As a Summer Intern in Strategy & Planning at KISS, your responsibilities will include conducting detailed brand research and competitive analysis across various platforms, evaluating the strengths and weaknesses of our existing brands, and providing insights for new brand development. You'll also summarize your findings into actionable insights and collaborate with marketing teams to align our branding strategies.

To qualify for the Summer Intern position in Strategy & Planning at KISS, you should be a college or university student majoring in a relevant field. Strong analytical and communication skills are essential, alongside proficiency in Microsoft Excel and PowerPoint. Being a creative, strategic thinker will also set you apart as you assist in shaping our brand portfolio strategies.

The Summer Intern, Strategy & Planning program at KISS lasts for up to 12 weeks. Interns are expected to commit to 36 hours a week from Monday to Thursday, working from 9 AM to 5:30 PM. A minimum commitment of 6 weeks is required, making it a perfect opportunity for students looking to gain substantial experience!

During your internship with KISS, you'll gain hands-on experience in brand positioning and equity management. You will work closely with experienced professionals, enhancing your strategic thinking skills and gaining insights into the consumer goods industry, particularly in branding. You’ll also have opportunities for professional networking and personal development.

The anticipated compensation for the Summer Intern, Strategy & Planning role at KISS ranges from $18.00 to $30.00 per hour. Actual compensation will be determined based on various factors, including your qualifications, education, and experience, ensuring that it's competitive within the industry.

In your answer, emphasize that brand equity refers to the value that a brand adds to a product, impacting consumer choices and preferences. Discuss its significance in helping businesses differentiate in the market and build customer loyalty.

You can mention using tools like social media analytics, market reports, customer feedback platforms, and website analysis tools. It's valuable to explain how you would assess strengths and weaknesses of competitors' branding strategies through these methods.

Highlight the importance of organizing your findings into clear, concise presentations. Discuss the value of crafting case studies or reports that outline actionable insights, ensuring the information is easily digestible for team members and stakeholders.

Discuss the essential elements of a strong brand strategy including a clear brand identity, understanding of the target audience, consistency across channels, and a strong value proposition. Mention that these factors contribute to lasting consumer engagement.

In your response, emphasize that collaboration brings diverse perspectives and expertise, which can lead to more innovative branding strategies. Highlight your willingness to work with various teams and departments to achieve common branding goals.

Mention following industry publications, attending webinars or workshops, and engaging with professional networks on platforms like LinkedIn. Stress the importance of continuous learning in strategy and planning roles.

Provide an example that showcases your analytical skills, such as a project where you interpreted data to uncover insights or trends. Explain how those insights impacted decision-making or strategy.

You might mention the need for brands to adapt to rapidly changing consumer preferences and market conditions. Discuss the importance of innovation and being responsive as key strategies for overcoming these challenges.

Choose a relevant brand you admire and explain why their positioning resonates, focusing on their unique value proposition, target audience, and how they communicate their brand story effectively.

Emphasize analytical skills, creativity, a strong understanding of consumer behavior, and excellent communication skills. These qualities help in crafting effective brand strategies and collaborating with others.