Senior Growth Manager - 35112356151

As a Senior Growth Manager at this leading omnichannel CPG brand, you'll manage media spending across various digital marketing channels including Meta, TikTok, Google, and more. You will execute ad buying, analyze performance metrics, and work closely with finance to align investment with performance goals. Your expertise will guide the development of data-driven strategies, ensuring efficient ad spend and maximizing return on ad spend (ROAS).

For the Senior Growth Manager role, candidates should have at least five years of experience in media buying or digital marketing. Expertise in managing advertising budgets across platforms such as Meta, TikTok, Google, YouTube, and Amazon PPC is crucial. Additionally, strong analytical skills and the ability to collaborate with finance teams are essential for aligning budgets with performance.

Experience with Amazon advertising is highly important for the Senior Growth Manager position, as you will oversee the Amazon ad spend strategy and manage the agency responsible for performance. Proficiency in Amazon PPC campaigns and understanding the intricacies of the Amazon marketplace will be key in driving growth for the company's ecommerce sales.

In the Senior Growth Manager role, you'll manage diverse projects, including crafting media plans for campaign spending, overseeing ongoing media initiatives, and coordinating cross-functional collaborations. You'll also explore new advertising channels, undertake business cases, and test strategies to support the company's growth objectives.

As a Senior Growth Manager, you will focus on various performance metrics to assess advertising efficiency. Daily, weekly, and monthly monitoring will be essential, with an emphasis on maximizing return on ad spend (ROAS). You'll also analyze the impact of ad campaigns on ecommerce sales forecasts and overall business growth.

To optimize ad spend as a Senior Growth Manager, I would analyze ongoing campaign performance metrics, identify underperforming areas, and reallocate budget to high-performing channels. I would also conduct A/B testing and continuously seek innovative advertising opportunities that align with business objectives.

I prioritize tasks based on campaign deadlines, performance metrics, and overall business impact. I utilize project management tools to organize workflows and ensure effective communication with cross-functional teams, allowing me to focus on delivering results aligned with the company's strategic goals.

I have extensive experience in analyzing performance metrics to inform marketing decisions. For instance, I regularly evaluate KPIs such as click-through rates, conversion rates, and return on ad spend to gauge the success of campaigns and make necessary adjustments to enhance performance.

Collaboration is essential for a Senior Growth Manager as it allows leveraging diverse expertise from different teams. I work closely with finance to align budgets, coordinate with creative teams for campaign execution, and liaise with external agencies to ensure that advertising strategies flourish.

When developing a media plan, I start with defining campaign objectives and target audiences, followed by thorough research and analysis of past campaign performances. From there, I outline the media channels to utilize, allocate budgets efficiently, and establish metrics for success to track progress.

I have successfully managed numerous Amazon PPC campaigns, focusing on keyword optimization and bid strategies to enhance visibility and drive sales. My approach includes regular performance analysis and experimentation with different campaign structures to identify what drives the best results.

Data plays a critical role in my decision-making processes. I analyze historical campaign performance, user behavior data, and market trends to inform all aspects of media buying, from budget allocation to identifying new advertising channels to explore.

A Senior Growth Manager might face challenges like rapidly changing digital marketing landscapes, managing budget constraints, and ensuring alignment with overall business goals. Staying adaptable and continuously learning from results are key to overcoming these challenges.

I measure success through a range of KPIs such as return on ad spend, conversion rates, and customer acquisition costs. Regular reporting and analysis help in understanding the effectiveness of strategies and making real-time adjustments to improve performance.

In a previous role, I scaled an advertising campaign by reallocating budget towards high-performing channels based on early performance data. I introduced A/B testing to refine ad creatives and optimized bidding strategies, resulting in a 30% increase in ROI within the first three months.