessions to drive product innovation.

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What qualifications are needed for the Product Development Manager role at WildBrain CPLG?

To succeed as a Product Development Manager at WildBrain CPLG, you should have sound knowledge of product development and approval processes, relevant experience in consumer products brand activation, and fluency in Korean and English. Proficiency with online approval software, an understanding of consumer product categories, and the ability to manage multiple projects while maintaining attention to detail are essential.

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How does WildBrain CPLG support creativity in the Product Development Manager position?

WildBrain CPLG promotes creativity in the Product Development Manager role by encouraging collaboration through hybrid working models. You’ll be engaging in brainstorming sessions, participating in global team activities, and monitoring industry trends to draw inspiration and driving innovation that aligns with brand strategies.

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What tools will a Product Development Manager use at WildBrain CPLG?

In your role as Product Development Manager at WildBrain CPLG, you'll utilize project management tools such as MyMediaBox and Monday.com to effectively manage and track your projects. Additionally, proficiency in Adobe Creative Suite and Microsoft Office is beneficial for creating reports and documentation.

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What is the importance of communication skills in the Product Development Manager position at WildBrain CPLG?

Strong communication skills are crucial for a Product Development Manager at WildBrain CPLG, as you'll need to relay design changes and project updates clearly to various stakeholders, including Licensors and the internal team. Your ability to communicate effectively in Korean and English will greatly enhance collaboration and ensure successful project execution.

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What kind of projects will a Product Development Manager handle at WildBrain CPLG?

As a Product Development Manager at WildBrain CPLG, you will handle various exciting projects involved in the development of consumer products across well-loved brands. You will monitor product innovation, manage creative executions, and ensure timely registration and delivery, allowing you to impact the market significantly.

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What career growth opportunities exist for a Product Development Manager at WildBrain CPLG?

WildBrain CPLG values professional growth and development for their employees. As a Product Development Manager, you will have opportunities for career advancement within the company, as you build your skills and contribute to innovative projects that shape the industry landscape. The culture of creativity at WildBrain also encourages exploring new roles and responsibilities.

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Common Interview Questions for Product Development Manager (Consumer Products)
How do you manage multiple projects as a Product Development Manager?

Managing multiple projects involves prioritizing tasks based on deadlines and their impact on the brand. Utilize project management tools, delegate tasks when possible, and maintain regular communication with team members to ensure everyone is aligned and informed throughout the process.

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Can you give an example of how you have driven innovation in product development?

Discuss a specific instance where you implemented a new process or introduced a unique product that enhanced brand differentiation. Highlight your creativity and how you garnered team input during ideation sessions, leading to successful product launches.

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What approaches do you take when liaising with Licensors or Licensees?

I believe in establishing strong, transparent relationships with Licensors and Licensees, emphasizing open communication and a collaborative approach to problem-solving. Regular check-ins and feedback sessions are key to understanding their needs and ensuring alignment with brand strategies.

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How do you stay updated on industry trends relevant to your role?

Staying updated involves actively following industry publications, attending trade shows, and participating in online forums. Additionally, networking with professionals in my field helps promote a culture of knowledge-sharing that keeps me informed about emerging trends.

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What strategies do you use to ensure product quality meets brand standards?

I rely on established quality control processes and closely monitor the product development phase to ensure adherence to brand standards. Regular feedback sessions with design teams and rigorous approval processes are essential to maintaining high-quality outputs.

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How do you incorporate feedback from Licensors into the product development process?

Incorporating feedback is all about collaboration; I ensure that I listen to their insights and ideas during the design phase and maintain transparency in decision-making. Using this input allows me to refine products while respecting the Licensor’s brand integrity.

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Can you share how you handle tight deadlines in product development?

I handle tight deadlines by implementing strategic planning and time management techniques, breaking projects into manageable tasks, and ensuring team communication is streamlined. Prioritizing tasks based on urgency allows us to focus on key deadlines without sacrificing quality.

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What role does teamwork play in your approach to product development?

Teamwork is vital as it fosters innovation and creativity. I encourage open dialogue that allows team members to share ideas and collaborate effectively. Establishing a supportive environment ensures all voices are heard, leading to better outcomes in product development.

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What best practices do you follow for user testing of new products?

I ensure robust user testing by defining clear objectives and selecting a diverse group of users for feedback. By modifying and refining products based on test results, we can better meet consumer needs and improve product effectiveness before launch.

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How do you measure the success of a product launch?

Measuring success goes beyond sales figures; I evaluate key performance indicators including customer feedback, market reception, and overall brand impact. Gathering data post-launch is essential for learning and improving future product development strategies.

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WildBrain is an animation studio that develops and produces television programming, motion pictures, commercial content and licensed merchandise. Established in 1994, WildBrain is headquartered in British Columbia, Canada.

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Full-time, hybrid
DATE POSTED
November 30, 2024

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