Business Development Associate (FMCG)

As a Business Development Associate at Wiser Solutions, your responsibilities include managing the entire sales process, from strategy execution to closing deals. You'll identify target customers to build a strong sales funnel, communicate our value proposition during customer meetings, and develop tailored proposals to meet clients' needs. Your role will also involve collaborating with the Customer Success team to maintain long-term relationships with existing key accounts, promoting our suite of solutions across both online and in-store channels.

Wiser Solutions seeks candidates for the Business Development Associate role with ideally 1 to 2 years of sales experience in Retail, FMCG, management consulting, or software/SaaS solutions sales. A strong commercial drive, excellent communication skills for pitching our products, and an ability to thrive in a fast-paced environment are crucial. Candidates should also demonstrate personal drive, ownership, and a collaborative spirit.

The work environment for a Business Development Associate at Wiser Solutions is hybrid, striking a balance between in-office collaboration and remote flexibility. You will work on-site in Sydney CBD two days a week, which fosters team synergy while allowing you to manage your workload from home the rest of the week. Our company culture emphasizes collaboration, innovation, and respect, ensuring that you can thrive professionally and personally.

To succeed as a Business Development Associate at Wiser Solutions, strong communication and presentation skills are vital, as you'll be engaging with C-Level customers. Additionally, a results-driven mindset, problem-solving skills, and the ability to manage multiple tasks simultaneously are essential. Your capacity for cultivating long-term customer relationships and a genuine passion for sales will be key to driving successful outcomes within your role.

As a Business Development Associate at Wiser Solutions, you play an integral role in advancing our mission by driving the B2B sales strategy for our in-store solutions across APAC. Your efforts in communicating our unique value propositions and fostering relationships with clients will help optimize their retail execution strategies. By leveraging your expertise in FMCG and retail, you'll empower our customers to make informed decisions, ultimately making a significant impact on their operational success.

It's essential to demonstrate your knowledge about our company and our flagship product, the Snooper App. Research Wiser Solutions' mission to provide in-store and eCommerce intelligence and discuss how our products optimize retail operations. Emphasize how the Snooper App automates data collection to help clients make informed decisions.

When discussing your sales experience, use specific examples to highlight your successes. Mention how you engaged with clients, closed deals, and navigated challenges in retail or FMCG contexts. Show how your background makes you well-suited for the Business Development Associate role.

Building relationships is crucial. Share your strategies for understanding clients' needs, proactively engaging with them, and maintaining regular communication. Discuss your commitment to creating solutions that align with their business goals to position yourself as a trusted partner.

Detail the various strategies you use for lead generation, such as networking events, social media, or targeted outreach. Discuss methods you’ve found effective in identifying and engaging potential clients while emphasizing your adaptability to different approaches based on market trends.

Explain your approach to objections by emphasizing active listening and addressing concerns directly. Provide an example where you turned a client's objection into an opportunity to reinforce Wiser Solutions' value and tailor your proposal to meet their specific needs.

Share what drives you in sales, such as achieving targets, building relationships, or bringing value to clients. Highlight specific milestones in your career that reflect your commitment and passion for developing successful sales strategies.

Use the STAR method to outline a challenging situation, the actions you took, and the results. Discuss what you learned from the experience and how it prepared you for similar challenges in the future, which can resonate with the demands of the Business Development Associate role.

Discuss your time management techniques, such as creating to-do lists or using project management tools. Provide an example of a time you had to juggle multiple priorities, and explain how you ensured that key tasks were completed on time while maintaining high quality.

Highlight the importance of teamwork in a sales environment, especially in collaborating with Customer Success teams or other departments. Share an example where teamwork led to a successful outcome, illustrating your ability to work cohesively with others.

Detail the resources you use to stay informed about FMCG trends, such as industry publications, webinars, and networking events. Discuss the importance of understanding market changes to effectively tailor your sales strategies and proposals.