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Senior Account Supervisor, Earned Media (Corporate Clients)

Are you a news junkie who loves placing client stories in the media? Then keep reading!

 

Zeno Group, PRWeek’s 2024 Large Agency of the Year, is seeking a passionate, energetic and knowledgeable corporate media specialist to join our media team. The ideal candidate will have a proven track record of delivering top-tier coverage, a brag-worthy contact list of business media and experience in financial services and food categories. Candidates should be strategic and creative thinkers who apply an earned media mindset to all client work. This person should have a strong roster of top media contacts across business, financial and mainstream media. Additionally, this person will have an entrepreneurial spirit and ability to manage multiple, simultaneous assignments while balancing internal (Zeno) and external (client) expectations. 

 

This role will report into the leads of Zeno East’s media team.   

 


About the job:
  • Media Strategy Development and Execution - Support the development and execution of client storytelling in earned media
  •  Pitch and Deliver Results – This role will be in the trenches with media and expected to deliver results across the board, securing media coverage while also helping strengthen media savviness of account teams and clients
  • Strong Media Contacts – It is expected that this person will bring a strong roster of top-tier and cross-category media contacts to Zeno and have the ability to build new relationships where needed
  • Member of Zeno’s Media Network – High visibility role across the agency, educating colleagues across the agency on earned media best practices, the changing media landscape and POVs for navigating the news cycle.
  • Deep Knowledge of the Media Landscape – Have a pulse on the daily media landscape, insider knowledge and ability to unearth media opportunities for our clients across the board
  •  


About you:
  • At least 6 years of experience at agency or in-house, with a primary expertise in business media
  • Able to lead media strategy conversations with clients
  • A leading-edge knowledge of how media works today – and a point of view on the future of earned media as a tool within the communicator’s toolkit
  • A robust portfolio of secured recent media coverage across national, local, broadcast, print, and online mediums
  • An ability to conceptualize media-worthy stories from initial ideas and brainstorms – and the ability weigh in quickly on what is considered “mediable”
  • Demonstrated excellent writing and editorial skills as well as the proven ability to make clear, convincing presentations to clients and senior leaders
  • An innate and natural ability to multi-task and juggle many different client projects and internal Zeno priorities
  • Ability to work hybrid (at least two days per week) in Zeno’s New York or Washington D.C. office


$79,000 - $116,000 a year
Pay range: $79,000 to $116,000/year USD.
 
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

#LI-OS1 #LI-Hybrid


ABOUT US

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.


ABOUT OUR BENEFITS 

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US. 


Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply. 

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CEO of Zeno Group
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Barby K. Siegel
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Average salary estimate

$97500 / YEARLY (est.)
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$79000K
$116000K

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What You Should Know About Senior Account Supervisor, Earned Media (Corporate Clients), Zeno Group

Are you a news junkie who loves placing client stories in the media? If so, Zeno Group is thrilled to welcome you as our new Senior Account Supervisor for Earned Media, focusing on Corporate Clients! In this exciting role, you’ll have the chance to bring your passion for storytelling to life and drive impactful media coverage for our clients. We’re looking for a seasoned media specialist with a stellar track record and an enviable contact list across business, financial, and mainstream media. You'll not only strategize and execute media campaigns, but you'll also get hands-on with pitching stories and securing top-tier placements that resonate. Your expertise will be crucial as you educate others about earned media best practices within our high-energy team. With at least 6 years of agency or in-house experience under your belt, an entrepreneurial spirit, and a knack for juggling multiple projects, you’re definitely the right fit for us. Additionally, your deep knowledge of the media landscape will empower you to spot opportunities and craft media-worthy stories from the ground up. If you’re ready to take your career to new heights with a company recognized as the 2024 PRWeek Large Agency of the Year, come join Zeno Group and make your mark in an environment that values creativity and collaboration!

Frequently Asked Questions (FAQs) for Senior Account Supervisor, Earned Media (Corporate Clients) Role at Zeno Group
What are the responsibilities of a Senior Account Supervisor, Earned Media at Zeno Group?

As the Senior Account Supervisor, Earned Media at Zeno Group, your key responsibilities will include developing and executing media strategies tailored to our corporate clients, establishing strong relationships with media outlets, and ensuring the delivery of top-tier media coverage. You'll also work closely with account teams and clients to enhance their media savviness while leveraging your extensive media contacts to maximize communication efforts.

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What qualifications are required for the Senior Account Supervisor, Earned Media position at Zeno Group?

To qualify for the Senior Account Supervisor, Earned Media position at Zeno Group, candidates should possess at least 6 years of experience in media relations, ideally in business, financial, or food sectors. A robust portfolio showcasing recent media coverage, excellent writing skills, and the ability to conceptualize compelling media stories are also essential for success in this role.

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How does Zeno Group support the professional development of its Senior Account Supervisor, Earned Media?

Zeno Group fosters a professional growth environment by encouraging its Senior Account Supervisor, Earned Media to develop new media strategies and engage in continuous learning. Through mentorship programs and collaborative projects across various teams, you’ll not only enhance your current skills but also stay ahead of trends in the media landscape, making a significant impact on your career trajectory.

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What kind of media contacts should a Senior Account Supervisor, Earned Media at Zeno Group have?

A successful Senior Account Supervisor at Zeno Group is expected to bring a strong roster of top-tier media contacts across business, financial, and mainstream sectors. Additionally, having the ability to forge new connections with media professionals is critical for securing earned media placements that align with client objectives.

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What is the expected salary range for a Senior Account Supervisor, Earned Media at Zeno Group?

The salary range for a Senior Account Supervisor, Earned Media at Zeno Group is between $79,000 and $116,000 per year. Compensation varies according to factors such as education, experience, and geographic location, in addition to a total rewards package that includes bonuses and benefits.

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Common Interview Questions for Senior Account Supervisor, Earned Media (Corporate Clients)
Can you describe a successful media campaign you've led as a Senior Account Supervisor?

When answering this question, focus on a specific campaign where your strategies led to significant media placements. Discuss your role in developing the narrative, the media outlets you targeted, and the results achieved. Highlight any obstacles you overcame and how you collaborated with your team and clients to secure coverage.

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How do you prioritize multiple projects and deadlines in your role?

Explain your approach to time management, sharing specific tools or methodologies you use, like task prioritization matrices or project management software. Illustrate your response with an example where you successfully managed competing deadlines while maintaining quality work.

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What techniques do you use to develop strong relationships with journalists?

In your response, emphasize the importance of personalization and follow-ups. Discuss the value of understanding journalists' needs and interests, and share specific instances where your relationships have resulted in positive media coverage for your clients.

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How do you stay updated with changes in the media landscape?

Talk about your routine practices for news consumption, following industry publications, attending webinars, or joining professional groups. Mention any specific instances where your up-to-date knowledge helped you navigate a challenging media situation for a client.

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What do you consider when pitching a story to ensure its newsworthiness?

Discuss your criteria for determining newsworthiness, such as relevance, uniqueness, and timeliness. Provide an example of a pitch that succeeded or failed due to these factors, outlining the lessons learned in crafting future pitches.

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How would you handle a situation where a client disagrees with your media strategy?

Emphasize the importance of open communication and active listening. Explain how you would seek to understand their concerns, present data or case studies to support your strategy, and work collaboratively to address their needs while maintaining focus on the overall goals.

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Who are your media influences, and how do they inspire your work?

Share a few names of journalists, publishers, or thought leaders in the media space who inspire you. Discuss how their work has influenced your approach to media strategy and storytelling, and how you strive to emulate those qualities in your own role at Zeno Group.

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What experience do you have with digital media compared to traditional media?

Detail your experiences with both digital and traditional media channels. Discuss how you leverage each type, the differences you’ve observed in audience engagement or strategy adaptations, and how this dual expertise benefits your clients.

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How do you measure the success of a media placement or campaign?

Describe the metrics you utilize to assess success, such as impressions, engagement rates, or conversions. Provide examples of how you’ve analyzed past campaigns and adjusted strategies based on the data to improve results.

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What role does creativity play in your media strategies?

Justify creativity as a fundamental aspect of generating engaging narratives that stand out in a crowded media landscape. Share examples of how innovative thinking has resulted in successful placements or strengthened client relationships.

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DATE POSTED
January 11, 2025

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