Growth Marketing Analyst IV

As a Growth Marketing Analyst IV at SBG, your primary responsibilities will include managing the end-to-end execution of digital marketing campaigns. You'll develop automation workflows, oversee content creation, and ensure quality assurance on all marketing materials. Coordination with stakeholders will be vital to align project objectives, and you will execute campaigns across various channels like email and social media ads.

To qualify for the Growth Marketing Analyst IV position at SBG, candidates should possess a Bachelor's degree in Business, Marketing, or a related field. You’ll also need a minimum of 5 years of experience managing digital marketing campaigns, proficiency in marketing automation tools like Salesforce Marketing Cloud, and a solid grasp of email marketing best practices.

Growth Marketing Analysts IV at SBG should be proficient in commercial marketing automation tools, primarily Salesforce Marketing Cloud. Familiarity with CMS tools (like Knak, Hubspot, or Dreamweaver), as well as project management tools like Monday, Trello, or Jira, is also crucial for effective campaign execution.

Essential soft skills for a Growth Marketing Analyst IV at SBG include strong project management abilities, attention to detail, and excellent verbal and written communication skills. You must be able to prioritize tasks effectively and handle multiple deadlines while working with large digital marketing systems.

Yes, the Growth Marketing Analyst IV position at SBG is fully remote, allowing you the flexibility to work from anywhere in the United States. However, candidates in the Pacific Standard Time (PST) zone are preferred to align with team operations.

When creating and managing digital marketing campaigns, it’s important to start by defining clear goals and targets. I ensure to outline the campaign strategy, choose the right channels, and develop content that speaks to the audience. Keeping communication open with stakeholders is also crucial for alignment and success.

I utilize marketing automation systems by configuring workflows that automate repetitive tasks, allowing for personalized communication at scale. This includes setting up customer journeys, segmenting audiences, and analyzing campaign performance data to optimize future efforts.

To ensure quality, I conduct detailed audits on all marketing materials before launch. This involves checking for accuracy, spelling, and adherence to brand guidelines. I also test all links and functionalities, and when possible, gather feedback from team members.

I prioritize tasks by assessing deadlines, project impact, and resource availability. Utilizing project management tools like Trello or Monday helps me organize tasks effectively, allowing me to shift focus as needed and communicate updates promptly.

I have managed various social media ad campaigns, focusing on defining target audiences, creating engaging ad copy, and analyzing performance metrics for continuous optimization. I also stay updated on platform best practices to ensure effective ad delivery.

Best practices in email marketing include segmenting your audience for personalized messaging, optimizing subject lines for higher open rates, and ensuring mobile responsiveness. Additionally, monitoring performance metrics helps adjust strategies for better results.

My experience includes troubleshooting various issues within marketing automation systems, such as incorrect workflows or delivery problems. I methodically test features and analyze logs to identify problems and implement effective solutions quickly.

In case of disagreement, I believe open communication is key. I would schedule a discussion to understand their perspective and share my data-driven insights. Finding common ground is essential to ensure everyone’s needs are met while still achieving campaign objectives.

I find tools like Salesforce Marketing Cloud invaluable for automation and tracking campaign performance. Additionally, project management platforms like Trello help me keep track of tasks and deadlines, ensuring efficient workflow management.

I am motivated by the challenge of crafting effective marketing strategies that deliver measurable results. The dynamic nature of digital marketing, combined with the opportunity to continuously learn and adapt, drives my passion for this role.