Marketing Manager (Account Based Marketing)

The Marketing Manager (Account Based Marketing) at Elevance Health is responsible for developing tailored marketing strategies for regional National Account client partners. This includes building custom campaign plans, serving as the primary contact for client marketing needs, coordinating the development of communication materials, leading the creation of marketing collateral, and guiding a team of creative professionals.

To qualify for the Marketing Manager (Account Based Marketing) role at Elevance Health, candidates should have a BA/BS degree along with a minimum of five years of related experience in marketing management. Strong communication, problem-solving, and analytical skills are also essential for success in this position.

Elevance Health supports a hybrid workplace model for the Marketing Manager (Account Based Marketing) position, combining the flexibility of remote work with in-office collaboration 1-2 days per week, allowing you to connect with your team and exchange creative ideas comfortably.

Elevance Health fosters a culture of personal and professional growth for Marketing Managers (Account Based Marketing) through its commitment to values and behaviors that drive strategy, as well as offering competitive rewards and ongoing training opportunities to enhance your skills and career development.

The Marketing Manager (Account Based Marketing) at Elevance Health typically works the first shift, with specific onsite requirements discussed during the hiring process. The role requires presence at an Elevance Health location at least once a week, promoting a collaborative environment.

When developing a custom marketing strategy for a National Account, I would start with comprehensive research on the client's needs and challenges. I'd engage in discussions with stakeholders to align on objectives, followed by a competitive analysis and creating tailored campaigns that leverage data insights for segmentation and targeting, ensuring maximum impact.

To measure the success of an Account Based Marketing campaign, I track key performance indicators such as engagement rates, lead conversion rates, and overall return on investment. Utilizing analytics tools allows me to assess which strategies are effective and adjust future campaigns accordingly.

Effective communication with clients involves active listening and regular updates. I establish a clear communication plan, ensuring clients are informed at every project stage while being open to feedback so adjustments can be made based on their needs and concerns.

My approach to managing a creative team involves fostering an environment of collaboration and open dialogue. I encourage brainstorming sessions, provide constructive feedback, and empower team members to contribute their unique perspectives, ensuring the final marketing collateral is both creative and aligned with client objectives.

I stay updated on the latest trends in Account Based Marketing by following industry thought leaders, participating in webinars, engaging with professional organizations, and subscribing to relevant publications. This knowledge helps me innovate and adapt strategies effectively.

Certainly! In a previous role, I managed a campaign aimed at a key regional client where we implemented targeted content marketing and direct engagement strategies. The campaign resulted in a 25% increase in client engagement metrics and significantly boosted lead conversion rates.

I have extensive experience developing marketing collateral, from brochures to digital content. My process includes collaborating with graphic designers to create visually appealing materials aligned with our messaging while ensuring they are informative and engaging for the target audience.

I believe in establishing clear lines of communication and responsibilities when coordinating across departments. Regular meetings and collaborative tools help keep everyone informed and aligned on project goals, ensuring a cohesive effort toward meeting client objectives.

I regard strong communication, analytical problem-solving, and strategic thinking as critical skills for a Marketing Manager in Account Based Marketing. These skills ensure the ability to understand client needs, develop effective strategies, and evaluate campaign performance.

Managing competing priorities in marketing projects involves careful planning and prioritization. I utilize project management tools to keep tasks organized and aligned with deadlines while engaging my team to ensure resources are allocated effectively to meet project demands.