Growth Marketer (Sydney)

As a Growth Marketer at Workyard, your key responsibilities include owning landing page and conversion rate optimization, driving experimentation and iteration, collaborating with product managers, designers, and developers, monitoring performance metrics, and staying current with industry trends to improve customer experiences. You'll play a crucial role in enhancing our SaaS solutions to meet market demands effectively.

To become a Growth Marketer at Workyard, candidates should possess a bachelor's degree in Marketing or a related field, along with 4-6 years of digital marketing experience, ideally with SaaS products. Proven experience in landing page optimization, user-centered design principles, and excellent communication skills are essential to thrive in this role and contribute to our fast-paced environment.

In the Growth Marketer role at Workyard, collaboration is key. You’ll work closely with product managers, designers, and developers to ensure that design aligns with performance metrics and branding guidelines. This teamwork ensures seamless functionality for our prospective customers, enhancing their experience as they interact with our products.

As a Growth Marketer at Workyard, you'll manage projects focused on optimizing landing pages and conducting experiments to boost conversion rates. You’ll oversee the execution of these projects from concept to delivery, ensuring effective communication among team members to achieve desired outcomes efficiently.

The work environment for a Growth Marketer at Workyard is dynamic and collaborative. With a hybrid model that allows two days in the Sydney office and three days remote, you’ll have the flexibility to thrive in a fast-paced setting that promotes creativity, experimentation, and continual improvement in a close-knit team atmosphere.

When optimizing landing pages as a Growth Marketer, I start with analyzing the current performance metrics and identifying key areas for improvement. I research user behavior through tools like heatmaps and analytics, followed by A/B testing different elements such as copy, layout, and calls to action to see what yields better conversion rates. After gathering enough data, I iterate on successful designs while keeping an eye on emerging trends to make data-driven decisions.

I prioritize experiments based on potential impact and alignment with our overall business goals. I consider factors such as user feedback, industry trends, and historical performance data to identify areas with the highest potential for improvement. Additionally, I like to collaborate with cross-functional teams to gather insights about customer needs and pain points, ensuring that our experiments are targeted and meaningful.

Collaboration is crucial in growth marketing as it brings diverse perspectives and expertise to the table. By working closely with product managers, designers, and developers, we can create seamless experiences that are not only well-designed but also meet user needs. Open communication helps ensure everyone is aligned with the goals and allows for effective problem-solving, ultimately leading to better outcomes for our marketing strategies.

If an experiment doesn't yield the expected results, I view it as an opportunity to learn rather than a setback. I would analyze the data to understand what went wrong and gather feedback from stakeholders to identify any overlooked factors. Then, I would iterate on the experiment, possibly adjusting the design or our hypothesis, and run it again while documenting the changes to learn from the experience.

To stay current with industry trends relevant to growth marketing, I regularly read industry blogs, subscribe to leading marketing newsletters, and participate in webinars and conferences. Engaging with communities on platforms like LinkedIn also offers valuable insights and networking opportunities with other marketing professionals, which helps me remain informed about best practices and innovative strategies in the field.

I typically use tools such as Google Analytics for web performance analysis, HubSpot for managing CRM and email campaigns, and A/B testing software like Optimizely to run and monitor experiments on landing pages. For SEO-related tasks, I find SEMrush and Ahrefs invaluable for tracking keyword performance and site health, enabling me to make informed decisions based on accurate data.

User feedback is incredibly important in my growth marketing strategy as it provides direct insights into customer needs and experiences. I regularly utilize surveys, user testing, and interviews to gather feedback that can inform our marketing decisions and development priorities. Incorporating this feedback helps ensure our strategies resonate with users and improves overall satisfaction.

I employ strategies such as personas and empathy mapping to ensure our marketing efforts are user-centered. By understanding the demographics, motivations, and pain points of our target audience, I can tailor our messaging and design in a way that truly resonates with them. Continuous engagement with users through feedback sessions also allows us to adapt our strategies as their needs evolve.

Balancing creativity and data analysis in growth marketing involves leveraging data to inform creative decisions. I analyze metrics to understand what works and what doesn’t, using that data to inspire innovative ideas. Once creative concepts are developed, I test them against metrics to ensure they meet the desired objectives. This iterative process allows for a blend of creativity driven by insight and a strong foundation in data.

The most challenging aspect of growth marketing is navigating the rapid pace of change in digital marketing tools and user behaviors. To address this challenge, I actively seek to continually learn and adapt by subscribing to industry newsletters and participating in online communities. Additionally, I prioritize flexibility in our marketing strategies, enabling us to pivot quickly when necessary and apply learnings from both successes and failures.