Regional Marketing Manager - Poland & CIS countries

As a Regional Marketing Manager at Wolf Oil Corporation, your primary responsibilities will include developing and executing regional marketing plans to increase brand visibility and drive demand. You'll coordinate product launches, manage the marketing budget, and organize customer events. Collaborating closely with sales and product teams to ensure marketing efforts lead to growth, you will analyze customer performance and market insights while leading promotional activities tailored to key customers.

To be a successful Regional Marketing Manager at Wolf Oil Corporation, you should have proven experience in regional marketing, ideally within the automotive aftermarket. Strong analytical and strategic thinking abilities are crucial, along with excellent communication and collaboration skills. Being proficient in managing budgets, overseeing complex marketing projects, and fluency in English, Russian, and Polish will enhance your application. A willingness to travel up to 25% is also expected.

Wolf Oil Corporation prioritizes the growth of its employees, offering strong training and personal development support. As a Regional Marketing Manager, you'll have access to opportunities that enhance your skills and knowledge in the field. The company values collaboration and creates an environment where you can thrive and take initiative, allowing you to contribute effectively while advancing your career.

The work culture at Wolf Oil Corporation is dynamic, collaborative, and family-like. As a Regional Marketing Manager, you'll work within a diverse international team that values teamwork and open communication. The flat hierarchy encourages you to voice your ideas and take initiative. The company also believes in a healthy work-life balance, offering flexible working hours and partial remote work options.

In the Regional Marketing Manager role at Wolf Oil Corporation, travel is anticipated to be around 25%. This travel will typically involve visits to key customers, attending conferences, and managing promotional activities in Poland and CIS countries. This flexibility allows you to engage directly with the market and strengthen relationships with partners.

As a Regional Marketing Manager at Wolf Oil Corporation, you will promote a diverse range of high-quality lubricants designed for various applications, including passenger cars, motorcycles, and industrial machinery. Our products are tailored to enhance performance, efficiency, and sustainability, allowing you to showcase strong, technology-advanced solutions to customers.

Wolf Oil Corporation is recognized as a leader in the lubricants industry due to its commitment to quality and innovation. They produce products with technology enhancements that improve engine performance, promote sustainability, and support partnerships in premium racing associations. Their motto, 'BIG ENOUGH TO DELIVER, SMALL ENOUGH TO CARE,' reflects their balance of reliability and a personalized approach to customer relationships.

In your response, emphasize your strategic planning skills. Talk about using data analysis to evaluate market trends and customer performance to guide your prioritization. Highlight how you align these initiatives with the company’s objectives, ensuring they meet both regional needs and sales priorities.

When answering, choose a specific campaign that showcases your skills. Explain the campaign’s objectives, your role in execution, strategies you implemented, and measurable outcomes. This will demonstrate your ability to drive results and validate your experience as a Regional Marketing Manager.

Mention specific tools or software you have used, such as analytics platforms or CRM systems. Emphasize how these tools enable you to gather insights about customer behavior and market dynamics, assisting in making informed decisions for marketing strategies.

Share an experience where you successfully managed a budget. Discuss how you planned expenditures, monitored results, and adjusted allocations based on performance metrics. Stress your analytical approach to improving ROI on marketing initiatives.

In your answer, highlight the importance of cross-departmental collaboration. Describe how you work to establish open communication with sales teams, ensuring that marketing strategies align with sales goals and sharing feedback to optimize performance collectively.

Discuss your methods for conducting market research, analyzing competitor activity, and gathering customer feedback. Explain how you translate those insights into actionable marketing strategies that capitalize on emerging trends in the market.

Detail the KPIs and metrics you focus on, such as brand awareness, lead generation, or sales growth. Explain how tracking these metrics helps you to assess the effectiveness of each campaign and informs future marketing activities.

Describe the importance of customer events in gathering insights, building relationships, and creating brand loyalty. Share a successful event you organized, detailing how it drove engagement and contributed to your marketing objectives.

In your response, discuss specific trends like sustainability and technology advancements in the automotive sector. Elaborate on how you plan to adapt marketing strategies to align with these trends for Wolf Oil Corporation, ensuring they resonate with customer values.

Articulate your passion for the lubricants industry and why Wolf Oil Corporation's values resonate with you. Discuss how their commitment to quality and innovation aligns with your career goals, and your enthusiasm for driving growth in Poland and CIS markets.