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Director, Growth Marketing

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The Director of Growth Marketing will lead demand generation strategy and programs for Absolute. This individual will manage critical areas of the growth marketing team, including full-funnel demand generation, pipeline acceleration, content marketing, integrated marketing strategy and execution to drive profitable growth. This position reports to the VP of Marketing, collaborating with colleagues in channel, product, and international marketing, creative and web services, marketing and sales operations, sales, customer success, and finance stakeholders.

In this role you will:

Develop and execute global demand generation strategies that leverage all relevant marketing channels (earned, owned, paid) to generate quality pipeline.
Align Marketing & Sales efforts, ensuring demand generation activities and investments are aligned with overall revenue targets.
Analyze performance data to determine what’s working and what needs improvement.
Build and lead a team of creative marketers who identify and develop new marketing levers in service to advancing Absolute's growth objectives.
Develop integrated, multi-channel programs that fuel growth Collaborate with sales to align programs with key business objectives, sales territories, and target accounts.
Develop a culture of experimentation and innovation and leverage new AI marketing tactics.
Manage budgets and forecasts, ensuring all resources are allocated appropriately.
Protect the security and privacy of Absolute and its customers.

Requirements:

15+ years of experience in B2B demand generation, with a proven track record of managing successful global teams and developing leaders
Understanding of the latest innovations and AI Marketing tactics
Experience in a high-growth or dynamic environment with proven ability to adapt to changing market conditions.
Strong understanding of marketing automation, ABM tech stack, and CRM platforms to manage and track demand generation programs
Excellent communication and cross-functional collaboration skills, with the ability to effectively lead cross-functional teams in a fast-paced environment.
Superlative writing and editing skills; adept at providing editorial and creative direction to peers and subordinate teams for content asset origination or curation and campaign artifact development
Bachelor's degree in marketing, business, or a related field.

The base pay range for this position is from $165,000-175,000 annually; the base pay offered is determined by the market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our annual bonus program.

Why Work For Us:
You’re resilient and passionate about securing the Work from Anywhere era.
So are we.

We’re in search of the best and the brightest – everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers – we’re looking for top tier talent to help us shape the next decade of security, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference.

Headquartered in Seattle, Washington with international offices in Vancouver - BC, Austin - TX, Boulder - CO, Ankeny – IA, Reading - UK and Ho Chi Minh City – Vietnam, Absolute Security accelerates customers’ shift to work-from-anywhere through the industry’s first self-healing Zero Trust platform, ensuring maximum security and uncompromised productivity. Only Absolute is embedded in more than half a billion devices, offering a permanent digital connection that intelligently and dynamically applies visibility, control and self-healing capabilities to endpoints, applications, and network access to ensure their cyber resilience tailored for distributed workforces.

Our vision is to be the world’s most trusted security company – and to empower end users to connect securely and from anywhere, to all the applications they need to collaborate and get their work done, without interruptions and with an optimal network experience. Absolute currently serves approximately 16,000 customers with more than 13 million activated endpoints globally. G2 recognized Absolute as a Leader in the Winter 2022 Endpoint Management and Zero Trust Networking Grid Reports, reflecting our continued customer satisfaction across product lines. To learn more about Absolute, visit our website at www.absolute.com or visit our YouTube channel

Average salary estimate

$170000 / YEARLY (est.)

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$165000K

$175000K

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What You Should Know About Director, Growth Marketing, Absolute Software

As the Director of Growth Marketing at Absolute, you will be at the forefront of shaping our demand generation strategy and driving profitable growth across our innovative security solutions. With a strategic and hands-on approach, you will manage essential aspects of the growth marketing team, focusing on full-funnel demand generation, content marketing, and pipeline acceleration. Reporting to the VP of Marketing, you'll collaborate with cross-functional teams including sales, customer success, and finance to ensure alignment with our revenue goals. Your role goes beyond traditional marketing; you'll create integrated, multi-channel programs and leverage cutting-edge AI marketing tactics to identify new opportunities for growth. Leading a talented team of marketers, you'll cultivate a culture of experimentation and creativity, analyzing performance data to refine our strategies continually. With over 15 years of B2B demand generation experience, you possess a strong understanding of marketing automation, ABM technologies, and CRM platforms, enabling you to track and measure successful programs effectively. Your exceptional communication and leadership skills will empower you to inspire and guide your team in a dynamic environment as you help Absolute realize its vision of being the world’s most trusted security company. Join us at Absolute, where resilience meets innovation, and together, we can shape the future of secure work-from-anywhere solutions.

Frequently Asked Questions (FAQs) for Director, Growth Marketing Role at Absolute Software

What are the responsibilities of the Director of Growth Marketing at Absolute?

The Director of Growth Marketing at Absolute is responsible for leading the demand generation strategy and managing critical growth marketing functions. This role includes developing global demand generation strategies, aligning Marketing & Sales efforts, analyzing performance data for continual improvement, managing a creative team, and executing integrated marketing programs that fuel business growth.