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Sr. Marketing Specialist (Events & Trade Shows)

At Aledade, we're looking for a Sr. Marketing Specialist to lead and shape our event and trade show strategy, driving brand engagement, lead generation, and business growth through impactful events and conferences. You’ll work collaboratively across teams to strategically plan, execute, and optimize events with a focus on inclusivity, accessibility, and aligning with business objectives. Your role will be key in refining our national trade show strategy, improving logistics, and enhancing our overall presence. We value diverse perspectives and invite candidates from all backgrounds to help us make a meaningful impact on healthcare and our communities.


Candidates should be comfortable working remotely/work from home anywhere within the US.


Primary Duties:
  • Lead comprehensive planning and execution of regional and national trade shows, conferences, and regional events, ensuring alignment with company objectives.
  • Coordinate event design and onsite execution with our Demand Generation Product Portfolio, Brand Strategy, and Network Development teams to maintain consistent branding, successful lead generation tactics and experiential marketing tactics. 
  • Manage event ROI, budgets, vendor negotiations, contracts, and timelines, while proactively identifying and mitigating risks.
  • Evaluate and improve trade show workflows and operations.  Utilize event management platforms like Monday.com, Hubspot, and Salesforce to track, analyze, and improve event performance metrics.
  • Provide mentorship and guidance for more junior members of the team.


Minimum Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 6+ years of professional experience in event planning and management, specifically trade show and conference execution
  • Ability to travel domestically (up to 35% of the time)


Preferred KSA's:
  • Proven experience managing a high volume of events with multiple stakeholders
  • Exceptional organizational, negotiation, and communication skills
  • Proficiency in event management and CRM software (Monday.com, Hubspot, Salesforce preferred)
  • Demonstrated capability in budget management and ROI tracking
  • Ability to multitask effectively, prioritize tasks, and meet tight deadlines
  • Strong interpersonal skills to build relationships with internal and external stakeholders
  • Creative problem-solving skills and attention to detail


$75,000 - $85,000 a year
Salary Range: $75,000 to $85,000, plus bonus and equity
Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies and experience.

Who We Are:

Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.


What Does This Mean for You?

At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.


In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:


Flexible work schedules and the ability to work remotely are available for many roles

Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners

Robust time-off plan (21 days of PTO in your first year)

Two paid volunteer days and 11 paid holidays

12 weeks paid parental leave for all new parents

Six weeks paid sabbatical after six years of service

Educational Assistant Program and Clinical Employee Reimbursement Program

401(k) with up to 4% match

Stock options

And much more!


At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.


Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at  https://www.aledade.com/privacy-policy-applicants

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Average salary estimate

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$75000K
$85000K

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What You Should Know About Sr. Marketing Specialist (Events & Trade Shows), Aledade

At Aledade, we're on the lookout for a passionate Sr. Marketing Specialist (Events & Trade Shows) to take charge of our event strategy and make our brand shine at conferences and shows. This remote role means you can work from anywhere in the US, offering a flexible schedule that fits your life! You'll manage everything from the planning and execution of both regional and national events to ensuring that every gathering resonates with our core values of inclusivity and accessibility. Collaborating across teams like Demand Generation and Brand Strategy, you'll ensure our events consistently reflect our brand while driving lead generation and business growth. Your expertise is crucial for refining our trade show strategy, optimizing logistics, and creating a memorable presence. If you thrive in dynamic environments and have a knack for organizing large-scale events, this is your chance to make a significant impact on healthcare and communities nationwide. With 6+ years of event planning experience under your belt and a degree in Marketing or a related field, you’ll be adept at managing budgets and vendor relations, all while ensuring high ROI. Join us in creating a healthcare system that empowers primary care practices and positively affects patient care. Let's build something meaningful together!

Frequently Asked Questions (FAQs) for Sr. Marketing Specialist (Events & Trade Shows) Role at Aledade
What are the primary responsibilities of a Sr. Marketing Specialist (Events & Trade Shows) at Aledade?

The Sr. Marketing Specialist (Events & Trade Shows) at Aledade will lead the planning and execution of regional and national trade shows and events, focusing on aligning these with company objectives. Key duties include coordinating event design, managing budgets and timelines, and optimizing event performance using platforms like Hubspot and Salesforce.

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What qualifications are required to become a Sr. Marketing Specialist (Events & Trade Shows) at Aledade?

To qualify for the Sr. Marketing Specialist (Events & Trade Shows) position at Aledade, candidates must possess a Bachelor's degree in Marketing or a related field and have at least 6 years of professional event planning and management experience, particularly in trade shows and conferences.

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How does Aledade's culture support the role of Sr. Marketing Specialist (Events & Trade Shows)?

Aledade foster a collaborative and inclusive remote-first culture that empowers a Sr. Marketing Specialist (Events & Trade Shows) to thrive. The company values diverse perspectives and supports employees with flexible work schedules and robust benefits, promoting an environment where creativity and strategic thinking can flourish.

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What tools does a Sr. Marketing Specialist (Events & Trade Shows) at Aledade use for event management?

The Sr. Marketing Specialist (Events & Trade Shows) at Aledade will utilize various event management platforms such as Monday.com, Hubspot, and Salesforce to track, analyze, and enhance event performance metrics, ensuring successful execution and ROI tracking.

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How does the Sr. Marketing Specialist (Events & Trade Shows) at Aledade contribute to lead generation?

The Sr. Marketing Specialist (Events & Trade Shows) at Aledade actively contributes to lead generation by strategizing impactful events and conferences that enhance brand engagement. Their collaboration with the Demand Generation team ensures that each event resonates with potential clients and fosters meaningful conversations.

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Common Interview Questions for Sr. Marketing Specialist (Events & Trade Shows)
Can you describe your experience with event planning and management?

In responding to this question, you should highlight specific events you've planned, your role in the execution, and any measurable outcomes. Discuss how you coordinated with teams, managed budgets, or improved processes, showcasing your depth of experience relevant to the Sr. Marketing Specialist role.

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How do you handle tight deadlines in event planning?

You can demonstrate your time management and organizational skills by sharing a specific example where you effectively prioritized tasks to meet a deadline while maintaining event quality. Illustrate how you identified critical tasks and delegated responsibilities appropriately.

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What strategies do you use to ensure consistency in branding across events?

Focus on your approach to maintaining branding standards, including working closely with design teams, using brand guidelines, and ensuring messaging aligns with company values and objectives. Providing an example of a successful branded event will reinforce your capabilities.

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How do you measure the success of an event?

Discuss the key performance indicators (KPIs) you track, such as ROI, attendee feedback, lead generation numbers, and social media engagement. Explain how you collect data and analyze it to inform future improvements in event strategy.

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What role does teamwork play in your approach to event planning?

Emphasize the importance of collaboration by sharing specific instances where you worked with cross-functional teams to enhance event outcomes. Highlight how you seek feedback and build consensus to align objectives and create successful events.

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Can you share a challenging event planning experience and how you overcame it?

Provide a detailed recount of a particularly challenging event, focusing on the problem, your thought process, and the solution you implemented. This question allows you to showcase your problem-solving and crisis management skills.

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How do you incorporate feedback into your event management process?

Discuss your strategy for collecting stakeholder feedback post-event, and how you use this information to refine and improve future events. Highlight your willingness to adapt and evolve based on constructive criticism.

Join Rise to see the full answer
What technologies have you used in your event planning and why?

Mention specific software like Monday.com, Hubspot, or Salesforce you've utilized, explaining how each tool enhances your event planning process and contributes to workflow efficiency and successful event metrics.

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How do you ensure inclusion and accessibility in your events?

Talk about specific strategies you've implemented to enhance inclusivity and accessibility, such as working with diverse suppliers, considering venue accessibility, and catering to a range of attendee needs in your event programming.

Join Rise to see the full answer
What do you think is the most important trend in event marketing today?

Share your insights on current trends, such as hybrid events or experiential marketing. Discuss how you stay informed on industry innovations and how you incorporate these trends into your event strategies for Aledade.

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At the heart of the Aledade model is the simple, but radical, idea that Aledade only succeeds when partner practices succeed in lowering costs to payers through better care for patients. By keeping patients and their healthcare providers at the ce...

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DATE POSTED
April 12, 2025

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