Content Marketing and SEO Senior Specialist

WorldatWork is a global non-profit organization dedicated to serving, educating, and inspiring those who reward and engage the workforce. Our members include business professionals who are accountable for the critically important practices of compensation, well-being, benefits, development, and recognition programs within their companies around the world. Over 80% of the global 500 organizations are among the many customers we have served over the last 65 years.We are seeking an experienced Content Marketing & SEO Sr. Specialist who will be responsible for developing, implementing, and overseeing strategies to enhance our online presence and drive growth. This role requires a strong understanding of SEO/SEM best practices and data analytics to optimize our digital content efforts and ensure successful outcomes.We have:• An opportunity to be a key part of our growing content and content marketing team.• A great team environment in which you can develop, thrive and play an important role in our organization’s growth and success.• An opportunity to help professionals succeed in their careers, influence their organizations, and make the world a better place to work.• A desire to create a whole new level of customer engagement and delight through the solutions and experiences we offer.• A highly collaborative and motivated team focused on elevating membership and the larger profession through the authority, expertise, influence, and knowledge we provide.You have:• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field.• 5+ years of experience in SEO, web analytics, or a related digital marketing field.• Experience leading SEO or analytics projects and managing campaigns end-to-end.• Proven track record of driving successful SEO and SEM.• Strong proficiency with SEO tools (e.g., Google Analytics, Google Looker Studio, Google Search Console, SEMrush) and social media platforms (Sprout or Hootsuite).• Experience working cross-functionally, particularly with content, web development, and design teams.• Excellent analytical skills and experience with data-driven decision-making.• Strong communication, project management, and organizational skills.• Ability to clearly present data, especially in visual form, to colleagues.• Ability to work independently and as part of a team in a fast-paced environment.Extra Awesome:• Experience with PPC advertising (Google Ads, Facebook Ads, etc.).• Experience in content optimization for search intent, improving user engagement and ranking.• Knowledge of HTML/CSS, Javascript, and CMS (preferably OrchardCore) web development.• SEO certifications (e.g., from SEMrush, Moz, or Yoast), Google Analytics or Google Tag Manager certifications Education, experience and/or certification in data visualization, data analytics or programming (e.g., SQL, Python)• Experience with association audiences and content, especially in the HR space.At WorldatWork, we offer a competitive and comprehensive total rewards package. The hiring range for this position is $80,000 to $90,000, based on your ability to provide the skills asked of an ideal candidate, plus eligibility for an annual discretionary bonus with a target of 7.5% of base salary. This position may be worked remotely. The benefits for this position include ongoing professional development training opportunities, health, dental, vision, well-being, health savings, flexible spending, retirement, and annual discretionary bonus. For a further description of our benefits please go to https://worldatwork.org/careers.