Marketing Specialist, Digital & Web

At BRC Group, a Marketing Specialist, Digital & Web is essential in developing and executing digital marketing strategies. This role not only involves graphic design but also executing campaigns, optimizing the website's performance using SEO/SEM best practices, and analyzing data to track campaign effectiveness.

To qualify for the Marketing Specialist, Digital & Web position at BRC Group, candidates should have a university degree or equivalent in marketing or a related field, along with 3-5 years of B2B marketing experience. Proficiency in Adobe Creative Suite and a strong understanding of online marketing principles are also essential.

The core values of BRC Group are Ownership, Efficiency, Progressiveness, and Enjoyable Experiences. These values guide the Marketing Specialist, Digital & Web in creating impactful marketing strategies while fostering a collaborative and engaging work environment.

Marketing Specialists at BRC Group utilize various tools including Adobe Creative Suite for graphic design, Salesforce for managing leads and email campaigns, and various analytics tools to monitor campaign performance and website traffic.

BRC Group emphasizes career development for Marketing Specialists by offering professional growth opportunities, ongoing training, and a nurturing environment that prioritizes skills enhancement and personal development.

The work culture at BRC Group is vibrant and team-oriented. As a Marketing Specialist, Digital & Web, you can expect to collaborate with talented peers, celebrate diversity, and engage in community-building activities through the active Social Committee and Inclusion, Diversity, Equity, and Accessibility initiatives.

The salary range for the Marketing Specialist, Digital & Web position at BRC Group is between $55,000 and $60,000. This competitive compensation is coupled with benefits that include health, vision, and dental coverage.

When optimizing the Tayco website for SEO, I would begin with thorough keyword research to identify high-impact keywords relevant to our audience. I’d implement on-page optimization techniques, such as optimizing meta descriptions, headers, and content structure, while also focusing on enhancing website load speed and mobile responsiveness.

In my previous role, I led a digital marketing campaign where we created targeted email blasts and social media ads. By strategically segmenting our audience and analyzing campaign performance metrics, we increased our conversion rates by 30%. I always rely on data and feedback to improve our tactics continually.

In the event of conflicting feedback, I would first acknowledge all viewpoints and then facilitate a discussion to understand the rationale behind each perspective. By considering the project's goals and aligning feedback with our core values, we can collaboratively decide on actionable solutions.

I am highly proficient in Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop. I use these tools for creating eye-catching graphics for both print and digital marketing materials, ensuring all designs align with brand guidelines and marketing objectives.

To measure the success of a marketing campaign, I focus on KPIs such as conversion rates, click-through rates, and overall engagement. Additionally, analyzing the return on investment helps us understand which strategies work best and allows for fine-tuning in future campaigns.

I stay updated on the latest digital marketing trends by subscribing to industry newsletters, participating in webinars, and engaging with online communities. This continuous learning enables me to incorporate fresh ideas into our marketing efforts.

In my past experience, I developed several lead-generation campaigns involving gated content such as whitepapers and webinars. By implementing effective content strategies and offering value, we not only captured leads but also nurtured them through targeted follow-ups.

I prioritize tasks by assessing deadlines and the impact of each campaign on our overall objectives. I utilize project management tools to organize schedules and ensure communication within the team, allowing us to stay on track and deliver projects efficiently.

My approach to email marketing campaigns involves understanding our audience's needs and crafting engaging content tailored to them. I always test subject lines, designs, and send times to optimize open rates and overall engagement carefully.

To analyze website traffic, I use analytics tools such as Google Analytics to track visitor behavior, bounce rates, and acquisition sources. I compile this data into reports that highlight performance trends and recommend actionable insights for improving user experience and campaign effectiveness.