Director, Digital Marketing - Paid Media

As the Director of Digital Marketing - Paid Media at Zscaler, you'll lead a talented global team, craft and execute demand generation strategies, and foster collaboration across various internal teams. Your focus will be on managing integrated digital ad campaigns across channels like social, display, and search, ensuring campaigns deliver measurable business impacts and enhance brand awareness.

To succeed as the Director of Digital Marketing - Paid Media at Zscaler, you need a minimum of eight years in digital marketing, with significant experience in user acquisition and demand generation strategies. Leadership experience is essential, along with expertise in running campaigns across ad platforms like Google Ads and LinkedIn. Proficiency in marketing automation tools and a data-driven approach are also critical.

The Director, Digital Marketing - Paid Media plays a crucial role in advancing Zscaler's mission by designing marketing strategies that effectively communicate our brand story, attract engaged audiences, and drive demand for our security solutions. Your efforts will directly influence growth and help enterprises feel secure in their digital transformations.

At Zscaler, the culture is inclusive, collaborative, and innovative. As the Director of Digital Marketing - Paid Media, you’ll work alongside some of the brightest minds in the industry and be empowered to explore creative solutions while focusing on business outcomes. The team is supportive, and there is a strong emphasis on professional development and team-driven success.

There are numerous opportunities for career growth as the Director, Digital Marketing - Paid Media at Zscaler. With a focus on mentorship and leadership, you will build your skills while contributing to high-impact projects. As the company continues to expand, there will be potential for advancement into higher leadership roles within the marketing department or beyond.

In answering this question, highlight specific campaigns you've led or played a significant role in, detailing the strategies implemented, the channels used, and the outcomes achieved. Discuss your approach to campaign management and how you utilized analytics to drive continuous improvement.

Show your strategic planning skills by explaining how you assess various marketing initiatives based on company goals, available resources, and timelines. Discuss any tools or methods you use to keep team members aligned and maintain project momentum.

Discuss how you leverage data analytics to inform your marketing strategies, from planning through execution. Provide examples of how you monitor metrics, perform optimizations, and adjust strategies resulting in improved KPIs or conversion rates.

Share a concrete example that details the strategy, execution, and results. Highlight how you tailored your approach to different audiences, the channels you used, and how you measured success against key performance indicators.

Talk about your experience in synchronizing efforts across product marketing, design, and field marketing teams by employing regular communication, shared goals, and collaborative brainstorm sessions that engender creative solutions.

Discuss specific tools you are experienced with, such as Marketo for automation or Google Analytics for tracking campaign performance. Share how these tools have helped you achieve successful outcomes in past roles.

Explain your proactive approach to monitoring campaign performance, discussing how you identify issues and adapt strategies based on insights from data analysis. Share a specific instance where you turned around an underperforming campaign.

Elaborate on how you segment audiences based on demographics, behavior, or engagement levels to tailor marketing messages effectively. Include methods you use for developing targeted campaigns that cater to specific audience needs.

Provide an example that demonstrates your leadership skills. Discuss how you navigated the situation by fostering open communication, encouraging collaboration, and finding a resolution that benefited team dynamics and project outcomes.

Share insights about emerging trends in digital marketing, such as personalization, AI integration, or changes in consumer behavior. Discuss how you plan to leverage these trends in future campaigns to maintain competitiveness.