Senior New Business Account Executive

To apply for the Senior New Business Account Executive role at Google, you’ll need a bachelor's degree or equivalent practical experience, alongside a minimum of 5 years of industry background in advertising, consultative sales, business development, or IT. Alternatively, if you have an advanced degree, 3 years of experience will suffice. Strong relationship-building skills, excellent communication abilities, and a track record of exceeding quotas are essential for success.

As a Senior New Business Account Executive at Google, your responsibilities will include managing a business pipeline, developing strategies for sustained success, and securing new Google Ads clients by presenting tailored marketing solutions. You’ll be expected to craft relevant ad campaigns that maximize returns and understand the unique needs of each client to foster business growth.

Preferred qualifications for the Senior New Business Account Executive position at Google include experience in building a book of business, managing strategic goals, and educating advertisers about digital marketing benefits. A robust knowledge of the online advertising industry and the ability to thrive in an ambiguous team environment are significant advantages that can set you apart.

In the Senior New Business Account Executive role at Google, you'll be part of an engaging and dynamic team that focuses on customer success. The culture emphasizes collaboration, innovation, and a strong commitment to helping small and medium-sized businesses grow through digital marketing. Expect a supportive atmosphere where your contributions are valued and creativity is encouraged.

The base salary range for the Senior New Business Account Executive position at Google is between $109,000 and $156,000. This range is determined based on role, level, and location. Additionally, individual compensation includes bonuses, equity, and benefits, which can enhance your overall earnings significantly as you excel in your role.

In your response, highlight specific examples of how you have successfully built and maintained relationships with new clients. Discuss the strategies you used to understand their needs and objectives, and how you tailored your approach to offer them effective solutions. Remember to emphasize any successes in closing deals or transitioning clients to new services.

Share your methodology for setting and achieving targets, including how you prioritize leads, leverage customer insights, and develop potential business strategies. Discuss any tools or software you utilize and how you measure success over time. Highlighting your proactive approach to sales will demonstrate your capability in the role.

Provide a detailed account of a specific challenge you faced, the tactics you employed to adapt to the situation, and the outcome. Be sure to explain any lessons learned and how it improved your future sales approaches, showcasing your flexibility and critical thinking skills.

Discuss techniques you would employ to communicate the advantages of digital marketing over traditional media. Include how you would assess the client’s current marketing strategies and tailor your education to demonstrate how Google's products can enhance their outreach and engagement.

Articulate how you leverage data analysis to inform your sales strategies and client presentations. Explain how marketing analytics can guide your decisions and help you show prospective clients the potential returns on their investment, making a direct link to Google’s capabilities.

Talk about specific methods or tools you use for organizing and tracking your leads and tasks. Explain your approach to time management and how you ensure that high-priority tasks are completed to maximize efficiency and effectiveness in achieving your sales goals.

Demonstrate your familiarity with Google Ads and any other Google marketing products you've utilized in past roles. Describe how you've successfully implemented these tools for clients and any results that show their effectiveness in driving growth and engagement.

Show your commitment to professional growth by discussing resources you utilize, such as industry publications, webinars, or conferences. Include examples of how you’ve applied new trends or technologies to client strategies, demonstrating your proactive approach.

Provide a narrative that highlights your time management skills and how you effectively communicated and negotiated with the potential client. Focus on the strategies you used to not only gain their trust but also secure the deal in a timely manner.

Discuss intrinsic and extrinsic motivators, such as passion for helping businesses grow, achieving sales goals, or mentoring others in sales roles. Emphasizing your drive and enthusiasm will resonate well with interviewers looking for motivated candidates.