Marketing Data & Tracking Manager

As a Marketing Data & Tracking Manager at Winona, you'll oversee the customer data platform, manage data tracking infrastructure, and ensure privacy-compliant data collection. Your role includes expanding the tracking lexicon across various platforms, ensuring data accuracy, managing integrations with marketing and analytics tools, and generating insightful reports and dashboards. Collaboration with cross-functional teams like marketing and engineering is crucial to implementing new tracking events and optimizing user data processes.

Candidates for the Marketing Data & Tracking Manager role at Winona should have 3-5+ years of experience in a data-focused role, ideally with exposure to marketing technology or analytics engineering. Strong hands-on experience with various tools such as Segment, Snowflake, Google Analytics, and Mixpanel is vital. The position also requires strong SQL skills, familiarity with data privacy compliance, and a proven track record of managing event tracking implementations.

In the role of Marketing Data & Tracking Manager at Winona, you'll utilize a variety of tools including Segment for customer data management, Google Tag Manager for tracking, and analytics platforms like Google Analytics and Mixpanel. Familiarity with Snowflake as a data warehouse and marketing tools such as Meta Ads and Google Ads is also beneficial. Additional experience with platforms like Optimizely and ETL tools is advantageous for optimizing marketing performance.

The Marketing Data & Tracking Manager plays a significant role in Winona's growth by ensuring precise data collection and analysis that inform strategic marketing decisions. By optimizing tracking infrastructures and providing data-driven insights through self-serve reports, you will enable the performance marketing team to model attribution more effectively, thus driving customer engagement and ultimately leading to greater business success.

Winona offers a flexible and casual work environment for the Marketing Data & Tracking Manager role, where you can work from wherever you choose. We emphasize employee engagement with various activities and virtual gatherings, fostering a highly collaborative and diverse global team culture. As part of our commitment to inclusivity, we provide equal employment opportunities and a respectful atmosphere for all team members.

When answering this question, highlight specific customer data platforms you've worked with, such as Segment. Discuss how you've managed data collection, attribution, or integrations, and share examples of how your contributions have enhanced marketing strategies or improved data accuracy.

Demonstrate your understanding of data privacy laws such as GDPR and CCPA. Discuss your experience implementing cookie management and consent banners, and emphasize how you ensure compliance during tracking event setups and data handling throughout all processes.

Talk about your preferred tools for data analysis, such as Mixpanel, Google Analytics, or SQL querying interfaces. Explain why these tools are effective for analysis in your workflow, and share anecdotes that showcase how you've leveraged these tools to drive insights or solve problems.

Outline a specific project where you successfully implemented tracking across platforms. Detail the steps taken, such as planning, execution, and QA, and mention any challenges faced and how you overcame them. This showcases your management skills and attention to detail.

Discuss your approach to collaboration, emphasizing clear communication, documentation, and creating environments where other teams feel comfortable sharing their needs. Provide examples of how you've worked with marketing, product, or engineering teams to achieve shared goals.

Demonstrate your knowledge of attribution models, whether it's last-click, first-click, or multi-touch. Share examples of how you've applied these models in previous roles to help improve marketing strategies or calculate ROI for campaigns.

Talk about methodologies you use to extract actionable insights from data, such as A/B testing, analyzing user behavior, or creating self-service dashboards. Share specific examples of insights you've provided in your previous roles that guided decision-making.

Discuss strategies to prioritize tasks based on urgency, impact on business outcomes, and cross-functional team requirements. Provide real-world examples that illustrate your ability to manage competing priorities in a timely and effective manner.

Share your experience with marketing technology and tools, detailing specific platforms you've utilized for data analytics and tracking. Explain how these technologies have contributed to marketing strategies you've enacted in previous roles.

Describe how you keep your skills sharp by following industry blogs, attending webinars, or participating in relevant communities. Mention any resources or influencers that help you stay informed about the latest trends in data tracking and analytics.