Junior ATL Marketing Manager (f/m/x)

As a Junior ATL Marketing Manager at Autohero, you'll primarily be responsible for planning and executing performance-driven campaigns across channels such as OOH, Radio, and YouTube. You'll also assist in data analysis to identify growth opportunities, work with various agencies and stakeholders, and support creative development based on data insights.

To be considered for the Junior ATL Marketing Manager position at Autohero, candidates should have at least 1 year of marketing experience, ideally with a degree in marketing or related fields. Strong analytical skills, attention to detail, and excellent communication skills are essential, as well as proficiency in handling datasets with tools like Excel or SQL.

Autohero is dedicated to supporting your professional development as a Junior ATL Marketing Manager by offering a comprehensive education budget. This allows you to take online courses, attend conferences, and participate in training sessions that will enhance your marketing skills and career trajectory.

Autohero prides itself on an open and inclusive company culture. With more than 90 nationalities in our workforce, we celebrate diversity and believe in direct communication. We also emphasize work-life balance with flexible working hours, the option to work remotely, and a supportive atmosphere.

In the role of Junior ATL Marketing Manager at Autohero, you'll use industry-leading marketing tools and analytics platforms to track and measure campaign performance. Familiarity with Excel, SQL, and other data-driven tools will be beneficial to uncover insights that drive marketing strategies.

Yes, Autohero offers flexible working hours and the option to work from home, allowing you to maintain a healthy work-life balance as a Junior ATL Marketing Manager. This flexibility helps you manage both your personal and professional responsibilities effectively.

As a Junior ATL Marketing Manager at Autohero, you'll enjoy benefits including 30 days of vacation, discounts on well-known brands, and access to mental well-being resources like Headspace. Our commitment to your personal and professional growth ensures you feel valued in our fast-paced work environment.

When answering this question, provide specific details about the campaign's objectives, the strategies you implemented, and the results achieved. Use metrics to illustrate success and highlight what you learned from the experience.

Discuss your process for handling and analyzing data, including the tools you use and how you connect KPIs to business data. Mention specific examples of insights you gained and how they influenced marketing decisions.

Structure your answer by outlining various channels like OOH, radio, and digital platforms. Support your views with examples or data to back up why you think certain channels can drive brand growth, particularly in the context of Autohero.

Explain your organizational strategies, such as utilizing project management tools or setting deadlines. Provide examples of how you managed multiple projects simultaneously, ensuring quality and timely delivery.

Share your background in collaborating with media partners, discussing specific partnerships, negotiation skills, and the impact these relationships had on past campaigns. Make it clear how these experiences would benefit you at Autohero.

Speak to the importance of creativity in developing engaging campaigns. Provide examples from your work where creative thinking led to successful marketing strategies, underscoring how creativity and data analysis can work together.

Mention specific metrics you track, such as conversion rates, engagement, and ROI. Discuss how you'd analyze these metrics to draw insights and determine campaign effectiveness within the context of Autohero's objectives.

Provide a compelling anecdote detailing the challenge you faced, the steps you took to address it, and the outcome. This showcases your problem-solving skills and resilience, which are key traits for a Junior ATL Marketing Manager.

Discuss your approach to teamwork and communication, explaining how you would share data insights and feedback to inform the creative process. Highlight past experiences where collaboration led to improved outcomes.

Reflect on why you're drawn to the role, tying it to your career goals, passion for marketing, and interest in Autohero's brand. Be sincere in your response, showcasing your enthusiasm and motivation to contribute to the company's success.