Media Manager (Paid Search)

As a Paid Search Media Manager at Marketwake, you'll oversee campaign management across platforms like Google Ads and Microsoft Ads. Your responsibilities will include conducting keyword research, optimizing campaign performance, and collaborating with teams to plan future media strategies. You'll also be analyzing data using tools like Google Analytics and SEMrush to inform and enhance campaign outcomes.

To qualify for the Paid Search Media Manager role at Marketwake, a minimum of 2 years of hands-on Paid Search management experience is preferred, ideally in an agency setting. While a Bachelor's degree in Marketing, Advertising, or a related field is beneficial, it isn't mandatory. Additionally, having a Google Ads Certification can strengthen your application.

Marketwake ensures the success of Paid Search campaigns through meticulous monitoring and optimization of KPIs such as CPC, CTR, and ROAS. The Paid Search Media Manager leverages various analytical tools to extract insights and adjust strategies accordingly, ensuring campaigns remain agile and effective in reaching their targets.

At Marketwake, a Paid Search Media Manager uses an array of advanced tools including Google Analytics, Google Tag Manager, SEMrush, SpyFu, and Looker Studio to track campaign performance and uncover growth opportunities. Proficiency in Google Sheets and Microsoft Excel for data analysis is also essential for this role.

At Marketwake, successful Paid Search Media Managers are proactive self-starters with a strong focus on teamwork and collaboration. They possess exceptional problem-solving skills, demonstrate agility in mastering new technologies, and maintain a positive attitude even in a fast-paced environment. Effective communication and a knack for building relationships are also key attributes.

When discussing your experience with Google Ads, highlight specific campaigns you've managed and your approach to strategy creation. Describe how you conduct keyword research, set goals, and measure performance. Use specific examples to illustrate successful campaign outcomes.

To optimize an underperforming Paid Search campaign, I begin by analyzing the data for potential issues with targeting, keywords, and ad copy. Adjusting bids, testing new ad copies, and refining audience targeting are some strategies I employ, along with continuous monitoring to see what works best.

In Paid Search campaigns, CPC, CTR, ROAS, and CPA are critical metrics. Discuss how you prioritize these based on campaign goals and how you use them to inform your strategy. Share examples of how you've used these metrics to adjust campaign strategies effectively.

I find tools like Google Analytics and SEMrush to be invaluable for monitoring campaign performance and analyzing competitors. Discuss your familiarity with these tools and explain how they help you uncover insights and report on strategic trends for optimization.

Share a specific example of a challenging Paid Search campaign. Discuss the difficulties you faced, the strategies you employed to overcome these challenges, and the ultimate outcomes. Highlight any key learnings that shaped your approach to future campaigns.

Staying updated is crucial in this industry. I follow industry blogs, participate in webinars, and engage in forums dedicated to digital marketing trends. Explain how continuous learning and staying ahead of trends have enhanced your work and strategies.

Collaboration is key in driving successful campaigns. Discuss how you work with cross-functional teams, such as Account Management and Creative teams, to align campaign strategies and maximize results. Provide examples of successful collaborations that led to impactful campaigns.

Managing budgets effectively involves setting clear goals and allocating resources based on performance data. Discuss how you monitor spending, adjust bids, and determine how to allocate budget across campaigns for maximum ROI. Provide examples where applicable.

Discuss potential trends like the rise in voice search or AI integration. Express your views on how these developments could influence Paid Search strategies and your readiness to adapt and innovate in response to these changes.

When answering this question, align your skills and interests with Marketwake's mission. Express your admiration for their innovative strategies and mention how you can contribute to driving media performance growth for their clients.