Assistant Account Executive, Sports & Entertainment

The responsibilities of the Assistant Account Executive at Zeno Group involve supporting media relations programs, executing activations for various campaigns, and engaging with clients across numerous verticals in the Sports & Entertainment sector. The role includes tasks like pitching stories to reporters, monitoring news trends, developing press releases, and coordinating media interviews, ensuring seamless communication with clients and stakeholders.

To apply for the Assistant Account Executive position at Zeno Group, candidates should have at least 2 years of experience in Sports & Entertainment PR or related fields. Prior experience with a sports team or agency is preferred. Strong communication skills, a collaborative attitude, and an understanding of both traditional and digital media are essential for this role.

Valuable skills for an Assistant Account Executive at Zeno Group include excellent communication and interpersonal abilities, strong writing and editing skills for press materials, and a keen understanding of the Sports & Entertainment landscape. Being well-versed in different media channels and having strategic thinking capabilities to analyze trends and their effects on client positioning is also important.

The Assistant Account Executive contributes to media outreach strategies at Zeno Group by actively engaging in story pitching, monitoring competitor activity, and creating targeted media lists. They play a critical role in identifying interview opportunities and managing logistics, ensuring strategic messaging that resonates with the audience, thereby enhancing client visibility and reputation.

The salary range for the Assistant Account Executive role at Zeno Group is between $40,000 and $51,000 annually. The final salary offered will consider factors such as relevant experience, education, skills, and geographic location, alongside performance and business needs. Additional benefits such as annual bonuses and paid time off are also part of the compensation package.

When answering this question, highlight your specific roles, key achievements, and how your previous experiences relate to the responsibilities of an Assistant Account Executive at Zeno Group. Be prepared to discuss campaigns you worked on and how they were developed and executed.

Explain your methods for staying informed about industry trends, such as following prominent media outlets, participating in relevant networks, and engaging with social media influencers. Mention any tools or resources you routinely use to monitor news and updates in the sector.

Discuss the importance of research in understanding reporters' interests, tailoring pitches, and establishing personal connections. Share examples of successful media outreach you've conducted, emphasizing strategic planning and timely communication.

Illustrate your time management skills by describing your organizational strategies and how you prioritize tasks. Provide an example of a situation where you successfully met deadlines while juggling multiple projects effectively.

Reflect on your creative approach to developing campaigns and unique pitches. Share an example of how your creative thinking led to a successful outcome in a past project, demonstrating your ability to stand out in a competitive environment.

Be ready to discuss a specific campaign, detailing your contributions and the results achieved. Highlight your role in planning, execution, and any metrics that demonstrate the campaign's success.

Explain your approach to building and maintaining relationships with media professionals. Provide examples of how you've successfully communicated and collaborated with reporters and influencers in past positions.

Share your passion for the industry, highlighting any personal connections you have to sports or entertainment. Discuss how this passion drives your work and enhances your commitment to achieving client goals.

Discuss the key performance indicators you consider when evaluating campaign effectiveness, such as media placements secured, audience reach, engagement metrics, and client satisfaction. Be sure to illustrate how you've applied these metrics to assess and optimize past campaigns.

Demonstrate your research about Zeno Group by discussing its core values, mission, and notable campaigns in the Sports & Entertainment sector. Comment on how their innovative approach aligns with your career aspirations and the skills you bring to the table.