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Sales Representative

Company Overview 

Headquartered in Austin, Texas, Wilsonart is a world leading manufacturer and distributor of engineered surfaces with approximately $1.4b in annual revenue and a global workforce of more than 4,500. Wilsonart surfaces are used in the office, education, healthcare, residential, hospitality and retail markets. Wilsonart, operating under the Wilsonart®, Resopal®, Polyrey®, Arborite®, Laminart®, Bushboard™, Mermaid™, Shore®, Ralph Wilson®, KML®, NewLeaf®, Wetwall®, Durcon® and Technistone® brands, manufactures and distributes High Pressure Laminate, Quartz, Solid Surface, Coordinated TFL and Edgebanding and other engineered surface options. Wilsonart does business in more than 100 countries with manufacturing operations in North America, United Kingdom, France, Germany and Czech Republic. 

Positioned for Future Growth 

An extensive global manufacturing footprint, state-of-the-art process technologies, and scalable Global distribution capabilities provide a meaningful competitive advantage with excellent brand recognition and a reputation for product innovation and superior service which allow for strong and stable margin performance and robust cash flow conversion.  We have a strong company culture and extremely talented employee base as well as a dedicated and invested core Executive Leadership Team. 

Our History 

For more than 60 years, Wilsonart has honored our founders' promise to provide our customers with industry-leading products and service.  In November 2012, Wilsonart became a new, independent company when Clayton, Dubilier & Rice ("CD&R") and Illinois Tool Works Inc. (NYSE:ITW) completed a transaction for the sale of ITW's Decorative Surfaces business unit. CD&R acquired a majority stake in the new freestanding business and ITW retained an ongoing ownership stake.  

Founded in 1978, Clayton, Dubilier & Rice is a private equity firm with an investment strategy predicated on producing financial returns through building stronger, more profitable businesses. The Firm’s partners and advisors include a combination of skilled investment decision-makers and seasoned corporate leaders from major global enterprises. Since inception, CD&R has managed the investment of more than $18 billion in 56 businesses with an aggregate transaction value of approximately $90 billion. The Firm has offices in New York and London. For more information, please visit http://www.cdr-inc.com/ 

Illinois Tool Works or ITW (NYSE: ITW) is a Fortune 200 company that produces engineered fasteners and components, equipment and consumable systems, and specialty products. It employs more than 50,000 people, and is based in Glenview, Illinois, with operations in 57 countries.  

Our Mission and Values  

Wilsonart is driven by a mission to create surfaces people love, with service you can count on, delivered by people who care. Wilsonart is driven by providing beautiful, hard-working, on-trend and high performing engineered surfaces for whatever you need to cover. For decades, our companies worldwide have given designers and builders the right tools for the job, no matter how specialized. Today, we bring you a portfolio of solutions, both decorative and functional, that spans retail, hospitality, healthcare, education, office and institutional applications.  

Service You Can Count On. 

Wilsonart is dedicated to getting our customers what they want, when and how they want it. From a North American fleet of trucks, to strategically located distribution centers around the world, we can service the globe with our expanding range of products and services. 

People Who Care. 

Over 4,500 people strong, Wilsonart is made up of dedicated people who care about doing the right thing, every day. Whether it’s making a flawless sheet of high pressure laminate, volunteering at a community house raising or sourcing sustainable materials, Wilsonart people care deeply about what they do, who they do it for, and how they do it. 

Wilsonart Engineered Surfaces, a leading supplier of Decorative Surfacing Materials, Cabinet Hardware and Building Supplies is seeking an experienced Sales Representative to join their Greenville, SC location.  The ideal candidate has established experience selling products to the cabinet, millwork and building industry. The ideal candidate knows the territory.
This Sales Representative is responsible for promoting, market and sell, Wilsonart and Non-Wilsonart products and programs to a variety of buying and non-buying decision-makers including customers sold by the Metro, OEM accounts, architects, designers, home-builders, kitchen dealers, millwork and corporate specifiers.  Assists Specification Representatives in securing specifications from the professional design community by developing relationships within this community.  Seek potential new customers and service all buying and non-buying accounts.  Performs other tasks as required. 

Essential Duties and Responsibilities:
  • Effectively manage time and resources to ensure personal and team sales targets are met.
  • Forecast sales and develop sales strategies and models.
  • Create demand with Fabricators, Cabinet, Millwork, A&D accounts, Kitchen & Bath accounts, General Contractors and Builders, both single and multi-family within a designated territory.
  • Identify and develop accounts (Target/New) and opportunities to generate sales growth.
  • Develop and maintain strong relationships with logistics and operations teams that allows for clear communications and productive engagements. Act as liaison between corporate initiatives and the field to ensure best practices.
  • Document activities in the CRM (Salesforce) to ensure best practices are recognized and employed regularly and to capture sales.
  • Maintain knowledge of complete product lines.
  • Keep abreast of the latest industry developments by attending sales meetings, industry events, training sessions and individual research.
  • Travel within sales territory to meet prospects and customers, some overnight travel.
  • Conduct calls and face to face meetings with customers daily.
  • Other duties as assigned.

Knowledge, Skills, and Abilities:
  • Track record of over-achieving sales quotas
  • Experience working with a CRM and pipeline management
  • Familiarity with different sales techniques
  • Computer use proficiency (MS Word, Excel, PowerPoint, Outlook, etc.)
  • Knowledge of the decorative surfaces industry
  • Experience with sales and marketing principles, material handling, specification sales & channel sales
  • Knowledge of industry standards applicable to the product and other pertinent rules/regulations governing material standards
  • Strong communication, negotiation and interpersonal skills
  • Ability to manage multiple priorities
  • Ability to travel
Minimum Requirements:
Education:  Bachelor's Degree in Business Administration, Communication, Marketing or a closely related field.  Applicable experience may be substituted for educational requirements.

Experience:  3+ years of proven field sales experience.  Experience selling within the design or building products industry is a plus.  
 

Average salary estimate

$70000 / YEARLY (est.)
min
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$60000K
$80000K

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What You Should Know About Sales Representative, Wilsonart

Wilsonart is seeking a dynamic and motivated Sales Representative to join our talented team. While our official location may vary, what matters most is your drive and connection with customers across the industry. At Wilsonart, we understand the importance of having the right tools to make projects come to life, and that's where you come in! If you have a knack for building relationships and a passion for high-quality engineered surfaces, this role might be your ideal fit. In this position, you'll focus on promoting and selling Wilsonart and Non-Wilsonart products to a range of clients including architects, designers, millwork accounts, and kitchen dealers, all while nurturing existing relationships and developing new business. We value teamwork and communication, so your ability to connect with logistics and operations teams will be key. You'll be equipped with the knowledge of our complete product lines and will actively stay updated on industry trends and developments. Utilizing tools like Salesforce, you will manage your customer interactions, ensuring documentation is efficient and effective. You should be comfortable with regular travel to meet clients, often engaging in face-to-face meetings. With a Bachelor's degree in a related field and at least three years of proven sales experience, preferably in the design or building products industry, you are set to leave your mark in this competitive market. Join Wilsonart, where our commitment to creating surfaces people love is matched only by our dedication to fostering a supportive work environment. Let's build the future together!

Frequently Asked Questions (FAQs) for Sales Representative Role at Wilsonart
What does a Sales Representative at Wilsonart do?

A Sales Representative at Wilsonart is responsible for promoting and selling both Wilsonart and Non-Wilsonart products to various industry clients including architects, builders, and designers. This role involves building relationships, providing excellent customer service, and developing strategies to meet sales targets.

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What qualifications do I need to become a Sales Representative at Wilsonart?

To be a Sales Representative at Wilsonart, you should possess a Bachelor's degree in Business Administration, Communication, Marketing, or a related field. Additionally, at least 3 years of proven field sales experience, preferably within the design or building products industry, is essential.

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What skills are important for a Sales Representative at Wilsonart?

Key skills for a Sales Representative at Wilsonart include strong communication, negotiation abilities, and interpersonal skills, alongside proficiency in CRM tools like Salesforce. Having a deep knowledge of the decorative surfaces industry and familiarity with various sales techniques will greatly enhance your performance.

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How does performance measurement work for Sales Representatives at Wilsonart?

Sales Representatives at Wilsonart are typically measured against personal sales targets and quotas. Performance metrics may include sales growth, account development, and customer satisfaction, providing clear indicators of success in both individual and team contexts.

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Is traveling required for the Sales Representative position at Wilsonart?

Yes, the Sales Representative position at Wilsonart does require travel within designated sales territories. This includes meeting potential clients and maintaining relationships through face-to-face interactions, which may sometimes involve overnight stays.

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What are the benefits of working as a Sales Representative at Wilsonart?

Working as a Sales Representative at Wilsonart offers a competitive salary, performance-based incentives, and valuable opportunities for career development. You’ll also benefit from a supportive team environment and the chance to work with well-recognized brands in the engineered surfaces industry.

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How does Wilsonart ensure customer satisfaction through its Sales Representatives?

Wilsonart focuses on customer satisfaction by empowering Sales Representatives to build strong relationships, proactively communicate with clients, and stay informed about product offerings and industry trends. This dedication to service enables Sales Representatives to better meet the needs of customers and exceed their expectations.

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Common Interview Questions for Sales Representative
Can you describe your experience in sales and how it prepares you for the Sales Representative role at Wilsonart?

In answering this question, provide specific examples of your prior sales experience, focusing on strategies you've used to exceed quotas, types of clients you've worked with, and how you've built relationships in the past—highlighting your familiarity with the design and building products industry.

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How do you approach building relationships with clients as a Sales Representative?

Outline your methods for establishing rapport with clients, such as your approach to follow-ups, personalizing your communications, and being attentive to their needs. Offering an example where a strong relationship led to a successful sale can help illustrate your point.

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What strategies do you use to develop new accounts and increase sales?

Discuss specific strategies like networking, attending industry events, or leveraging digital marketing. Emphasize your ability to identify potential leads and transform them into loyal customers through persistence and relationship management.

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Can you explain a time when you faced a challenging sale and how you overcame it?

Provide a detailed story about a challenging sales scenario, highlighting your problem-solving and negotiation skills. Focus on what you learned from the experience and how it contributed to your growth as a Sales Representative.

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How do you stay informed about industry trends and developments relevant to decorative surfaces?

Share your methods for keeping up-to-date, whether it's through industry publications, attending trade shows, or networking with other professionals. Highlight how this knowledge helps you in providing valuable insights to clients.

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How do you leverage CRM tools like Salesforce in your sales process?

Discuss your experience with CRM systems, how you record interactions with clients, and how you use the data to refine your sales strategies. Mention specific metrics you monitor and how they inform your performance.

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Describe your experience working in a team and how it enhances your role as a Sales Representative.

Focus on teamwork experiences that contributed to successful outcomes. Describe how collaboration with logistics, operations, and marketing teams can enhance client services and overall sales performance.

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What is your approach to meeting and exceeding sales targets?

Discuss your time management techniques, goal-setting strategies, and how you keep motivated to achieve not just personal but also team-based sales targets, incorporating a results-oriented mindset.

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What aspects of Wilsonart's product line do you find most exciting, and how would you convey that enthusiasm to potential clients?

Express your passion for Wilsonart's innovations and how you would effectively communicate that enthusiasm to clients, perhaps by sharing personal experiences or case studies demonstrating the product's versatility or appeal.

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How would you handle a dissatisfied customer as a Sales Representative?

Explain your conflict resolution techniques, emphasizing active listening, empathy, and finding a mutually beneficial solution. Share an example of turning a negative experience into a positive one that reaffirmed client trust.

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Wilsonart, headquartered in Temple, Texas, and established in 1956, is a decorative surface manufacturing company specializing in high-pressure laminate, quartz, solid surface, coordinated TFL, and edgebanding solutions.

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November 27, 2024

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