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Senior Product Marketing Specialist

Job Description

Senior Product Marketing Specialist – Release Marketing

About the Role
We’re looking for a highly organized, detail-obsessed marketer to join our team as a Senior Product Marketing Specialist – Release Marketing. This person will help build, scale, and standardize our go-to-market processes for product releases across the year. You’ll work closely with product marketers, enablement, creative teams, and product managers to ensure our launches are cohesive, compelling, and consistently executed.
 

What You’ll Be Doing

  • Helping define and improve release marketing processes across teams and functions.

  • Contributing to product demo videos, ensuring technical accuracy and marketing clarity.

  • Maintaining roadmap presentations and other core product marketing materials.

  • Building repeatable launch processes and enablement strategies used across key annual milestones.

What You Bring to the Role

  • A love for making the complex feel simple—especially when it comes to explaining how new features and products work.

  • Strong project management skills - you think ahead and create detailed workback schedules taking into account all tasks, approvals, and reviews needed to meet deadlines.  

  • A collaborative mindset and the ability to build strong relationships across cross-functional teams.  You’re comfortable navigating complex cross-functional teams to align stakeholders and deliver a cohesive outcome.

  • An eye for detail and quality—whether that’s pixel-perfect slides or polished demo scripts.

Basic Qualifications

  • Bachelor’s degree (STEM or business degrees preferred).

  • 1–3 years of experience in product marketing, preferably in SaaS or customer experience technology.

  • Proficiency with common business tools such as Slack and Google Workspace.

Preferred Qualifications

  • Familiarity with Zendesk or other customer service tools.

  • Hands-on experience working as a customer support agent or team lead, especially in technical support or service organizations.

Where We Work
We’re aiming to hire this role in one of our marketing hub locations: San Francisco, Austin, or Seattle.

In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The US annualized base salary range for this position is $102,000.00-$154,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.

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Average salary estimate

$128000 / YEARLY (est.)
min
max
$102000K
$154000K

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What You Should Know About Senior Product Marketing Specialist, Zendesk

As a Senior Product Marketing Specialist at Zendesk in beautiful San Francisco, California, you'll step into a dynamic role focused on release marketing. This position is perfect for detail-oriented individuals who thrive in a collaborative environment. You will play a pivotal role in shaping and enhancing our product launch processes, partnering closely with product marketers, enablement teams, and creative minds to make each product release not just successful, but unforgettable. Imagine contributing to compelling product demo videos that not only showcase technical accuracy but also engage and enlighten our customers. Your knack for simplicity will shine as you explain complex features with clarity, helping to create polished presentations and impactful marketing materials. With strong project management skills, you’ll map out workback schedules that ensure deadlines are met and details are never overlooked. You’ll also help construct repeatable launch processes that will elevate our effectiveness across the board. If you have a background in product marketing within a SaaS or customer experience technology context and thrive when building relationships across teams, this job is calling your name. Zendesk is committed to fostering a fulfilling experience for all our employees, with a hybrid work model that encourages both collaboration in the office and flexibility at home. With competitive compensation and a focus on diversity, equity, and inclusion, we can’t wait to see what unique insights you bring to our team!

Frequently Asked Questions (FAQs) for Senior Product Marketing Specialist Role at Zendesk
What are the key responsibilities of a Senior Product Marketing Specialist at Zendesk?

The Senior Product Marketing Specialist at Zendesk is responsible for defining and enhancing release marketing processes, contributing to product demo videos, maintaining key marketing materials, and building repeatable launch strategies. You'll collaborate with cross-functional teams to ensure cohesive and engaging product launches.

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What qualifications are required to be a Senior Product Marketing Specialist at Zendesk?

To qualify as a Senior Product Marketing Specialist at Zendesk, candidates should have a bachelor’s degree in a related field, 1-3 years of product marketing experience in SaaS or customer experience technology, and proficiency with business tools like Slack and Google Workspace. Familiarity with customer service tools like Zendesk is a plus.

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What skills are essential for a Senior Product Marketing Specialist role at Zendesk?

Essential skills for the Senior Product Marketing Specialist at Zendesk include strong project management abilities, a collaborative mindset, exceptional attention to detail, and effective communication skills. You should be capable of simplifying complex concepts to enhance customer understanding of product features.

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What does the hybrid work model look like for the Senior Product Marketing Specialist at Zendesk?

At Zendesk, the hybrid work model for the Senior Product Marketing Specialist involves a mix of in-office collaboration and remote work. This flexible arrangement is designed to enhance connection and teamwork while still allowing for personal work preferences throughout the week.

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What is the salary range for a Senior Product Marketing Specialist at Zendesk?

The salary range for a Senior Product Marketing Specialist at Zendesk is between $102,000 and $154,000 annually. This position may also be eligible for bonuses, benefits, and other incentives, depending on the candidate's qualifications and experience.

Join Rise to see the full answer
Common Interview Questions for Senior Product Marketing Specialist
Can you explain your process for launching a new product?

When discussing your process for launching a new product as a Senior Product Marketing Specialist, emphasize your ability to collaborate with multiple teams, set clear timelines, and create detailed project plans. Highlight any specific tools or methodologies you've used in the past to successfully manage product releases.

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How do you ensure technical accuracy in product demos?

To ensure technical accuracy in product demos, focus on collaboration with product and development teams. Discuss how you gather feedback, conduct thorough reviews, and create clear guidelines for content to mitigate any discrepancies in information presented.

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What strategies do you use to simplify complex product features for customers?

Share your strategies for breaking down complex features into digestible parts, using relatable language and visuals. Emphasize your experience in applying customer feedback to refine messaging so that it resonates with the target audience.

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How do you collaborate with cross-functional teams?

Explain your approach to building relationships with cross-functional teams, including regular check-ins, open communication channels, and shared objectives. Provide examples of successful projects where collaboration played a key role in achieving desired outcomes.

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What metrics do you track to evaluate the success of product launches?

Discuss the key performance indicators (KPIs) you prioritize, such as customer engagement rates, sales figures, and feedback from stakeholders. Mention your familiarity with analyzing data to inform future product marketing strategies.

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How do you keep up with industry trends in product marketing?

Talk about your commitment to continuous learning through industry publications, attending webinars, and participating in networking events. Highlight any specific resources or communities you engage with to stay informed about the latest trends and best practices in product marketing.

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Can you give an example of a time when a product launch did not go as planned?

Provide a thoughtful example discussing the challenges faced during a product launch and your role in addressing those challenges. Highlight lessons learned and how you applied them in future launches to improve outcomes.

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What tools do you use to manage your marketing projects?

Mention any project management tools and business software you’ve used, such as Trello, Asana, or Google Workspace. Emphasize how these tools help you stay organized, facilitate collaboration, and track project progress effectively.

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How do you handle competing priorities while managing multiple product launches?

Discuss your strategies for prioritizing tasks, such as using a detailed workback schedule and assessing the impact of each project. Share how you communicate with stakeholders to manage expectations effectively while ensuring deadlines are met.

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What role does customer feedback play in your product marketing strategy?

Elaborate on the importance of customer feedback in shaping your marketing strategies. Provide examples of how you’ve gathered and implemented feedback to refine product messaging and improve the overall launch experience.

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Pet Friendly
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Health Savings Account (HSA)
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Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
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Work/Life Harmony
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Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Zendesk is a Danish-American, customer experience company headquartered in San Francisco, California. We take pride in being recognized among the top 1% of the world's most flexible and remote-friendly companies and prioritizing getting together.

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Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Social Impact Driven
Passion for Exploration
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
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Paid Holidays
Paid Time-Off
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DATE POSTED
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