Demand Generation Marketing Manager

Ready to become a Wriker?You’re an experienced demand generation marketer who brings creative ideas and analytical thinking to the table. You’re familiar with key demand gen strategies and concepts like: the buyer’s journey, a lead lifecycle and new business funnel, and pragmatic marketing. You know how to use the tools available to you in order to improve upon your marketing programs.Naturally a collaborative person, you enjoy learning and asking questions. Overall, you have a drive for success and take challenges in stride.How You’ll make an impactWrike is looking for a remote Demand Generation Marketing Manager to conceptualize, create, implement, and optimize integrated marketing programs to generate and influence pipeline and goals consistent with Wrike objectives. This position is a 1-year contract with high probability of contract-to-hire.You’ll be the owner of project deliverables and requirements, and work with internal marketing teams to move projects forward. You will collaborate closely with Marketing, Sales, and other teams in the development and execution of integrated, buyer journey-driven marketing programs.Develop, execute, analyze, and optimize targeted, multi-channel, B2B marketing programs, activities, and tactics to create demand and accelerate buying cyclesContinually assess marketing effectiveness using multiple attribution modeling techniques to inform go-to-market strategies and optimize future programsMonitor lead-to-book creation and influence by program theme, vertical, and personaPlan and execute third-party programs including syndication and webinars, managing all details including budgets, timelines, program execution and lead follow-upCollaborate with and project manage cross-functional teams and vendors to ensure projects are delivered on time and on budgetProvide regular reporting of progress, results, and pipelineReview campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholdersNavigate complex workflows, working relationships, and regional differences to be part of a collaborative working environmentYou will achieve your best if you have6+ years B2B demand generation marketing experience in SaaS or Tech industryA professional collaborative mindset with a passion for project managing complex, multi-channel, integrated marketing campaignsExperience working with third-party vendors for syndication and webinar programs, managing budgets, program timelines and lead follow-upExperience marketing to the enterprise Marketing, Professional Services, PMO, and/or Manufacturing buying committeeMotivated self-starter who thrives in complex, fast-paced, quota-driven environmentsAbility to pull and analyze data and make informed decisions for future performanceAbility to initiate tasks and work independently, with strong attention to detailExperience using marketing automation platforms such as Marketo or HubspotExperience with Salesforce.comYou will stand out withBachelor's Degree in Marketing or a related field4+ years progressive marketing experiencePerks of working at WrikeWhen you join our team, you join over 1,000 Wrikers all on a journey to do the best work of their lives. The 20,000+ businesses worldwide who chose us as their collaborative work management platform know we lead by example.Medical, Dental, and Employer-Paid Vision InsuranceLife Insurance, Employer- Paid ST and LT Disability401K with employer match, FSA/HSA Benefits, and Legal PlanEmployee Assistance Program (EAP)11 Paid Holidays, 1 Floating Holiday, 20 Days of PTO16 Hours of Volunteer Paid Time OffParental Leave: 18 weeks for birth mothers, 4 weeks for non-birth parentsGet connected with one of our many WERC groups! (Wrike Employee Resource Community)Your recruitment buddy will beLindsey Storey, TA Team Lead.#J-18808-LjbffrOriginal job Demand Generation Marketing Manager posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.