Sales Development Representative

As a Sales Development Representative at Workyard, your primary responsibilities involve engaging with inbound leads, conducting discovery conversations to qualify prospects, and managing your pipeline using Salesforce. You'll collaborate closely with Account Executives to schedule meetings and execute outbound campaigns to supplement inbound leads, all while maintaining high response rates and tailoring your outreach effectively.

For the Sales Development Representative role at Workyard, preferred qualifications include at least 1 year of experience in a sales or customer-facing role, familiarity with Salesforce, Outreach, or similar sales tools, and a basic understanding of the construction industry. A strong willingness to learn and grow in a SaaS environment is also essential.

In the Sales Development Representative role at Workyard, you'll utilize tools such as Salesforce for pipeline management, Outreach for conducting outreach campaigns, and Dialpad for communication. These tools will help you effectively manage leads and execute a high-volume outreach strategy, ensuring you meet your targets.

Success for a Sales Development Representative at Workyard is defined by consistently hitting quotas on qualified meetings passed to Account Executives, maintaining quick response times across various channels, and contributing positively to the team culture through collaboration and learning. You'll need to demonstrate strong call discipline and attention to detail in your outreach efforts.

As a Sales Development Representative at Workyard, you can expect a fast-paced and collaborative work environment based in our San Francisco office. The culture promotes curiosity, motivation, and resilience, where team members support each other to achieve both personal and company goals.

In a Sales Development Representative role, the sales process begins with engaging potential leads, understanding their needs through discovery conversations, and qualifying them for the next stage. It’s essential to be knowledgeable about our product offerings and ask relevant questions that help identify pain points and opportunities for the customer.

I prioritize my leads by assessing their engagement level and readiness to buy. Utilizing tools like Salesforce can help track lead interactions and highlight which prospects are most responsive. I focus on high-potential leads that match our ideal customer profile while still dedicating time for nurturing less engaged prospects.

To conduct effective outbound outreach, I rely on personalized messaging tailored to the specific needs of the prospect. I utilize tools like Outreach to automate follow-ups and track engagement while also being prepared to adjust my messaging based on feedback. Listening to the prospect's responses plays a crucial role in refining my approach.

Rejection is a normal part of sales, and I remember a specific instance where I reached out to a lead who had previously declined a demo. I took the feedback received and re-engaged them after a few weeks with a compelling case study that aligned with their needs. This persistence eventually led to a successful demo and ultimately closing the deal.

A successful handoff to Account Executives relies on comprehensive documentation and clear communication. I ensure that all relevant details about the prospect, their needs, and the conversation history are documented in Salesforce. I also communicate directly with the Account Executive to provide insights, ensuring they have the context necessary for a productive meeting.

I'm a great fit for the Sales Development Representative role at Workyard because I bring a strong curiosity about customer needs, paired with a disciplined approach to hitting my targets. My previous experience in sales equips me with valuable skills in customer engagement and relationship building, along with a desire to continuously learn and improve in a fast-paced SaaS environment.

I keep my sales skills sharp by continuously seeking feedback from peers and supervisors, attending training sessions, and engaging in industry webinars. I also make a point to study emerging trends in SaaS and the construction industry to provide informed insights during my outreach efforts.

I pride myself on my organizational skills, which are critical in managing a high-volume pipeline effectively. I utilize tools like Salesforce to keep track of leads and their statuses, ensuring I maintain a structured workflow while being adaptable to changes in priorities or new lead opportunities.

Teamwork is vital in a sales role, as collaborating with Account Executives and other SDRs can lead to mutual success. I prioritize open communication to share insights and strategies and actively seek input from my teammates to enhance our outreach efforts. A strong team dynamic fosters a healthier work environment and drives results.

I use data to inform my sales strategies by analyzing metrics such as lead response rates, engagement levels, and conversion statistics. This analysis helps me identify trends and tweak my outreach messaging accordingly. I’m always looking for opportunities to refine my approach based on what the data tells me, which ultimately enhances my effectiveness.