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Sr. Technical Marketing Manager, Databricks Apps

MKTQ226R64

Data and AI are at the foundation of transforming businesses and processes across industries. As organizations look to build differentiation using Data and AI, the key challenge has been siloed tooling, leading to a reduced pace of innovation and increased costs. Databricks Data Intelligence Platform offers a unified solution, where enterprise teams can build any kind of Data and AI applications faster than ever before.

This Product marketing role will lead marketing for Databricks Apps, the fastest and most secure way to build data and AI applications, without the hassle of managing underlying infrastructure or siloed tooling. You will report to the Senior Director of Product Marketing and develop the marketing strategy for how Databricks can uniquely empower practitioners to build their Data and AI apps faster. You will work closely with the product team, the sales team as well as the marketing organization to build and execute the plan to drive the adoption of Databricks Apps.

The impact you will have:

  • Be the go-to person who understands the Databricks Apps users and buyer personas
  • Build the value proposition, messaging, and collateral for Databricks Apps, one of the fastest-growing products at Databricks
  • Create and execute an always-on GTM plan, and pilot new programs with a focus on winning mindshare to increase awareness (e.g., user engagement), demand ($ pipeline) and product adoption (usage) for Databricks Apps
  • Build a strong and collaborative partnership with the engineering team to create a regular rhythm of working on product releases, building messaging and delivering high-impact announcements
  • Increase global reach by working with field sales, developer relations, industry, events and partner organizations to help scale awareness and adoption
  • Build trust with the developer audience by publishing new recognizable references in this space within the first year

What we look for:

  • 5+ years of experience in developer marketing, product marketing, developer relations, or product management for an enterprise software company
  • Deep understanding of the application developer persona and experience in building relevant content for them
  • Portfolio of impactful marketing content, sales enablement materials and always-on GTM with proven results across the marketing funnel
  • Experience with cloud, data analytics, machine learning or AI technologies
  • Experience presenting at conferences and customer engagements
  • Preferred BS in Computer Science or Engineering

 

Pay Range Transparency

Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings for commissionable roles.  Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.

 

Zone 1 Pay Range
$130,400$199,800 USD
Zone 2 Pay Range
$117,200$179,800 USD
Zone 3 Pay Range
$110,800$169,800 USD
Zone 4 Pay Range
$104,300$159,900 USD

About Databricks

Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on TwitterLinkedIn and Facebook.

Benefits

At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visit https://www.mybenefitsnow.com/databricks

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

Compliance

If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.

Average salary estimate

$165100 / YEARLY (est.)
min
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$130400K
$199800K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Technical Marketing Manager, Databricks Apps, Databricks

Join Databricks as a Sr. Technical Marketing Manager and become a pivotal player in the world of Data and AI! At Databricks, we empower businesses to harness the full potential of their data with our cutting-edge Data Intelligence Platform. As a Sr. Technical Marketing Manager focused on Databricks Apps, you will lead marketing efforts for some of the fastest and most secure Data and AI applications available. You’ll report directly to the Senior Director of Product Marketing and collaborate closely with product, sales, and marketing teams to strategize and execute plans that drive the adoption of Databricks Apps. Your insights into user personas will shape the messaging and collateral needed to showcase the product's unique benefits. Expect to craft and maintain an always-on go-to-market strategy, pilot innovative programs, and strengthen partnerships across engineering, sales, and developer relations. Your experience in developer marketing will be invaluable as you navigate the landscape of cloud technology, data analytics, and AI. If you're passionate about technology, understand what appeals to application developers, and are excited to scale awareness and usage of a transformative product, you'd likely be a great fit for this role. Join us at Databricks where your expertise will help elevate our mission to unify and democratize data!

Frequently Asked Questions (FAQs) for Sr. Technical Marketing Manager, Databricks Apps Role at Databricks
What responsibilities does a Sr. Technical Marketing Manager at Databricks have?

As a Sr. Technical Marketing Manager at Databricks, you will be responsible for leading the marketing strategy for Databricks Apps. This includes understanding user personas, developing compelling messaging, creating sales enablement materials, and executing go-to-market plans. Your role will also involve collaboration with various teams to drive product adoption and enhance user engagement.

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What qualifications are required for the Sr. Technical Marketing Manager position at Databricks?

To qualify for the Sr. Technical Marketing Manager position at Databricks, candidates should possess 5+ years of experience in developer marketing, product marketing, or product management within enterprise software. A strong understanding of the application developer persona and relevant experience in cloud, data analytics, or AI technologies is essential. A preferred degree in Computer Science or Engineering is also beneficial.

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How does the Sr. Technical Marketing Manager role at Databricks contribute to the company's success?

The Sr. Technical Marketing Manager at Databricks contributes significantly to the company's success by shaping marketing strategies that enhance the adoption of Databricks Apps. This role impacts revenue by increasing awareness, demand, and engagement with the product, ensuring that enterprise teams can leverage Data and AI effectively.

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What is the focus of the marketing strategy for Databricks Apps?

The marketing strategy for Databricks Apps focuses on building a strong value proposition and messaging that resonates with application developers. It entails executing an always-on go-to-market plan and fostering collaboration with sales and engineering teams to deliver impactful product announcements and drive awareness.

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What opportunities for growth can a Sr. Technical Marketing Manager expect at Databricks?

At Databricks, a Sr. Technical Marketing Manager can expect ample opportunities for growth within a fast-paced, innovative environment. The combination of collaboration with diverse teams and the chance to work on pioneering technology ensures continuous learning and development, paving the way for career advancement.

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Common Interview Questions for Sr. Technical Marketing Manager, Databricks Apps
Can you describe a successful marketing campaign you've led in the past?

When answering this question, share a clear example of a marketing campaign where you defined the objective, targeted audience, strategy, and outcomes. Highlight your specific role, the challenges faced, and how you overcame them to achieve measurable results.

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How do you prioritize multiple projects with varying deadlines?

Demonstrate your organizational skills and ability to prioritize by explaining your methods for assessing project importance, collaborating with team members, and developing timelines. Share tools you use to track progress and any specific examples of successful project management.

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What strategies would you implement to drive user engagement for Databricks Apps?

To answer this, outline several strategies such as creating informative content tailored for developers, implementing community initiatives, and organizing webinars. Discuss how you'd measure success through user feedback and engagement metrics.

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How do you gather and utilize user feedback in your marketing efforts?

Discuss the importance of user feedback in shaping product messaging and strategy. Explain how you would gather insights through surveys, interviews, or analytics, and how you would apply that information to improve marketing campaigns.

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Can you explain your understanding of our target audience for Databricks Apps?

Show your knowledge of the target audience by detailing their specific needs, challenges, and goals, particularly in the realm of data and AI. Discuss how crafting targeted content and messaging will resonate with this audience.

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How do you keep up-to-date with industry trends related to Data and AI?

Explain your strategies for staying informed about industry trends, such as following key publications, attending conferences, or networking with professionals in the field. Mention any specific trends that currently interest you and how they could impact Databricks.

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What role does collaboration play in successful marketing initiatives?

Emphasize the critical importance of collaboration among cross-functional teams. Discuss how sharing insights between marketing, sales, and product development contributes to cohesive marketing campaigns and effectively addresses customer needs.

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How would you measure the success of your marketing strategies?

Talk about the key performance indicators (KPIs) you would utilize, such as user adoption rates, engagement metrics, and lead conversion rates. Discuss the importance of establishing a feedback loop to refine strategies based on results.

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What tools or technologies do you use for marketing analytics?

Discuss specific tools or software platforms you are familiar with, such as Google Analytics, marketing automation platforms, and CRM systems. Explain how these tools can help track performance metrics and inform decision-making in your marketing strategies.

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What achievements are you most proud of in your marketing career?

Share a few personal achievements that highlight your skill set, creativity, and impact on previous employers. Quantify outcomes where possible, and articulate how these experiences have prepared you for the Sr. Technical Marketing Manager role at Databricks.

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Databricks, the data and AI company, helps data teams solve the world’s toughest problems.

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DATE POSTED
April 8, 2025

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